In todays digital, and social first world, you need to be DIFFERENT. With feeds packed with content, standing out can be hard- but that’s where guerrilla marketing thrives. This fake Times Square billboard- designed to spark curiosity and provoke thought isn't real, but it got you to stop scrolling and start reading. That’s often all you need to grab attention. Nutter Butter is WEIRD, but that’s exactly what makes their social strategy work. When brands are fighting for attention, this unapologetically odd mentality lets them cuts through the noise and stand out. Companies like E.L.F. are leveraging this digital first guerilla mindset with CGI, producing engaging, and shareable content. These clips don’t stop at grabbing attention- they immerse viewers in a unique and exciting experience. Whether it’s an unexpected social post, a cleverly placed ad, or a campaign that plays with reality, guerrilla marketing is leveraging the unconventional and odd to create authentic connections. We’re no longer limited by geography or physical space—our creative ideas can live anywhere and everywhere. Why does this matter? Because in a crowded marketplace, people are craving something unexpected, something that makes them pause. This makes digital guerrilla tactics just as impactful as physical ones, if not more. ?#BrandStrategy #WeirdIsGood #CreativeMarketing #DigitalMarketing #ShareableContent #MarketingInnovation #BrandEngagement #StorytellingInMarketing
Aotes Design
商务咨询服务
We build unignorable and unforgettable brands, pushing boundaries and leaving lasting impressions.
关于我们
At Aotes, we believe that powerful communication transcends words—it's about seeing and being seen. As a founder-driven agency, we understand the unique challenges and opportunities that startups face. Working closely with our clients, we blend strategy with creativity to craft visual identities that stand out and endure. Our approach is driven by deep insights, leading to purposeful design that sparks connection and fosters growth. Learn more at www.aotesdesign.com - [email protected]
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www.aotesdesign.com
Aotes Design的外部链接
- 所属行业
- 商务咨询服务
- 规模
- 2-10 人
- 总部
- Boston
- 类型
- 私人持股
地点
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主要
获取路线
US，Boston
Aotes Design员工
动态
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Aotes Design转发了
We recently had the pleasure of designing the brand identity for Lumina, a wellness tech company focused on enhancing well-being through technology. The new brand reflects clarity, growth, and a modern approach to wellness. Excited to see Lumina shine in the wellness space. #branddesign #startupbranding #techbranding #aotedesign
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Aotes Design转发了
We recently had the pleasure of designing the brand identity for Lumina, a wellness tech company focused on enhancing well-being through technology. The new brand reflects clarity, growth, and a modern approach to wellness. Excited to see Lumina shine in the wellness space. #branddesign #startupbranding #techbranding #aotedesign
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We recently had the pleasure of designing the brand identity for Lumina, a wellness tech company focused on enhancing well-being through technology. The new brand reflects clarity, growth, and a modern approach to wellness. Excited to see Lumina shine in the wellness space. #branddesign #startupbranding #techbranding #aotedesign
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Proud to showcase our brand design for Northern Trade, a company dedicated to transforming houses into homes. We partnered with them to create a visual identity that captures their essence of quality, craftsmanship, and the warmth they bring to every project. At Aotes Design, we believe in building brands that truly connect with their purpose. #BrandIdentity #BrandDesign #CreativeAgency #AotesDesign
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Why Your Brand is the Key to Securing Seed Funding When you’re preparing to raise seed funding, your brand is one of the most critical yet often overlooked elements. While a great product is essential, your brand is what truly sets you apart in a crowded field. Investors are overwhelmed with pitches, and it’s your brand that can make them pause, pay attention, and ultimately decide to invest. Your brand is more than just a logo; it’s the first impression you make on potential investors. It’s the story you tell, the trust you build, and the value you communicate. In today’s competitive market, a cohesive and consistent brand identity isn’t just an advantage- it’s a necessity. We’ve all heard the saying, "You never get a second chance to make a first impression." Yet this couldn't be more true in the world of startups. Imagine walking into a pitch meeting with an incredible product idea, but your pitch deck looks like it was thrown together last minute, or you're wearing pajamas. The content may be solid, but if the presentation lacks refinement, it’s hard for investors to see your startup as a serious contender. One of the biggest mistakes startups make is inconsistency in branding across different channels. Your website looks one way, your social media another, and your pitch deck doesn’t match either. This inconsistency can create confusion and make you appear unreliable. On the other hand, consistent branding builds trust, showing investors that you’re serious, detail-oriented, and committed to your vision. Your brand should clearly communicate your startup’s mission, vision, and values. Investors don’t have time to guess what you do or why you’re different. A strong brand makes it crystal clear, positioning your startup as a serious contender in the market. In any market, strong branding is often your competitive edge. It’s what sets you apart from the thousands of other startups competing for the same investment dollars. Strategic brand positioning can be the difference between securing funding and being just another pitch in the pile. If you’re serious about securing seed funding, start with your brand. At Aotes Design, we specialize in creating compelling brand identities that resonate with investors and set you apart from the competition. Investing in your brand now can pay off in spades when you’re pitching to investors. Read more about the importance of branding in our latest blog post here https://lnkd.in/eEn2iMH9. Ready to make your mark? Let’s connect at [email protected]. #Branding #Startups #SeedFunding #InvestorRelations #AotesDesign