?? AnyRoad Launches BSide to Build Fan Connection through Live Shows!??
For the past 11 years, AnyRoad has enabled brands to build meaningful experiences and foster direct relationships with their customers. Applying our core technology to live performance (music, comedy, podcasters, etc), we’ve now launched BSide (www.bside.show), a groundbreaking new initiative that empowers artists like we’ve been empowering brands.
Artists face a similar challenge to brands: owning and leveraging their audience data and deepening engagement with their biggest fans. The traditional touring and live show model is broken for many artists - often leaving them disconnected from their fans, reliant on intermediaries, and unable to fully grow their brand. BSide is changing that by using the technology we’ve been perfecting for over a decade to help artists build direct fan relationships, own their first-party data, and create more personalized, impactful shows and tours.
What We’re Doing Now:
We’re already collaborating with incredible artists like James Blake, GoldFord and others we haven’t yet announced, reimagining how live shows and tours work—putting artists and fans at the center of the experience. And we’ll be announcing many more in the next few quarters!
For Brands:
Just as we’ve helped brands connect with their audiences through experiential marketing, BSide creates new opportunities for brands to engage directly with passionate music fans. We're actively partnering with innovative companies to support and sponsor these reimagined shows - in a way that authentically connects with culture and benefits artists. If you're interested in sponsoring or partnering, let’s chat!
This is an exciting new business line for AnyRoad and the live music industry. It’s about building community, fostering connection, and giving both artists and brands the tools to succeed in a direct-to-consumer (and direct-to-fan) world.
Check out www.bside.show for more details!