ANEWbrand

Nonprofits and Social Impact Organizations, let’s talk about branding. Roger Starkweather and I have been deep in the trenches with our ANEWbrand clients, working with social-first organizations to build brands that attract the right partners, donors, and advocates—because strong branding isn't just about looking good, it's about creating impact and driving revenue. That’s why we’re excited to be speaking at the Corporate Giving Network Giving Conference 2025 where we’ll be breaking down how nonprofits can leverage brand strategy to increase funding, foster long-term relationships, and stand out in a noisy digital world. WTF are we going to speak about? ?? Why branding is a nonprofit’s secret fundraising weapon ?? How to craft a compelling brand story that resonates with donors ??The biggest mistakes nonprofits make in their branding—and how to fix them This event is a must-attend for nonprofit leaders looking to elevate their brand and revenue potential. ?? March 12 (in-person) | March 13-14 (virtual) ?? Get details & tickets: https://lnkd.in/eKJJzhbh Will we see you there? #NonprofitBranding #CorporateGiving #BrandStrategy #Fundraising #MarketingForGood #ANEWBrand

Marketing in the age of the LLM? How do you thrive, capitalize, and strive to jive with the machines? There are a lot of different perspectives based on what kind of marketing you focus on. Which is why I talked with different marketers with different perspectives. Steven Picanza ???? says you can use AI to personalize at scale but... Wil Reynolds categorizes chatGPT's answers by controllability... Victoria Blinova LLMs put brand ambassadors into focus because... Matt Davies ??urges you to avoid the trap of imitation lest you sink into the quicksand... Aliza Visagie says scale smarter but only if storytelling can lead the way... Anand Sankaranarayanan warns you to keep your data fresh lest the LLMs... Marion A. focus on what the AI can't do... community (very similar to what the great Olga Andrienko of Semrush was recently sharing!) Ali Schwanke does want you to imitate (uh-oh Matt Davies ??).... but in a way that helps you better align with your audience As for me? I have a very simple equation to help you appear in LLMs and you are going to HATE it. Would love to hear what y'all have to say on this topic! There are so many facets and unique considerations different marketers & teams are going to have. Help us learn more about how you see things so we can all have a more complete understanding! #marketing #LLM #AI #AImarketing

Tomorrows newsletter goes out to 7500+ business leaders, NPO executives, founders, entrepreneurs, and creatives. And I’m sharing Santa Claus’s brand strategy and what makes him so damn memorable. ?? It’s going to be a Ho Ho Ho of a good time. ???? https://lnkd.in/ePB4vQ7n

?? I’m happy to share that I’m starting a new position as a Corporate Trainer (Branding, Marketing, Personal Branding, Social Media) at Rowan College at Burlington County! S/O to Rob Wells, MBA and Robert Tumas, MA for championing my inclusion. And also a S/O to Daniel Summers, CPA, MBA, EdD(c) for the warm welcome and immediate collaboration. Can't wait to see what next year brings. LFG! ????

Here's my take on all the latest Jaguar news. ?? Another day, another rebrand, and Jaguar’s out here trying to reinvent itself—again. Sleek logo, modern font, minimalist vibes... yadda yadda yadda. The internet gurus are buzzing with opinions: “Bold move!” “Meh, seen it before.” “Love it!” “Hate it!” You know the drill. But let’s cut through the noise for a second. Is a shiny new identity enough to make us forget years of being let down by promises of luxury paired with performance, only to see your check engine light before your first oil change? (Ouch, I know firsthand because Melissa was a proud Jaguar owner for years. And yes, she still has THAT iconic hood emblem). Because here’s the thing... A rebrand is like putting on a tailored suit. It looks great, sure—but if you can’t back it up with action, it’s just another outfit in a closet full of missed opportunities. Jaguar’s new look screams “futuristic innovation,” but can it deliver futuristic innovation? That’s the real question. Everyone has opinions on the aesthetic, and hey, it’s fun to play armchair creative director. ?? But the true test isn’t how sleek the logo looks parked on a billboard. It’s whether this rebrand drives Jaguar into the future, or if it’s just another flashy promise that stalls out in the slow lane. So, what’s it gonna be, Jaguar? A purring powerhouse move that sets the pace for the next century, or just another cat chasing its own tail, again? We’re watching. ?? ????

RSVP today - Excited to share that Steven and I are partnering with the 'Seattle Metropolitan Chamber of Commerce' sharing an interactive ' Brand & Marketing Seminar' November 21, 2024 -- start time: 8:30 at the Chamber's Headquarters. https://lnkd.in/gGQM9R7j Look forward to seeing you all there. Seattle Metropolitan Chamber of Commerce Steven Picanza ????Columbia Tower Club GSBA

For tomorrow's newsletter, I'm sharing 7 brutal truths about marketing, and how branding can solve them. Join the 7500+ other entrepreneurs, global leaders, founders, branders, and marketers who receive my *weekly newsletter. * Guaranteed to make you a tad bit smarter in roughly 5 minutes. https://lnkd.in/ePB4vQ7n