Apartment Geofencing

The shift in TV consumption is undeniable. Streaming is king, and ad-supported models are gaining major traction. This latest data from EMARKETER reveals that platforms like Amazon Prime Video, Peacock, and Hulu have a majority of users opting for ad-supported tiers. Even Netflix, which once prided itself on being ad-free, now has 22% of its subscribers choosing an ad-supported option. Why does this matter for marketers? - Streaming TV provides premium, brand-safe environments to engage audiences. - Ad-supported tiers mean highly targeted, cost-effective ad placements. - Viewers are shifting habits, creating massive opportunities for multifamily marketing and beyond. Want to learn how Streaming TV can drive high-intent leads for your properties? Let’s talk! #streamingtv #marketing #ctv #advertising #multifamilymarketing

Inflation is eating up NOI margins for multifamily properties and many have turned to fees to lift the bottom line. Congress has taken note. Renters have taken note. Will this trend continue? Here are some approaches that companies have started to introduce from MHN: Increase Ancillary Revenue: Additional income streams can be generated through fees for pet rent, garage spaces, premium views, or floor locations. This “airline model” charges for added services. Offering a la carte technology upgrades (e.g., Wi-Fi, smart home features) can also generate significant revenue, with rent premiums reaching $250 per unit per month. Reduce Operational Expenses: Think Costco when it comes to service contracts. Review and re-bid service contracts annually, bundling multiple properties for bulk discounts. Also, if at all possible, stop renting. Bristol Development saved $500 to $800 per month by purchasing a commercial coffee maker for its Church + Henley community in Knoxville, Tenn., instead of renting one. Insurance Cost Management: Increasing deductibles, bundling policies, and installing risk mitigation systems (e.g., alarms, leak detectors) can lower insurance premiums. Leverage Technology: If you're not using AI yet, it's costing you. AI tools streamline tasks like resident engagement, content creation, and lease renewals, reducing operational costs. Enhance Resident Retention: Focusing on resident satisfaction from day one reduces costly turnover, which can range from $1,500 to $3,500 per unit, boosting NOI through consistent occupancy. https://hubs.li/Q034hRNh0

What's the most underrated part of marketing? Creating brand partnerships that bring bold ideas to life. That's why I'm appreciating Netflix and Duolingo. The two have partnered to promote the launch of the new Squid Games mobile app, bringing the series to life in an exciting way. The collaboration brings 40+ keywords and phrases from the show, like “Trust no one” and “You’ve been eliminated”. I always love learning about how companies step outside the box to promote their brands or products. https://hubs.li/Q034hKNj0 #squidgame #netflix #marketing #duolingo

We're excited to sponsor Multifamily Marketing East 2025, the only East Coast conference of the year! This exclusive, invitation-only event is FREE to attend and packed with: - Inspiring and relevant content for multifamily - Interactive sessions with actionable takeaways - Valuable networking with industry leaders Join the waitlist now to secure your spot at this unique conference, unlike any other in the industry. #mme2024 #mme2025 #multifamilymarketingeast #multifamily #multifamilymarketing

What is happening to the obsolete office buildings in D.C.? Carmel Partners proves that obsolete spaces can become vibrant homes. According to RentCafe.com, Washington DC led the nation in planned office-to-apartment conversions, with 5,820 projects in 2024—a remarkable 88% increase from the previous year. This surge in conversions shows a clear shift: empty offices will soon become much-needed homes and I love to see how Carmel Partners has tackled this historic build from 1937. The Cotton Annex once housed the US Department of Agriculture but sat unused for decades. Carmel Partners has reimagined the building into a luxury property housing 562 apartments equipped with all the amenities of a Class A building. Carmel returned to the original design and annexed a second building (which btw, was originally left incomplete due to WW II interruptions). They also built an additional story to accommodate a rooftop pool creating a breathtaking view that overlooks the Washington Monument. Talk about iconic! I love to see the creativity and engineering involved in these adaptive reuse cases. (Link to the article in the comments.)

NEW VIBE. SMARTER THAN EVER. ?? ????’???? ?????? ?? ?????????? ?????? ???????? ?????? ????????! ?? ??????????????????????????????????????.?????? ???? ??????: ?????????????????? ????????????????????. ?? ???? ???????? ?????? ????????????????, ????????????, ????????????????(???? ????????????????????)! Here's the story on the nickname: As times change and technology evolves, trust and longevity in partnerships matter more than ever. Over 200 multifamily owners and operators have entrusted us with their apartment geofencing strategies, and we’re proud to say those partnerships run deep. ? And just like any close relationship, a nickname naturally develops. For many of our clients, that’s been “AptGeo”—shorter, catchier, and a little more fun. So, we’re making it official(ly) unofficial. We’re still Apartment Geofencing, but for our friends (and future friends), AptGeo is where innovation and trust intersect. BUT WAIT, THERE'S MORE: ? ?????? ??????, ????????-?????????????? ???????????? ???????????? – Announcement Coming 2/25! ? ?????????????? ???????????????? ???????????????????? – Rollout Begins 4/14! ? ?????? ???????????????????? ???????????????? – Creative Included + More Streaming TV, Available Now! ? ??????????, ?????? ?????? ???????????? ???????????? – Fresh, Video-First Strategies for Multifamily – Launching 3/12 at Social Media Summit! Learn more at https://hubs.li/Q035BGKl0 (https://hubs.li/Q035BGmN0).

In this episode of Tiff Talks Tech, Tiff is joined by https://lnkd.in/er9-tQcy very own Director of Sales, Kara Rafferty, as they dive into maximizing vendor partnerships in multifamily. From creating mutual value to leveraging tools and resources that elevate these partnerships, this conversation is packed with tips to help you succeed. ?? How to Thrive in 2025: Your Guide to Supplier Success ?? ? Listen on Spotify: https://hubs.li/Q034hKsz0 ? Listen on Apple Podcast: https://hubs.li/Q034hKYt0 ? Access the PowerPoint Presentation here: https://hubs.li/Q034hLFr0 #multifamily #multifamilyvendor #multifamilysupplier

Our hearts are with our friends, colleagues, and community members enduring the ongoing wildfires in the Los Angeles area. We are hopeful that the situation will soon be under control, and our thoughts are with everyone affected during this difficult time. As we work through these challenging circumstances together, we also look toward the future. The upcoming Napa conference offers an opportunity to come together and focus on ways we can strengthen our businesses and communities. If you're attending, we'd love to see you there at our session, "Change the Channel! Streaming TV is Elevating Multifamily Property Marketing!" Streaming TV now provides an exciting and timely opportunity for multifamily marketers to elevate their properties onto the big screen at affordable rates. Learn how at SMS! Thanks for your support! #SMS #socialmediasummit #multifamily #multifamilymarketing

A huge thank you to our incredible team in the Philippines for hosting Matthew and Madelyn during their annual visit. Your hard work, dedication, and enthusiasm inspire us every day! We’re so grateful for everything you do to make our team stronger and can’t wait to see all the amazing things we’ll accomplish together in 2025! #teamwork #remotework

Ready to level up your marketing game? The MHN Executive Council shares practical strategies you can't afford to miss. ?? #Marketing2025 #GrowthTips Click here to read more: https://hubs.li/Q032n1Bq0