And The Agency

The Story of New Coke: A Marketing Lesson We’ll Never Forget ?? In 1985, Coca-Cola took a huge gamble: they introduced New Coke, the first major change to their original recipe in almost a century. The goal? To compete with Pepsi and win over younger consumers. At the time, The Pepsi Challenge—a blind taste test campaign—had been making waves, showing that people preferred the sweeter taste of Pepsi over Coke. Feeling the pressure, Coca-Cola decided to respond by changing their formula. The launch was huge. Big marketing campaigns and flashy events positioned New Coke as the “taste of a new generation.” But it didn’t take long for Coca-Cola to learn a hard truth: even the most well-researched, data-driven decisions can fall flat if they overlook one key thing—the emotional connection people have with a brand. Within months, loyal Coke drinkers felt betrayed. Protest groups popped up, complaint hotlines overflowed, and Coca-Cola had no choice but to react. Just 79 days later, the company brought back the original formula, now branded as Coca-Cola Classic. Ironically, what seemed like a colossal failure reignited consumer love for the brand, leading to a surge in sales and a stronger-than-ever relationship with its audience. What Brands Can Learn: 1. Data isn’t everything. It can’t always measure loyalty or nostalgia. 2. Stay connected. Even after a launch, listening and adapting are vital. 3. Mistakes can be opportunities. Owning up, responding quickly, and pivoting can turn a failure into a win. The story of New Coke isn’t just about a marketing flop—it’s a reminder that brands are built on trust and emotion. And when things go wrong, transparency and quick action can turn backlash into a comeback. Could a move like this work today, in a world where consumers’ opinions spread in an instant? Drop your thoughts below! ?? #MarketingLessons #BrandLoyalty #Storytelling #NewCoke

?? Happy Halloween, in all its marketing genius! ?? Halloween is more than just costumes and candy. It’s a $10 billion industry—a brilliant example of how culture, commerce, and clever marketing intersect to create lasting opportunities. How Halloween Became a Marketing Powerhouse: 1. 1950s - Candy Companies: When Halloween became popular in the U.S., candy companies saw the opportunity. They created Halloween-themed packaging, and candy quickly became the treat of choice for trick-or-treating. 2. 1930s-1950s - Costume Brands: Originally, costumes were homemade or folklore-based, but by the 1930s, companies began mass-producing costumes. By the 1950s, popular TV and movie characters took center stage, making Halloween more exciting for kids. 3. 1970s-1980s - Home Decor: Retailers helped Halloween expand beyond costumes and candy, introducing decorations that transformed homes into spooky spectacles and solidified Halloween as a full-blown season. 4. Late 20th Century - Media and Entertainment: TV specials, horror films, and haunted attractions turned Halloween into a family-friendly holiday for all ages, with themed events and content cementing it as a staple in entertainment. What We Can Learn: Halloween’s evolution shows the power of timing, cultural relevance, and strategic marketing. By aligning with these shifts, brands create emotional connections that resonate and endure. Tapping into cultural moments like these can drive deep engagement, boost brand visibility, and connect meaningfully with audiences. If you’re interested in exploring how your brand can leverage cultural trends to grow, let’s connect! Happy Halloween to all the marketers out there celebrating today! ??♀? #Halloween #MarketingMagic #ConsumerBehavior #BrandStorytelling #ContentMarketing #CustomerEngagement

Still don’t have an email list? Here’s why that’s a mistake. If you’re running a business and relying solely on social media to connect with your audience, you’re missing out on one of the most powerful marketing tools—your email list. Did you know that email marketing has an average ROI of $42 for every $1 spent? That’s a staggering return compared to most other marketing channels. Here are 5 reasons why building an email list is critical for your business: 1. Ownership: Social media platforms can change their algorithms, shut down, or restrict your reach. But with an email list, you own your audience and can communicate with them directly whenever you want. 2. Higher Engagement: Emails reach people directly in their inbox. Compared to social media, emails often have higher open rates and engagement, giving you more chances to nurture relationships. 3. Personalization: With email, you can segment your audience and send targeted, personalized messages, making it easier to connect with them on a deeper level and increase conversions. 4. Automation = Consistency: You can set up automated email sequences to nurture leads, welcome new subscribers, or re-engage customers without needing to manually send each message. 5. Boost Sales: Your email list is full of people who have already shown interest in your business. With the right email campaigns, you can turn that interest into consistent sales. It’s time to take control of your audience and start building your email list today! #EmailMarketing #BusinessTips #MarketingStrategy #LeadGeneration

Awareness, engagement, and conversion ads all play a crucial role in your ad strategy. Each one is designed to support your business at different stages of the buyer journey. Ready to optimize your ad campaigns for maximum impact? Let’s connect and discuss how we can build a winning strategy for your brand. #DigitalMarketing #AdvertisingStrategy #BusinessGrowth #MarketingSolutions #LeadGeneration #LinkedInMarketing #ConversionOptimization #BrandAwareness #EngagementMarketing #B2BMarketing

Brand strength isn’t built overnight—it’s shaped by intentional steps. ??? Here’s how to get started: 1?? Clarify your message: What’s your unique value? Ensure it resonates. 2?? Stay consistent: Branding works when every touchpoint feels unified. 3?? Engage meaningfully: Build trust by speaking to your audience’s needs. Growth happens when brands evolve with purpose. Which step will you refine today? Let’s discuss how these strategies can transform your business. #BrandStrategy #BusinessGrowth #ContentMarketing #BrandDevelopment #LinkedInTips #SmallBusinessGrowth #Entrepreneurship #MarketingStrategy

Excited to have helped our client Realm Business and Tax Advisory get featured on Los Angeles Business Journal. This article breaks down the important BOI requirements for this year. Don’t miss out—read the article below to learn what steps you need to take and how Realm can support your business! #boi #boicompliance #smallbusiness #clientfeature #pr #losangelesbusiness #taxtips https://lnkd.in/g8sqg3MW

Building a strong foundation is key to long-term success! ?? This guide breaks down the essential steps of mastering the customer journey—perfect for businesses looking to strengthen their strategy from the ground up. Check out these timeless insights and ensure your brand stays on course. https://lnkd.in/gF-EbSpi