ANINE BING

ANINE BING is proud to announce the launch of our 2025 Denim Campaign. Photographed in Paris by Ezra Petronio featuring Rebecca Leigh Longendyke and Ying Ouyang, the campaign exudes empowerment and strength, embodying a bold attitude. At ANINE BING, denim has remained an enduring pillar of our brand identity since our launch in 2012. From timeless, vintage-inspired profiles to contemporary cuts that reflect the brand’s defining duality of Scandinavian simplicity and American energy, our designs honor denim’s rich history while reimagining it for the modern woman. For us, denim represents so much more than just a garment; it forms the foundation of the ultimate everyday uniform. The Denim Campaign for Spring 2025 is available now in stores and online. https://lnkd.in/dmxV3yH3

ANINE BING discusses brand ambitions, growth and creative vision with WWD in a joint interview with Anine Bing, Founder and Chief Creative Officer and Julie Bourgeois, Global Brand President. The story highlights the brand’s unique point of difference in the marketplace — providing women with classic, essential pieces that are timeless — and how this has, and continues, to set the brand apart. As the brand looks ahead to 2025 and beyond, Julie and Anine underscore the brand’s commitment to client, product and elevating brand relevance, desirability and visibility. https://lnkd.in/dKfu8TkA

As ANINE BING focuses on increasing brand desirability and business growth, President Julie Bourgeois appointed Benjamin Cercio as Brand Advisor in 2024 to work closely with Founder & Chief Creative Officer Anine Bing. Ben brings expertise in creative vision, and brand strategy. He plays an important role to support the team in shaping and executing the ambitious strategic plan for the brand as we look ahead to 2025.

In 2012, we launched ANINE BING with a simple vision: to create timeless, effortless pieces that women could feel confident in every day. What started in a garage in Silver Lake has grown into a global fashion brand with 30+ stores, more than 500 wholesale partners, and a thriving ecommerce site—all built with a commitment to authenticity, creativity, and community. At the heart of ANINE BING is our belief that style should be accessible, empowering, and enduring. Every piece we design reflects our Scandinavian heritage and our love for modern, versatile fashion. We're proud of how far we've come and grateful to our amazing customers, team members, and everyone else who has been part of our journey. To learn more about our story, check out this recent feature by Index Ventures. https://lnkd.in/eHzCGVZ6

We're thrilled to announce the opening of our second store in the Greater Chicago area, coming this winter to Oakbrook Center. Oakbrook Center, just outside Chicago, is renowned for its unique mix of luxury and innovation. As one of the most visited shopping destinations in the area, it serves as both a cultural and retail hub for the community. To deliver the iconic ANINE BING style and experience to our clients, we’re looking for a Store Manager, Assistant Store Manager, and Stylists. If you’re excited about clienteling, team collaboration, and eager to grow with a dynamic team, we’d love to hear from you. Apply today on our career site and help bring the world-class ANINE BING shopping experience to Oakbrook. Explore our open roles here: https://lnkd.in/gphbf5N

?? Exciting news! ANINE BING is amplifying its global presence with the opening of three boutiques around the world: Beverly Hills, Montreal and a stunning new space in Hangzhou, China. We can't wait to share our timeless, and elegant aesthetic with more cities. Today, we launched the Elly Bag, our newest creation featuring Kate Moss. This bag reflects the essence of the ANINE BING brand—effortless, and emblematic. ?? #ANINEBING Anine Bing Nico Bing Annika Meller Olivia Gentin Paul Courell Kristina Likhovid-Meura Lauren Myers Florian Barbin Kate Hao Erin Cerminara Kate Mullin

We’re delighted to share that ANINE BING is opening a new store in Beverly Hills this August. As a Los Angeles-born brand, we’re honored to be joining one of the world’s most iconic shopping destinations close to home and build a new team that will deliver world-class shopping experiences to our clients. We’re looking for a Store Manager, Assistant Store Manager, and Stylists to join us in bringing the classic ANINE BING style to the cultural epicenter of art, fashion, and entertainment. Explore our open roles here: https://lnkd.in/gPD_zEP9

We're thrilled to announce that ANINE BING is coming to Montreal this August. Nestled in the heart of the new Royalmount shopping center, our store will offer an extraordinary blend of modern wardrobe essentials for women seeking a timeless yet confident approach to everyday style. We're excited to build a dynamic team that will deliver the signature ANINE BING experience and elevate the shopping journey for our clientele. We're hiring for a Store Manager, Assistant Store Manager, and Sales Advisors. Explore our career opportunities here: https://lnkd.in/gphbf5N Join us as we bring the iconic style of?ANINE BING to one of Montreal's most prestigious shopping destinations.