ANA Nonprofit Federation

ANA Nonprofit Federation members are assisting survivors of the California wildfires. To support relief efforts, please visit the link provided to each organization’s website. On behalf of these ANA members, we thank you for your generosity. American Kidney Fund https://lnkd.in/ej72EdJp? American Red Cross https://www.redcross.org/ ASPCA https://lnkd.in/eWQ3xp7f Habitat for Humanity https://lnkd.in/efNwstYF Save the Children https://lnkd.in/eRyye6Pd The Salvation Army USA https://lnkd.in/eQN3rTaD World Vision USA https://lnkd.in/gvC3iNJ

Postmaster General DeJoy Steps Down After Trump Pushed for Faster USPS Shake-Up The president was preparing to fire DeJoy, sources say https://lnkd.in/e2TgEtZk By Esther Fung ? and Josh Dawsey ? Updated March 24, 2025 5:27 pm ET Postmaster General Louis DeJoy in a USPS processing facility. Louis DeJoy took the postmaster general job under the first Trump administration in 2020. Photo: Dustin Chambers for WSJ ? Postmaster General Louis DeJoy Monday stepped down from his role, pre-empting a decision by President Trump to force him out of the role faster than planned. ? Though DeJoy in February had said he would resign, he hadn’t given a departure date and until now had continued to carry out his 10-year turnaround plan for the Postal Service. Trump in recent days had been preparing to fire DeJoy, according to people familiar with the matter. ? The direction of the Postal Service has been in question since Trump in February raised the idea of folding it into the Commerce Department. DeJoy in March signed an agreement to work with Elon Musk’s Department of Government Efficiency on improving efficiency at the Postal Service and suggested some areas the group could review. However, DeJoy resisted some of the task force’s efforts, according to an administration official and other people familiar with the matter. ? DOGE officials visited the Postal Service headquarters last week. ? “We have instituted enormous beneficial change to what had been an adrift and moribund organization—much work remains that is necessary to sustain our positive trajectory,” DeJoy said in a statement Monday. ? DeJoy, a former logistics executive who took the top job during the first Trump administration in 2020, upended the postal system in the following years. DeJoy tried to bring packages into the Postal Service earlier in their journey. He consolidated some postal facilities and replaced aging vehicles. His changes led to persistent delays of mail and package deliveries in some parts of the country. ? Trump said in December that he was thinking about privatizing the Postal Service, but has since changed tack and said that he is considering merging the Postal Service with the Commerce Department. ? “It’s been just a tremendous loser for this country,” Trump said last month. ? Deputy Postmaster General Doug Tulino will serve as interim postmaster general, DeJoy said. ? The governing board that oversees the Postal Service and selects the new postmaster general will consider recommendations from the White House, Amber F. McReynolds, the board’s chair, said on Saturday. The board is engaging executive search firms to identify candidates, she said. ? Write to Esther Fung at [email protected] and Josh Dawsey at [email protected] ?

Programming reminder that the Brand Purpose - Growth for Good Committee meets for the first time in 2025 on March 26 (Wednesday). The meeting is virtual and will feature presentations by Anne Bahr Thompson and Visit California's Erika DiProfio. Register if you have not done so already: https://lnkd.in/eDt9KRHw Association of National Advertisers ANA Nonprofit Federation Alicia Osgood

Purpose isn’t a trend. It’s a test. And right now, brands are being tested. On Wednesday, I’ll be speaking with the Association of National Advertisers’ Purpose Committee about what I see as a new phase for brand leadership—not a retreat from purpose.... Rather a reckoning with how it’s practiced. A call to ground performance in coherence—embodying it throughout a brand’s actions, internally and externally. Because trust in brands—and the institutions behind them—isn’t crumbling quietly. It’s fracturing out loud. Consumers aren’t just disappointed—they’re acting on it, actively reevaluating which brands they trust and are loyal to. And equally importantly, The University of Michigan's latest Consumer Sentiment Index dropped sharply by 22 points to 57.9 in March—its lowest reading since late 2022—underscoring a deeper unease amid economic and political uncertainty. CEOs and boards are under pressure, weighing potential backlash against the imperative for authentic action. And while caution is understandable, even prudent, expectations haven’t disappeared. What’s shifting is people’s willingness to give brands the benefit of the doubt. Every message a brand puts into the world today carries risk. And the real challenge is that brand leaders can't necesarily predict which one will land the wrong way, on the wrong day, with the wrong audience. Yet this is not the moment to go silent. It’s a moment to step forward—more coherently, with clarity, courage and accountability. This seems to be a week designed to reaffirm my commitment to this work. On Thursday, I’ll be attending the NYU Stern Center for Sustainable Business Practice Forum and the International Advertising Association - Fordham Gabelli School of Business event Marketing in a World of Change—Navigating the Tightrope. Different rooms, different conversations—all grappling with the same questions: What will it take for brands to step up—with courage, clarity, consistency and coherence? What will it take to shift the consciousness of brand leaders so they stand firm doing this? Looking forward to exploring these questions further at this week's events—and continuing the conversation with those of you reflecting on this moment within your own organizations. I support leaders and brands through these tensions—helping them rebuild trust, deepen coherence, and realign around long-term value. If you're grappling with these questions too, please reach out.... I’d love to connect. #BrandLeadership #Trust #Purpose #MarketingInContext #Sustainability #BrandStrategy

Thankful for our Feed the Children partners Procter & Gamble and Niagara Bottling and each of you who make it possible for children worldwide to have safe drinking water, food and resources to survive, rise and thrive. So many more children are in need here and across the globe especially now. But your generosity can change that. Join me in giving because of our shared belief that all children should have a chance to grow up.

At the ANA's 2025 Nonprofit Conference, Synergy Direct Marketing Solutions shared data that charts the growth in average donor value and average gift value for mid-level donors over the last decade-plus. https://lnkd.in/ewZWCESd Association of National Advertisers ANA Nonprofit Federation

The ANA Nonprofit Federation welcomes Goodwill Industries of South Florida. Association of National Advertisers

During a session at the ANA's 2025 Nonprofit Conference, a panel of veteran fundraisers from the International Rescue Committee, Brenna Holmes Advisory Consulting, and Katy Jordan Consulting urged fellow marketers in the nonprofit space to abandon channel-led approaches to marketing in favor of audience-led ones. Check out the session recap and slides in the ANA's content library: https://lnkd.in/gfiKyfZF Association of National Advertisers ANA Nonprofit Federation

Achieving health equity across socioeconomic lines is a key vision of the American Heart Association. Gerald E. Johnson II, EVP, office of health equity and chief diversity officer and chair of the Association of National Advertisers Sponsorship and Event Marketing Committee shared the American Heart Association's vision to provide health and hope to everyone, everywhere with attendees at #ANANonprofit in February. ANA Nonprofit Federation