Apostle

We’re incredibly honored to be selected for Ulta Beauty’s 2024 MUSE Accelerator cohort. It’s hard to believe we launched Apostle just a year ago, and we’re beyond excited to see our brand—and the men's cosmetics space as a whole—gain this kind of recognition. This brings us one step closer to achieving our mission of making beauty more accessible for men everywhere. Thank you Ulta Beauty, team MUSE, and Gina Woods Monique Benoit Ashley Conlin (Fratto).

As we delve into the dynamic world of men's beauty, it's crucial to recognize the significant shifts reshaping the industry landscape. Recent market analysis reveals a staggering projection: ?? The global men's grooming market is poised to skyrocket to $78.6 billion by 2027, with skincare emerging as a dominant force in this growth trajectory. ?? Statistics underscore a compelling narrative: over 40% of men are now regular consumers of skincare products, and 72% of US male consumers between 18 and 34 use makeup, signifying a monumental cultural shift towards male self-care practices. This seismic evolution presents a myriad of opportunities for brands like Apostle to innovate, collaborate, and lead the charge in shaping the future of men's beauty. At Apostle, we are steadfast in our commitment to pioneering products that resonate with the discerning needs of today's male consumers. From cutting-edge formulations to abandoning marketing level claims, our offerings are meticulously crafted to deliver unparalleled results that rival any product in traditional beauty. Join us in charting the course for the future of men's beauty. Stay tuned for more industry insights, trend forecasts, and collaborative opportunities as we navigate this exciting category. #MensGrooming #BeautyTrade #SkincareInnovation #IndustryInsights