???Pet Health and Wellness: A Key Driver for 2025 Sales
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As highlighted in?The Fountain Report, durable pet care products are entering a new era of growth fueled by the health and wellness needs of?senior pets?and their owners.?David Sprinkle, a widely recognized expert on the U.S. pet care industry, shares insights into the trends shaping the future of this category:
??Key Takeaways:
? Over?27 million U.S. households?have senior dogs, and?16 million?have senior cats. Products like orthopedic beds, slow feeders, and stimulation toys are in demand to support aging pets’ health and comfort.
? Pet owners are embracing outdoor activities with their pets, driving demand for functional and safety-focused gear like reflective collars, harnesses, and weather-protective apparel.
? Durable products that combine health and wellness benefits—such as chew-proof beds, interactive toys, and ergonomic gear—are spurring growth in niche markets.
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The Bigger Picture:
While challenges like inflation and a flattening U.S. dog population remain, the intersection of pet care and wellness offers significant growth potential for marketers and retailers who innovate with these trends in mind.
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???About David:
David is the former publisher and research director at?Packaged Facts?and a leading voice in the pet care industry. His expertise has been featured at major events like the?American Pet Products Association’s Global Pet Expo,?Petfood Forum,?AVMA Economic Summit, and?GlobalPETS Forum. His recent research focuses on the concept of?"omnimarket,"?offering deep insights into the intersection of pet care, wellness, and market opportunities.
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What are your thoughts??How can the industry better serve senior pets and their owners? Share your insights below!
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