And Zeros

Potential Client: Can you make our content go viral? Me: It depends. Potential Client: What do you mean? We need big numbers fast. Me: Virality is unpredictable. But I can help you build a strategy that gets the right people paying attention, turns engagement into action, and actually grows your business. Potential Client: We just need quick wins. If you can’t guarantee viral, we’ll look elsewhere. Me: If viral is the only goal, you’ll always be chasing the next hit. But if you want consistent, compounding growth that leads to real opportunities, that’s where we can help. Potential Client: We’ll think about it. ------ This conversation happens more than you'd think. Viral moments don’t build businesses...trust, consistency, and real connections do. Attention is easy. Retention is hard. Focus on keeping people around, not just getting them in the door. Chasing trends can get you numbers, but a strong brand gets you results. Play the long game. The wins are bigger. And who knows, maybe something will go viral along the way. What’s your approach? Short-term spikes or sustainable growth? ??

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Investing in high-profile advertising slots, like the Grammys, is a bold move. I hate to break it to you, but without a compelling message, even prime placements can fall flat. There were two ads that really stood out to me last night. One was great, one just didn't hit. Nike did their Nike thing...not really talking about the product, but the culture, their major risk early on that cost them money but changed everything. It told a story. It told their story, which was also a story the audience could connect with. It was inspiring. On the flip side, Homes(dot)com was a big miss. Despite the significant investment, the ad failed to resonate. Yes, it had A-list actors, but it didn't come through for me. It was unrelated to their product (which is not always bad), but it just didn't tell any story that could be traced back to their product. It was confusing. In the current marketing landscape, consumers seek authenticity and relatability. An ad that doesn't address a real problem or offer a tangible solution risks being overlooked. This is a huge reminder of the importance of not just where you advertise, but how. A well-crafted message that speaks to the audience's needs and desires can make all the difference. In the end, it's a reminder that storytelling reigns supreme. Even with prime ad space, without meaningful content, the message may not hit the mark.

When you're running your own business, it’s easy to feel like you’re behind if you’re not hitting massive milestones every other week. ???????? ???? ???????? ???????????????? ???????????????? ???????? ???????? ???????????? ???? ?????????? ????????????. Slow growth teaches you things fast growth never can: ? How to refine your process without the pressure to be perfect. ? How to build something sustainable, not just shiny. ? How to focus on long-term impact, not short-term gratification. Don’t let “slow” be your reason to quit. Let it be your reminder to keep going.

?? HOW I 10X'D MY REVENUE IN 30 DAYS! ?? (Okay, not really, but keep reading.) We’ve all seen the posts: ? “I went from $0 to $100K overnight using THIS ONE SECRET!” ? “Just copy my blueprint and you’ll 10x your business, guaranteed!” ? “Passive income streams changed my life!” My nightmares are birthed from a feed crammed with influencers. They’re not selling results. Sometimes, they’re selling courses about how they sold courses. It can feel like a never-ending loop, leaving you wondering why their results don’t seem to work for you. Let me be blunt for a minute here. Real marketing isn’t always sexy. It’s not a magic funnel or a trending hashtag. It’s strategy, consistency, and a whole lot of understanding your audience. No "secrets." No “six-figure hacks.” Just doing the work. I don’t sell courses, and I definitely won’t promise you 10x revenue by next Tuesday. To be fair, there are some truly great courses out there. Ones that teach real skills and provide real value. I'm not questioning the value there. But, when it comes to marketing, you don’t just need more knowledge. You need action. Execution. Results. Because you don’t need a coach. You need a partner who knows what they’re doing and can execute in the areas that you simply don't have time to. (Rant over. Enjoy your Thursday ??)

Hot take: short-form content is not satisfying and is destroying our brains. That’s why I think long-form is making a comeback. Podcasts, deep-dive videos, newsletters, even full-length albums. People are craving depth and substance. Short-form might grab attention, but long-form builds trust and connection.

The goal of great marketing isn’t to get everyone to say, “I like this.” It’s to get the right people to say, “I need this.”

This year, I’m helping businesses build their own GPTs...custom AI tools that don’t just save time but actually drive results. Imagine: - An AI that answers customer FAQs 24/7. - One that drafts personalized marketing emails based on your exact voice. - Or even a tool that helps your team brainstorm ideas faster than ever. 2025 will belong to businesses that innovate and GPTs are the perfect place to start. Want to explore how AI could transform your work? Send me a message!

I spent last night researching "best tools for productivity in 2025." Spoiler: I now have 15 tabs open and no actual tools. Every year, there’s a shiny new app, platform, or workflow promising to revolutionize how we work. I hate to break it to you but, tools don’t solve problems, processes do. This year, I’m sticking with what works: - A system I trust. - Tools that actually help (not overwhelm). - And a sharp focus on execution over perfection. What’s your go-to tool you actually rely on? I’m still taking notes… just not adding more tabs.

2025 Marketing Bingo is here. Check your card: ?? Omnichannel experiences ?? AI-driven insights ?? Personalized customer journeys ?? Disruptive innovation Buzzwords are fun, but none of them mean a thing without execution. That’s why my focus this year is simple: Clear strategies. Practical tools (yes, including AI). Tangible results. What’s one buzzword you’re tired of hearing in marketing?