President @ American Pharmacogenomics Association (expanded to include Multi-Omics & Biomedical Informatics)
The intersection of social media and genetic testing is reshaping personalized medicine. TikTok, with its 37 billion monthly video views, is driving a surge in direct-to-consumer DNA tests, projected to reach $2.7 billion by 2030. This trend is not just a passing fad. It's a testament to how social platforms can influence public perception and behavior. As professionals in the healthcare and technology sectors, it's crucial to understand the implications of this shift. Key insights: ? 23andMe leads the market, with Shirley Huang's TikTok video garnering 355,000 likes and 2.4 million views. ? 99% of individuals harbor actionable variants in pharmacogenomics-related genes. ? The cost of pharmacogenomic tests ranges from $300 to $2,500 in Canada. What are your thoughts on this trend? How do you see it impacting the future of healthcare? Read the full article to dive deeper into this fascinating intersection of technology, social media, and personalized medicine: https://lnkd.in/g5w-eV-C #PersonalizedMedicine #Pharmacogenomics #HealthcareInnovation #GeneticTesting #apgxa #americanpharmacogenomicsassocation #pgx