The Zeepy Sleep Training Clock was designed to be an Amazon Best Seller. Taking what we had learned from helping baby brands reach their potential on Amazon we saw an opportunity in the sleep training clock category and set about on a mission to launch and become the best selling clock in 6 months. There were four key pillars we needed to optimise and dominate: ??? Price - Amazon is relentlessly price conscious. We needed to design a product to hit the right price, and we needed a promotional strategy to ride the wave to no.1. ? Product - The product had to be outstanding and to improve on what came before it. Poor reviews kill a product. ?? Positioning - We needed a high converting listing content, a keyword & product targeting strategy to get the product in front of high intent consumers, and an off-Amazon strategy to back up the product’s credentials. ?? Profit - Knowing what profit you’re taking out of Amazon is vital. Amazon doesn’t make this easy so we use third party tools to give us a clear picture. This is our 10 step playbook to No.1 : https://lnkd.in/eQaCgtdu
关于我们
aphelion draws on decades of industry expertise to elevate Baby, Pet & FMCG brands on Amazon.
- 所属行业
- 互联网市场平台
- 规模
- 2-10 人
- 类型
- 私人持股
- 创立
- 2021
- 领域
- amazon、e-commerce、marketplace management、coffee和baby