Annalect

Our own Clarissa Season is set to join Advertiser Perceptions' Erin Firneno, Uber's Patrick Colletto & Horizon Media's Kate Monaghan at next week's #CTVConnect in New York. Together, they will discuss how new technology is enhancing the viewer experience and facilitating seamless transactions — making shoppable TV a massive opportunity for advertisers.? Registration is still open: https://lnkd.in/eHpx4kGc

Yet another panel discussion we were happy to be a part of at #CES2025 … "Game-Changing Analytics: Transforming Sponsorship with Data-Driven Insights". It was great hearing Nick Youngman & Amy Adelbush from Optimum Sports, Justin Reckamp from State Farm, and our own Josh Farbman discussing the power of data to supercharge collaboration between brands, sponsors, leagues, and teams — in authentic, privacy-secure ways. #OMGatCES2025 #SportsSponsorship #DataDrivenInsights

So many wonderful highlights for us from #CES2025, including the "Seamless Connections: Commerce, Culture & The Evolution of Fashion" panel discussion with Alex Siddall, Chief Strategy Officer at Omnicom Media Group, Damon Berger, Head of Consumer Digital Engagement at Gap Inc., Treva Thimm, Head of Content at The Content Collective, and our very own US Chief Client Solutions Officer, Sébastien Hernoux — chatting about how data can help us understand the elements of culture to enable impactful consumer experiences. #OMGatCES2025 #fashion #advertising

It's almost here! Join us today at 12 PM ET for an exclusive webinar with Annalect’s CTO, Anna Nicanorova, and Starburst’s CDO, Adrian Estala. They’ll reveal: ?? How Annalect bridges the gap between IT and business with data products ?? Ways to accelerate analytics securely with self-service access ?? Sustainable strategies for the AI future It’s not too late to register and secure your spot: https://okt.to/z0UpMq

Catch our CTO, Anna Nicanorova, in conversation with Starburst's CDO, Adrian Estala, tomorrow @ 12 pm ET. Registration for this webinar is still open. Details below.

What an incredible week of innovation, connection, and collaboration at CES 2025. ? At The Transformation Experience, we connected with industry leaders and an icon — Martha Stewart — to dive into the latest trends shaping marketing and commerce for the future. ? Our lineup at the OMG Platform featured panels that explored the evolution of retail media, the power of AI-driven marketing intelligence, and the dynamics of culture through our daily Culture Briefings. CES 2025 showcased how groundbreaking ideas are transforming consumer engagement, and how we can continue to deliver value for our clients today — and in the future. ? Together, we’re transforming experiences. ? ?? Check out all the highlights, and our comprehensive wrap, here: https://lnkd.in/enBYjS2u #OMGatCES2025 #TransformExperiences #OneOMG

With 20-25% of people’s daily screen time now spent on connected TV (CTV), it's no surprise the platform is playing an increasingly important role in the advertising landscape. Last week at CES, Serge Matta from LG Ad Solutions, Chris Stanger from Hearts & Science, and our very own Adam Gitlin explored how CTV’s growing global adoption—coupled with its advanced targeting capabilities, interactivity, and creative innovations—is reshaping the future of advertising as we know it. #OMGatCES2025 #CTV #advertising

How are data, AI, and retail media reshaping the commerce landscape? Omnicom Media Group's Dan Clays, Flywheel's Claudia Johnson, and our own Lauren Walker unpacked this question — and others like it — last week at CES. The insights shared on OMG's stage confirmed that the future of commerce will be about breaking down barriers, leveraging data effectively, and using the right tools to connect with consumers in increasingly personalized ways. #OMGatCES2025 #data #AI #retail #commerce

Last week at CES, Annalect's Natasha Henderson moderated a panel discussion entitled "From Play to Purpose: How Gaming Grabs Attention." Microsoft Advertising's Jonathan Stringfield, McDonald's Karl Boyce & Activision Blizzard's Claire Nance discussed how, in the world of gaming, the most effective advertising doesn’t feel like an ad at all—it’s a seamless, immersive experience that resonates with players in a way that no other digital media can. #OMGatCES2025 #gaming #advertising

At CES, our USA CEO, Chris Stanger, joined?Serge Matta?of LG Ad Solutions and?Adam Gitlin, President?of Annalect,?on stage at the OMG Platform to discuss the next wave of connected TV. In a lively discussion, the group touched on shoppable ad units, enhancements AI brings, and democratization for small businesses. Talking to the audience on the ground and online, Chris said, "Connected TV is evolving beyond just brand building. It’s becoming an acquisition tool, leveraging granular audience signals to deliver the right message at the right time." Look out for OMG’s CES wrap coming soon.? ? #CTV2025?#InnovationInAdvertising?#OMGatCES2025?#TeamHearts