Anat Gerstein Inc

We’re #12! ?? Observer just ranked Anat Gerstein Inc. #12 on its list of the Top 25 PR Firms of 2024! As they put it: "Some of 2024’s most talked-about headlines, trends, and social media moments can be traced back to one place: Anat Gerstein Inc." That’s all because of the hard work, creativity, and hustle of our team, and the incredible nonprofit clients we get to work with every day. We’re proud, we’re grateful, and we’re just getting started. ??

Nonprofits: Repurpose Your Content to Maximize Impact Creating fresh content all the time is exhausting—so don’t! Recycling content saves time and expands reach: ?? Turn a press release into a blog post ?? Transform an event speech into a LinkedIn article ?? Pull stats from an annual report for social media graphics ?? Share donor thank-you letters as testimonials ?? Tip: Every piece of content should have at least three uses. Need help making the most of your content? Let’s chat about how to maximize your reach. Drop a comment or send us a message!

Advocacy That Drives Real Change This is a critical moment for nonprofits. Organizations are in the midst of both state and city budget cycles, while also navigating shifts at the federal level. Successful advocacy communications don’t just happen—it takes strategy, persistence, good ideas, and a knowledge of the government, political and media landscapes. At anat., we work to ensure our clients’ voices are heard when it matters most. Recently, our team has secured major media coverage for advocacy efforts, including: ??UNITED PROBATION OFFICERS ASSOCIATION OF NEW YORK CITY – A two-page spread in the New York Daily News, highlighting the Department of Probation’s high attrition rate and advocating for better wages and working conditions for officers. ?? Yaffed – Coverage in The New York Times, New York Daily News, Jewish Telegraphic Agency, BK Reader, NYS Focus, Capitol Pressroom and more, spotlighting their fight for the state to enforce education standards. ??NEW Pride Agenda – Calling on New York State to protect the TGNB community and advocating for LGBTQ+ rights with impactful actions, including a vigil in Chelsea and a rally in Albany, resulting in coverage with the Times Union Media Group, POLITICO NY, Prism and more. ??Amida Care – Pushing back against proposed cuts to Medicaid and attempts to restrict access to Gender Affirming Care, with media placements including The New York Times and the USA TODAY Network in New York State.? ??Associated Medical Schools of New York –?Raising awareness about the negative impact that threatened cuts to NIH research funding could have on NY state and the rest of the nation. And there’s more. From navigating public policy and budget challenges to mobilizing stakeholders and securing media attention, our team is committed to helping our clients achieve their advocacy goals. Our advocacy practice is led by Jake Oliver, who has led successful citywide and statewide communications campaigns. He and the advocacy team:?Lauren Mannerberg, Sydney Pereira, Maxwell Schulman, Britney Trachtenberg, Erin Clarke, Lynsey Billet, MPH?have helped clients achieve BIG wins, and they’re working toward ensuring our clients reach their advocacy goals in this increasingly challenging climate.

Happy Feel-Good Friday! ? In times of uncertainty, people search for stories that uplift and inspire. Our team has been working closely with nonprofit clients and media outlets to share these stories—and over the past few weeks, we’ve been securing local, regional, and national coverage at an incredible pace. From new initiatives to community celebrations and success stories, we’re making sure our clients are seen and heard. And we’re keeping at it, identifying, pitching, and placing the stories that inspire and give us hope. Here are some recent highlights - ?? Girl Scouts of Greater New York – The top-selling Girl Scouts across NYC took over Fox 5 (WNYW-TV New York)’s "Good Day New York" to let the city know where to get their cookie fix! The Girl Scout Cookie Program is the largest girl-led business in the world—are you ready to place your order? ???? ?? University of Mount Saint Vincent – College students got a rare opportunity to connect with Google executives just days before graduation! Huge thanks to PIX11 for showcasing this career-launching event. ?? Brooklyn Children's Museum – CBS New York spotlighted the Black Future Festival, a vibrant week-long celebration featuring live performances, storytelling workshops, and dance programs. ?? The People's Theatre – Big moves ahead! With a $40M arts center coming to Inwood, the The New York Times just profiled the incredible Mino Lora and her passion for uplifting immigrant voices. ?? Launch Expeditionary Learning Charter School – Kreative Kontrol, the school’s amazing step team, is raising money for their trip to nationals, and they just knocked it out of the park on Fox 5 (WNYW-TV New York)’s "Good Day New York." ?? Acacia Network – CBS New York covered the $2.6M renovation of their Clay Avenue Health Center, expanding care capacity in the Bronx. ?? Flushing Town Hall – NY1 News featured the co-curators of "Crankies Take New York!", a festival bringing illustrated scroll storytelling to life. We love celebrating these wins and sharing the positive impact our nonprofit clients are making. Have you seen one of our clients in the news recently? Drop it in the comments!

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?? WORKSHOP REMINDER! ?? Join Jake Oliver, Julia M. Donnaruma , and Jim Walsh tomorrow (2/19) for a virtual workshop on aligning lobbying and communications strategies to effectively navigate federal changes and advance your goals during the 2025 State Legislative Session. ?? Location: Virtual ?? RSVP: Email [email protected] to secure your spot! See you there!

Two weeks ago,?Lynsey Billet, MPH and Sophie Crumpacker?led a conversation with #nonprofit professionals about something we think about a lot—the power of narrative and the importance of #assetframing. Too often, nonprofit messaging focuses on what’s missing instead of what’s possible. Asset-framing flips that script. It highlights the strengths, expertise, and contributions of the communities our clients serve—because words matter. We had a great discussion in our webinar with?Nonprofit Association of Oregon, and now we want to open it up to all of you: ?? How do you make sure your messaging reflects the strengths of your community? ?? What challenges have you faced in shifting narratives? Let’s talk—drop your thoughts in the comments.

#Hiring: Senior Account Executive – Education & Youth Development We’re looking for a Senior Account Executive with experience to lead PR strategy, manage client accounts, and pitch compelling stories to the media. Sound like a fit? Send your resume and cover letter to [email protected].

?? Big policy shifts are coming—how will your nonprofit keep up? The 2025 state legislative session is here, and the landscape is moving fast. Join us and Manatt, Phelps & Phillips, LLP on Feb. 19th for a quick, practical session on how to align lobbying and communications to stay ahead. Hosted by: Jim Walsh & Julia M. Donnaruma, Jake Oliver RSVP:?[email protected]

Excited to share that we’re working with United Charter High Schools, a network of seven high schools serving students across the Bronx, Brooklyn, and Queens. UCHS is dedicated to providing high-quality education and expanding opportunities for students to succeed. We’re looking forward to supporting their important work and sharing the impact they’re making across NYC!