We are growing our team again and currently have two great positions available. Senior Accountant (Hybrid - Birmingham, AL) #hiring #Accountant #CPA #BirminghamJobs
AMZ Atlas: Succeed with Amazon
广告服务
Birmingham，AL 2,427 位关注者
We help brands choose and implement Amazon go-to-market strategies for maximum results.
关于我们
Selling on Amazon presents both a huge opportunity and a huge headache for many brands. AMZ Atlas works with clients to put processes in place that generate the margins you’re looking for. If you’re using 1P, you already know that Amazon is increasing allowances and not allowing price adjustments. There are alternatives, and AMZ Atlas can help you weigh the benefits. Talk to our team if you’re ready to explore new strategies, work with a team of seasoned professionals, and achieve the next level of success with Amazon.
- 网站
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https://www.amzatlas.com
AMZ Atlas: Succeed with Amazon的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Birmingham，AL
- 类型
- 私人持股
- 创立
- 2020
- 领域
- Amazon Marketplace、Amazon Advertising、Brand Protection、Amazon Account Management、Seller Central、Vendor Central和eCommerce Strategy
地点
AMZ Atlas: Succeed with Amazon员工
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Nate Stoltenow
Fractional CRO | GTM Expert, Coach | Clay + HubSpot
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Ally Bauerfeld
Advertising Director | Amazon Strategist | Data Enthusiast | Mom
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Brian Stana
Chief Financial Officer at AMZ ATLAS
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Kristi Elrod
CMO | VP | Consultant | Leader of Teams | Mentor | Strategic Thinker | Relationship Builder
动态
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We’re #hiring a new Director of Account Services. Apply today or share this post with your network.
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55 days left.... Are you prepared to overhaul your Amazon business in 60 days? Despite your "relationship" with 1P, it could be severed with a 60-day notice. 4 questions every brand should be asking: 1?? INVENTORY FINANCING: Can your business handle the change from Accounts Receivable POs to DTC/Cash sales through your Amazon 3P account? OPTIONS: Exclusive resellers give you replacement POs, 3P Direct means it's on you. 2?? 3P EXPERTISE: Who will manage your Seller Central account? OPTIONS: Hire people, retrain existing staff, hire an agency, or bypass all of these questions and partner with an Exclusive Reseller 3?? CONTROL OF RESELLERS: Do you have an authorized internet reseller program and unilateral pricing policy? OPTIONS: Hire a lawyer, communicate with customers, track and enforce with software + human effort. 4?? ECONOMICS: Do you know if you can financially support 3P? OPTIONS: Search "FBA Fee Calculator", paste in your most popular ASIN, and compare the net revenue after fees against your 1P wholesale price less allowances. For brands that received terminations on 2/6, you're down to 55 days. For brands that didn't receive the notice, prepare like you did. #ecommerce #amazon #1Pterminations #vendorcentral #sellercentral #finance #supplychain #inventory
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For those Brands who have recieved the notice from Amazon or those who want to be proactive just in case... Time to take action!
More Amazon 1P Vendor Terminations - brands should immediately do these four things: 1. Collect Your Data: ? 1P has important sales data that will be invaluable if forced to move to 3P. ?? If you don't know how contact Kapoq or Reason Automation 2. Export Catalog Information: ? Rebuilding a catalog on 3P will be a lot easier if you have ASIN-specific data. ?? Simple manual export from Vendor Central 3. Know Your Finances: ? Proactively calculate your Net Revenue and compare 1P to 3P. ? 1P: wholesale price less total allowance accruals. ? 3P: sale price less referral fee, FBA fee, inbound shipping, inbound placement, monthly storage, and a cost of returns estimate. Amazon's FBA calculator is a decent place to start. ?? Compare the Net Revenue to understand how losing 1P would impact your business. 4. Know Your Risk Tolerance: ? 1P is hard, but your Finance Team and bank love Amazon's purchase orders and the Accounts Receivable balance. ? Ask your Finance Team whether they would support selling direct on 3P: ? No accounts receivable ? Your inventory is stored in distant Amazon Fulfillment Centers that you can't audit. ?? If Finance says "never", find an Exclusive 3P Partner immediately. You will never regret the preparation you did now if you receive a 60-day termination notice. #amazon #vendorcentral #sellercentral #ecommerce
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Losing Your Vendor Central (1P) Account: A Challenge for Inventory and Cash Flow For many brands, Amazon’s Vendor Central (1P) is more than a sales channel—it’s a key part of their financial strategy. One of the biggest hurdles when transitioning away from 1P is managing inventory and cash flow. Why Inventory & Cash Become Major Issues Many businesses rely on purchase order financing to sustain operations, invest in growth, and manage cash flow. With Amazon’s reliable payment history, purchase orders (POs) from 1P can often be financed at 85% to 90% of their value—providing a critical cash infusion for things like purchasing inventory or scaling operations. When moving to a 3P (Third-Party) model, however, that financing option disappears. Brands are left to finance inventory themselves, which creates a significant gap: ? Inventory financing typically covers just 50% to 60% of the product cost. ? That leaves a sizable cash gap, forcing brands to dip into their reserves to fund operations. This shift can dramatically strain businesses, making it harder to grow, invest, or even maintain day-to-day operations. How Atlas Capital Bridges the Gap At Atlas Capital, we offer a solution that allows brands to move to 3P without disrupting their balance sheets. You’re changing your customer, not your financing. Here’s how we help: ? Provide financing solutions tailored to your business needs, ensuring you can maintain cash flow and inventory levels. ? Help your brand transition seamlessly to 3P while preserving the financial stability and operational flexibility you’re accustomed to with 1P. ? Enable you to focus on growing your business, without worrying about the cash flow challenges of losing PO financing. If your brand is facing this challenge—or you’re preparing to transition to 3P—let’s talk. I’d love to show you how Atlas Capital can keep your business on solid financial footing while you grow.
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It pays to plan two steps ahead in Amazon's ever-changing world. Inventory ownership is not required to experience Seller Central's flexibility and profitability. We show brands how every day.
We help brands choose and implement Amazon go-to-market strategies for maximum results.
?? **Navigating Amazon's Go-To-Market Strategy: A Crucial Decision for Brands** ?? When brands look at their Amazon presence, one of the biggest decisions is whether to retain ownership of inventory or let a partner take that responsibility. At AMZ Atlas, we offer two clear paths: **1?? Option 1: Retain Inventory Ownership**?? - Brands can establish a 3P account (Seller Central) and leverage our agency services for support. **2?? Option 2: Control Amazon Presence Without Owning Inventory**?? - AMZ Atlas Capital Services allows brands to sell inventory to us, while we handle the Seller Central account on their behalf. This option is perfect for brands not interested in managing inventory or those facing Seller Central barriers. **The Benefits Include:** - Fixed wholesale prices. - Transparency on data & ad spend. - Simplified shipping and logistics. - No price erosion & brand protection. - No extra cost for agency services. Which option works best for your brand? Let’s talk! ?? #AmazonStrategy #Ecommerce #BrandGrowth #AmazonFBA #InventoryManagement #amazonvendor
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Your 1P business can thrive on 3P for one reason: Data We track 57 data points for our 3P customers, but our 1P customers have only a fraction of that available. Could you guess which group is making better decisions to maximize their opportunity on Amazon? Don't wait for the next round of 1P notifications. We can help you evaluate your options and buy your inventory if that makes sense. https://lnkd.in/eqifdFSv
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Wise words from our own Corey Thomas. Registration for the webinar is below.
Amazon 1P Vendors should have a backup plan, according to Corey Thomas of AMZ Atlas. "Even if you didn't receive a termination notice yet, it's good to be prepared should you receive one" When Amazon decides to terminate your Vendor relationship, you might not have much time to respond. Recent notices are giving Vendors only 7-8 weeks to prepare for their business to shut down, which is not nearly enough time to properly make the switch to 3P. It can take, for example, 30-days just to apply for a Seller Central account on Amazon, let alone inbound inventory and everything else that needs to happen. So, Corey's advice? Don't wait until you receive a notice to start planning. It's best to understand what options would work best for your business if you do receive the dreaded email from Amazon, discontinuing your partnership. Next Thursday, Courtney Taylor is teaming up with Corey and Shelby Rothenberg to outline what Vendors should be aware of - whether you've already received the notice, or want to be prepared for the future. They'll cover the steps to make a transition to 3P, what is required, and explore alternatives, such as working with a 2P partner. We'll also be hosting a live Q/A during the webinar, so if you have specific questions for your situation, please be sure to attend live. -- If you haven't registered yet, use the link in the comments to sign up. We're going live Thursday, October 10th at 10 am PT / 1 pm ET. AMZ Atlas: Succeed with Amazon
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Hundreds of brands were informed that they could no longer sell through Amazon’s Vendor Central two weeks ago. Hundreds more may get that news today, next month, or in the coming months. You have no choice but to consider alternatives immediately. AMZ Atlas offers an alternative to 1P. We provide the funding and services to transition to Seller Central, resulting in an average margin increase of 17%. For more information on how we help our brand partners: https://lnkd.in/eqifdFSv Please connect with us to learn more about exploring your options.
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Cash is king. Amazon's dissolving many vendor relationships will strain working capital and force decisions on how to handle inventory moving forward. What happens to balance sheets when there is a massive hit to accounts receivable? We welcome the conversation about continuing the flow of purchase orders to meet Amazon's sales velocity.
Why is no one talking about the CASH & LIQUIDITY implications of the Amazon Vendor Termination fallout? Most of the posts I'm seeing from Amazon agencies are some version of: "We've transitioned many brands from 1P to 3P, frankly we've always advocated for that, so hire us and we'll help you" The idea that brands are just a "good agency away" from a successful 3P strategy is ridiculous and, frankly, distracting. Impacted brands need to talk about INVENTORY OWNERSHIP first. Full stop, nothing else matters.....yet. As a brand, if your working capital is tied to your Accounts Receivable (AR) balance, losing a top 5 customer that has provided you with regular POs for years is a HUGE deal. ESPECIALLY in an environment with tighter lending conditions. Yes, 3P can provide greater control and higher margin, but if the brand doesn't have the balance sheet to go from an AR-driven business model to an effectively Cash-based DTC model, that brand isn't going to make the transition. Bank lending and underwriting for these brands is going to be the tail that wags the dog of what decision a brand settles on. If you're a brand thinking ahead two steps and concerned about the FINANCIAL implications, send me a message, we have the infrastructure to alleviate that liquidity issue. Follow the money folks. #amazon #amazonvendor #amazonseller #finance #accounting