AppMagic

See you at HIT Games Conference in just a few days! ???? Our VP of Product, Stanislav Minasov, is adding the final touches to his talk on the latest LiveOps & Monetization trends—he’s looking forward to sharing insights and discussing them with you! Let’s connect over a cup of Istanbul’s finest coffee this Friday ??

Monetization Intelligence by AppMagic ??? One way to boost your game’s revenue is by integrating trending IAP strategies and effective live pricing tactics.? To help you find the perfect offer combo, we created the Monetization Intelligence tool ??? With a library of 80+ top-performing casual and midcore games, we ensure you make the right decision that will help you improve: ?? ARPU/ARPPU ?? Conversion Rate ?? Average Transaction Value ?? Purchase Frequency? Check out a quick example below, and find the full guide here:?https://lnkd.in/erNuy9tx

Top Grossing Mobile Game Publishers (2015-2024) Huge shoutout to Anton Slashcev for this blockbuster video! ?? In just a few seconds, watch how the landscape shifted over 9 years—from Supercell leading with $550M in revenue to Tencent dominating the market with a staggering $51B. Guess which company held its ground all along? King! ?? Catch all the industry shake-ups in the video below ?? If you want to make other types of rankings, use AppMagic Top Publishers page:?https://lnkd.in/emCw_k-Q

Let’s Meet at Game Developers Conference Starting March 17 ???? We’ve prepped our CEO, Max S., to brave the rolling hills of San Francisco, and now he’s all set to connect with the industry on the West Coast ?? If you’ll be there too, let’s catch up on mobile gaming trends under the California sun ??

Checklist: Do You Need to Pivot Your Game? ??? Every game developer faces a moment of doubt—should you push forward with your project or call it a day? ?? To help you navigate this decision, we’ve put together a checklist below that will bring some clarity ?? Once you've gone through it, the next step is to check out our report, created in partnership with Appodeal, Inc., to map out your pivot strategy:?https://lnkd.in/eNMeWBqi

Kill or Pivot: A Comprehensive Guide for Mobile Game Devs ?? Every developer hits a crossroads: keep iterating, pivot, or shut the game down and move on? Together with Appodeal, Inc., we’ve put together a practical guide to help you make data-driven decisions ?? https://lnkd.in/eNMeWBqi Inside, we break down three essential questions every developer must ask: ?? When is it time to pivot? — Spot the warning signs early and identify opportunities to shift direction. ?? How to pivot smartly? — Learn the best strategies to reposition your game for a better market fit without starting from scratch. ? When to walk away? — Sometimes, the best move is to cut losses—but knowing when is the hardest part. At the end of the article, you’ll find a practical checklist to help you navigate these tough decisions step by step. ? Read the full guide here: https://lnkd.in/eNMeWBqi?

Call of Duty Mobile Hits $3B in User Spending ?? Activision Publishing’s top-grossing and most-downloaded mobile game has reached a major milestone, now accounting for 97% of the publisher’s total mobile revenue ?? Moreover, if we factor in the user spending from CoD Mobile Garena—a Southeast Asian version of the game—total user spending increases by an additional $340M! The game has also maintained a stable monthly download rate, consistently ranging between 3M and 4M over the past two years ?? A well-deserved applause for the studio’s ability to sustain both engagement and revenue for such an extended period! ?? Don’t forget to check out the game’s public AppMagic card:?https://lnkd.in/e58tckT2

Semantic Core: How To Optimise Your ASO ?? Almost two months after Squid Game Season 2, inspired games are still trending in AppMagic’s Top Rankings: 456 Run Challenge: Clash 3D holds №2 this month! ?? After Season 1, over 800 related games launched. Some remain, now joined by new ones. With such competition, how can your game stand out? ?? You need to help users find your game—this is where ASO optimization comes in: ?? AppMagic’s Semantic Core Graph identifies competitors with similar ASO and tracks success through revenue, downloads, and visibility. For 456 Run Challenge, only four games hit 1M+ installs—they are perferct for analysing their ASO. ?? Competitors’ Top Keywords reveal commonly used terms. For 456 Run Challenge, competitors often use “cookie game,” “squid,” or “cookie doodle.” Once the core of your game is ready, ASO optimization can be a powerful tool to bring it to market. Learn more about AppMagic’s Semantic Core Graph here:??https://lnkd.in/dxm54ewf

Mobile Game Publishers Heatmap in 2024 ?? Kudos to Anton Slashcev for compiling this comprehensive list! Let’s review the publishers who boosted, maintained, or dropped their revenue in 2024, so we can learn valuable lessons ?? ?? Supercell: $1.44B (+79.8%) - https://lnkd.in/eWN9qrBi ?? Dream Games: $1.5B (+57.64%) - https://lnkd.in/eDYGF72z ?? Scopely: $1.98B (+57.93%) - https://lnkd.in/eKtXt4gF ?? Peak Games: $564.8M (+89.96%) - https://lnkd.in/e_Jwjv_k ?? FUNFLY: $1.2B (+2893.14% - not a typo) - https://lnkd.in/eBwFMvjt ?? The Pokémon Company: $357.4M (+424.44%) - https://lnkd.in/eaK65KvK ?? Paper Games: $345.5M (+673.23%) - https://lnkd.in/e4wkH_As ?????? ???????????????????? ?? Cognosphere: $1.3B (-24.76%) - https://lnkd.in/eA9ufuwv ?? NetEase: $1.97B (-10.47%) - https://lnkd.in/eJ6anPsi ?? Playrix: $1.7B (-11.65%) - https://lnkd.in/eYn6ZFvJ ?? NEXON: $259.5M (-36.62%) - https://lnkd.in/e2G9zxkG ?? Lingxi Games: $366.2M (-40.11%) - https://lnkd.in/eZJQ6fBE ?? Zynga: $696.5M (-16.33%) - https://lnkd.in/e-wm23MQ ?? FunPlus: $445.1M (-22.88%) - https://shorturl.at/FlVnz ???????????? ????????????:? ?? Tencent: $7.8B (+10.79%) - https://shorturl.at/sEpDB ?? King: $1.45B (-0.51%) - https://shorturl.at/8D042 ?? LINE Corporation: $776M (-1.64%) - https://shorturl.at/zsdYW ?? Roblox: $1.18B (+24.1%) - https://shorturl.at/MySUW The top 100 mobile game publishers generated $47.8B in 2024, marking a 7.32% increase. How this year will turn out? Share you thought in comments ??

Acquiring Niantic = Scopely Controlling 76% of the Location-Based Market Scopely is reportedly in talks to acquire Niantic for $3.5B. If the deal goes through, it will be one of the biggest M&As in gaming history! For us, this is a perfect moment to take a closer look at the genre and Niantic’s role in it: ?? Niantic owns 4 out of the top 10 location-based games, generating 76% of total market revenue. This is one of the most monopolized segments in gaming, with incredibly high entry barriers. ?? Having a major IP is almost essential in this market, yet even that doesn’t guarantee success. Despite its dominance, Niantic has seen multiple failures with titles based on Harry Potter, NBA, Transformers, Catan, and Marvel. ?? While Pikmin and Monster Hunter are performing better, they’re still far behind Pokémon GO, which alone accounts for 62% of the market. ?? Scopely is owned by UAE-based Savvy Games Group, one of the most active acquirers and investors in gaming and esports. This deal could be a strategic move to optimize operations by merging internal resources and scaling efficiencies across its companies. Want to see how location-based gaming thrives on IP power? Check out our public dashboard: https://lnkd.in/gdiW4u-8