Appeal Production

The Harrisonburg Rockingham African American Festival, a vital community event, faced a significant challenge: a lack of awareness surrounding their annual festival. With limited visibility, there was growing concern about the future sustainability of the event. Without increased exposure, the festival risked losing its ability to reach new audiences and grow, potentially limiting its long-term viability. Here's how they rose to the challenge ?? https://lnkd.in/eND68TSM

Happy Birthday to our Field Director, Jon! ??? Let's show our favorite videographer some love in the comments to help him celebrate the big day!

Meet Friendship Industries, a pioneering social enterprise established in 1964 to provide employment opportunities for individuals with disabilities. They approached us while facing a critical challenge: brand confusion and limited awareness of their mission. We partnered with them to create a powerful video campaign focused on three key areas ?? 1?? Business development 2?? Recruitment 3?? Corporate culture This is one of the videos in a series of client success stories, demonstrating proof of concept for businesses considering partnerships with Friendship Industries. These videos highlighted the quality of work provided and showcased the value of employing individuals facing barriers to employment. Learn more about this project: https://lnkd.in/ecjK4Skm

Corporate video production is a powerful way to communicate your brand’s message, engage audiences, and drive measurable results. ?? Yet, the process often comes with challenges that can hinder your success. ?? The key to creating impactful videos lies in understanding and overcoming these hurdles. Here’s a guide to navigating the most common challenges in corporate video production while maximizing your impact. Read more on our blog! ?? https://lnkd.in/e_ecavi7

Andy and Jon celebrated a decade of youth empowerment at On the Road Collaborative's 10 Year Anniversary Celebration this past weekend. ? We've enjoyed working with them, watching them grow, and seeing their impact on young people's lives. A BIG CONGRATS for raising over $167,000 to continue fueling youth empowerment in our community!

Always phenomenal to have the opportunity to work with your team, Lantz Construction Company!

Run, don't walk to purchase a copy of our good friend Wesley Dove, SHRM-CP, CHBC's new book, Leading with a Clear Purpose! ??♀? Our team was fortunate enough to receive some early copies of the book, and what better day to buy it for yourself or your teammates than today? Not just the release date, but National Leadership Day! Congratulations, Wes! ??

Harmony Harvest Farm, a thriving flower farm nestled in the heart of Virginia, faced a critical challenge: a lack of on-site visitors. ?????? ?? To address Harmony Harvest's brand awareness needs, we crafted a video that leaned into their playful and bold personality. ?? With dynamic visuals, an energetic soundtrack, and a cheeky message centered around how they have “great effing flowers,” the video perfectly encapsulates the unique energy of Harmony Harvest Farm. It’s more than a marketing piece—it’s an invitation for customers to experience the farm’s personality firsthand. ?? Thanks to the video campaign, Harmony Harvest Farm now has a high-quality, versatile piece of content that clearly communicates their story and the wide variety of services they offer. Learn more: https://lnkd.in/eU3UZUwa

Meet Friendship Industries, Inc., a packaging company nestled right here in the Shenandoah Valley, with the mission to provide employment opportunities for individuals with disabilities. ?? As they've grown, Friendship Industries has expanded to address broader community needs with their affiliate, Able Solutions. However, misconceptions arose about the distinct roles of the two entities. Here's how we helped them use video to clarify their vision, clear up brand confusion, and attract new employees and business partners! ??

Huge thanks to Jessica and the rest of the Design Electric, Inc. team for this five-star review! ? "We had heard great things about Appeal Production, so when we needed a company to create a video for our career page, we decided to reach out—and they delivered. Our goal was to create a video that captured our brand, including our core values, mission, culture, and what makes us unique, to attract high-quality candidates to our team. Given that we would be filming at active construction sites on high-profile projects, we knew we had to choose carefully. Appeal’s organized approach put us at ease. They took the time to listen and understand what we were looking for. On filming day, their team balanced asking thoughtful questions, ensuring safety protocols were met, and navigating the challenges of ongoing construction, such as noise and heavy equipment in motion. Everything was well planned in advance, so we actually had fun during the process - and I think you can see that reflected in the final product. The result was a set of videos that we are all proud of, which accurately tell the story of who we are, and which were formatted to our specific marketing needs. If you're looking for a team that will make creating a professional video an effective and fun endeavor, Appeal is the right choice!"