Is Cheap SEO Good For Your Company? | Pros & Cons |

Ranking better on Google or any other search engine's search results is the top priority of every business owner. Their main aim is to rank better and not pay a hefty amount, which often leads to searches such as cheap SEO services and many others due to such necessities. There are several sources of website traffic available, and many still don't know which particular source would work quite well with their kind of business and which will bring them favorable results.

Many business owners, specifically small and medium businesses, usually don't have the finances to market themselves. That is why most people reach for the Search Engine Optimization (SEO) option believing it has a "free" price tag. But is SEO fruitful for your business? Would it be worth subsidizing your time and resources?

To rightfully determine whether you will focus on SEO as your primary digital marketing medium, it would be most reasonable first to consider the pros and cons. It's On Media presents this in-depth analysis into the benefits and drawbacks of SEO, serving as a manual that will help business owners make a more educated conclusion for their digital marketing campaigns.

The Pros

Generates more traffic at a reduced cost.

Sources estimated that there were probably more than 2.2 trillion searches made on Google for the whole year of 2013. That's roughly 5,922,000,000 searches made each day. SEO can assist you in tapping into this comprehensive source of continuously streaming, accessible and targeted traffic. The term free here refers to the fact that you will not be paying directly for your website visitors (which usually is the case with PPC advertising). Hence, performing all other SEO activities like link building and content generation will significantly reduce your cost.

?Helps with business growth.

The Internet is a prominent place, and the key to business survival in this marketplace is to secure an excellent online presence with your websites and other social channels. SEO plays an essential role in ensuring a significant online presence, letting your business increase visibility to up to 60% of customers using search engines like Google to look for a regional brand or company.

Without online visibility, your targeted shoppers will face difficulty in finding you. SEO guarantees that this will not transpire and gives you a solid online presence to steer in better company growth.

?More chances of converting visitors to customers.

The Search Engine Journal documented that leads brought by SEO could go as high as a 14% close rate, which is a lot better than the 1.7% close rate you can induce from email marketing or print advertising. Depending on the niche of their industry, online users have distinct behaviors on which precise area in search results they would most likely click, influencing conversion.

Users from the finance industry sector, insurance, airlines, and broadcast media have an 80% to 90% probability of clicking the first three search results. Compared with users from the electronics and computer niche, do so at 44%. Doing this will provide you with some insight into how important it is to rank in SERPs if you plan to acquire a substantial amount of click generation and target conversion.

?The Cons

?It will take considerable time.

The most noticeable drawback in using SEO for business is the prolonged time frame for generating tangible results from all your efforts. Success in digital marketing rests not only in merely making your website live but in acquiring a good hold and existence in search engines. The procedure involves getting your content indexed by search engines, which might take several weeks. If you desire or require prompt results from your digital marketing campaign, then SEO may not be a viable route for you.

?You're not in control.

No one knows the actual ins and outs of Google's algorithms. What you think matters in search rankings (and what so-called gurus suggest) may result opposite what you expect. Only Google knows, and so only Google has complete control. You don't have dominion over how much traffic you will yield and what type of traffic you will be accumulating from all your SEO endeavors. It's different from paid marketing, where you will get results commensurate with your cost.

?No guaranteed result(1st-page ranking).

Landing on the first page of the Search Engine's Results will be among the most tangible goals you should prepare to achieve with your SEO. You are getting your site indexed on the first page counts in search results, as more than 75% of users will most likely never scroll to the second search page. SEO provides no rapid assurance that you will land in the first pages of search results for your target keywords.