Antenna

“As is the case in all categories, Black Friday is about a good deal, and video is no exception." That's a quote from Antenna CEO Jonathan Carson in a story out this morning from Bloomberg (https://lnkd.in/ekyncYma) on Black Friday promotions within streaming video. Antenna has observed an increase in the number of consumers taking advantage of holiday-specific promotional pricing. Among the Premium SVOD services that offered Black Friday promotions in 2023, there were some?6.9M?Sign-ups, an increase of?+81.5%?over the?3.8M?Black Friday Sign-ups in 2022. You can read the full analysis referenced in the Bloomberg story on Antenna's Insights Blog: https://lnkd.in/e-DH_xgE #svod #streamingvideo #streamingmedia #promotions #pricingstrategy #subscriptiondata #subscriptionvideo #subscriptioneconomy

For many in the U.S., watching football is just as much a Thanksgiving tradition as turkey, cranberry sauce, and pumpkin pie. So to kick off Thanksgiving week, we decided to take a closer look at the NFL and streaming video over on the Antenna Insights Blog. Antenna estimates that NFL+ Subscriptions reached 2.7M in September 2024, an increase of +20.4% from the same period in 2023, and +95.1% from 2022. This is also up +12.4% from last season’s peak of 2.4M in December 2023. Antenna also estimates that NFL Sunday Ticket Subscriptions reached 1.8M in September 2024, up +33.2% YoY and +16.4% from last season’s peak of 1.6M in January 2024. Check out the full analysis here: https://lnkd.in/erx3qErn #svod #sportsmedia #streamingvideo #sportssvod #subscriptionvideo #mediaanalytics #mediainsights #streamingdata #subscriptioneconomy

“We have 100 years of consumer media usage to tell us that there are special interests, and people are going to have special interests. Those aren’t going to go away.” That's a quote from Antenna co-founder and CEO Jonathan Carson in a piece from The New York Times out this morning on Specialty streaming services. The market for Specialty SVOD, the segment of the streaming video industry comprising services that offer programming tailored to specific areas of is growing. By Q2’24, 51.4M streaming consumers had transacted with a Speciality service, up from 24.5M as of Q2’22.?As the largest streaming services focus on catering to a mass audience, Specialty SVOD services are seizing the opportunity to meet consumer demand for more specific programming genres. The NYT story features data from Antenna's most recent Q3'24 State of Subscriptions Report, which focused on the Speciality SVOD category. (FYI - You can get your own copy at our website https://www.antenna.live/) https://lnkd.in/dAwcymNA #svod #streamingvideo #streamingmedia #programming #streamingdata #subscriptionvideo #subscriptionanalytics #mediadata #marketresearch #subscriptioneconomy

This morning, NBC's Today aired a segment on yesterday's Wall Street Journal story about Antenna's analysis of streaming resubscription and "pausing" behaviors. https://lnkd.in/gJr-CrYj #svod #avod #streamingvideo #subscriptionmetrics #subscriptionvideo #subscriptioneconomy #streamingdata

This morning Sarah Krouse reported in The Wall Street Journal about the rise in resubscription behaviors among video streaming services and its impact on churn rates, a gold-standard metric among subscription businesses. Between September 2023 and August 2024, there were approximately?169M?Gross Additions across all Premium SVOD services. Some?57M?(34%)?were "Resubscribers,"?meaning they rejoined the same service they had previously canceled within the prior 12 months. Churn Rate calculations do not typically take resubscriptions into account. Antenna calculates average monthly churn as the number of cancellations in a month divided by the total number of subscriptions in the previous month. An alternative, Net Churn, factors in Resubscribers, providing a more holistic view of subscriber retention. Read the full analysis on the Antenna Insights Blog (https://lnkd.in/eg_aw7Et) and check out the WSJ story(subscription required) https://lnkd.in/eKSDJT2a that brings this phenomenon to life with consumers sharing their own experiences pausing and resubscribing to streaming services. #svod #churn #subscriptionvideo #subscriptionanalytics #data #mediaindustrydata #streamingvideo #streaminganalytics #subscriptioneconomy

As always, delightful to spend some time talking with Will Richmond and Colin Dixon for their Inside the Stream podcast. We talked about the new State of Subscriptions report from Antenna, covering the Specialty SVOD space.

Today we're releasing Antenna's Q3'24 State of Subscriptions Report and its all about Specialty SVOD, the segment of the streaming video industry comprising services that offer programming tailored to specific areas of interests. The category has seen robust growth in recent years. According to Antenna data, Specialty SVOD Subscriptions grew 26.9% YoY in 2023, compared to Premium SVOD’s growth of 17% YoY. And looking at the first half of 2024, Speciality SVOD growth is up almost 20% YoY in contrast to just 7.7% YoY growth for Premium SVOD. Total Speciality SVOD Gross Additions are up. There were 24M Gross Adds in FY 2022 and 32.2M in FY 2023; for 1H’24, Antenna observed 18.4M Gross Adds to the Speciality category. But with dozens of Specialty streaming brands, Share of Gross Adds is split across a wide variety of services. In Antenna’s Q3’24 State of Subscriptions Report, we dig into the dynamics of Speciality SVOD by examining: -- The size, growth, and opportunities within the Speciality SVOD category; -- The outsized roll Amazon plays in Specialty SVOD distribution; -- Bundling in the Speciality sector; and -- An early look at the performance of ad-supported Speciality SVOD. If you’re interested in downloading your own copy of the full report, you can sign-up to receive it automatically on our homepage. If you’re already on our distribution list, check your email - we’ve sent out a download link to everyone who has opted-in to receive communication from Antenna. If you’re an existing Antenna client, you have exclusive access to a client-only expanded version of the Q3’24 State of Subscriptions report! https://lnkd.in/eFCjt6t9 #svod #streamingvideo #specialtyvideo #avod #streamingmedia #subscriptionvideo #mediainsights #mediadata #mediaanalytics #subscriptioneconomy

Next Wednesday, Antenna will be releasing the Q3'24 State of Subscriptions Report focused on Specialty SVOD, a vibrant segment of the streaming video industry comprising services that offer curated programming tailored to specific areas of interests. The Q3'24 Report will take a closer look at the current landscape for Specialty SVOD and how distribution, advertising, pricing, and promotions are impacting the category and overall growth. As a teaser for next week's report release, here's a quick video featuring Antenna CEO Jonathan Carson walking through some of the insights included in last quarter's "State of Subs" report. If you haven't already signed up to receive a copy of Antenna's Q3'24 State of Subscriptions Report delivered directly to your inbox, it's not too late! You can sign-up here to get your own copy: https://lnkd.in/gmrMfNKx #svod #avod #streamingvideo #streamingmedia #mediabusiness #mediaindustry #mediadata #data #analytics #subscriptionmedia #subscriptioneconomy

Between July 25 and July 31, Antenna observed 2.8M Sign-ups to Peacock.?Average Daily Sign-ups to Peacock of 398k during the first week of The 2024 Olympics represented a 5.6x increase versus the 8-week benchmark. Read the full analysis on the Insights Blog: https://lnkd.in/gS8F9PRw #svod #mediadata #mediaanalytics #streamingvideo #streamingdata #dataanalytics #mediabusiness #sportsmedia #subscriptionvideo #subscriptionmedia #subscriptioneconomy

Mark your calendars: This Wednesday, August 21 at 11:30am ET/ 8:30am PT Antenna Co-Founder and President Rameez Tase will be participating in a panel on subscription management in the current streaming video landscape as part of #StreamingMediaConnect. As consumer budgets tighten, free and ad-supported options multiply and emerge as new norms, so subscription-based streamers need to make it as easy and seamless as possible for consumers to discover and access the content they want. More and more, that means bundling and streamlining offerings. Join Rameez, along with fellow panelists Jon Giegengack (Hub Entertainment Research), Josh Rosenblatt (Plex, Inc.), Yale Wang (Fubo), Guy Bisson (Ampere Analysis), and moderator Paul Erickson (Erickson Strategy & Insights) for this FREE Online event! Registration and full agenda available here: https://lnkd.in/dQdPSwrm