Amsive

Run your programmatic campaigns like a pro. Financial marketers have cracked the code on: ?? Pinpointing high-value audiences ?? Smarter campaign execution ?? Making every dollar count On April 2, Amsive + The Trade Desk are sharing how it’s done—and how you can borrow their playbook to elevate your media strategy, no matter your vertical. ?? Ideal for financial + healthcare marketers ?? Featuring experts Michael Garson + Laurin Engle Bobo Bobo ?? Hosted by Allison Wilson ?? Don’t miss it: April 2 at 2pm ET ?? Register now https://lnkd.in/ehNKeab2 Where are you looking to improve most—audience targeting, campaign performance, or measurement? #DigitalAdvertising #HealthcareMarketing #ProgrammaticStrategy #AmsiveSolutions #TheTradeDesk

10 days until Erin Doland takes the stage at #WTSFest Portland! Erin will draw from patent analysis and real-world case studies to reveals actionable strategies for building strong entity signals through coordinated cross-channel efforts.

At #WTSFest Portland, Erin Doland, Associate Director, SEO, will present Unlocking Google's Entity-Centric Algorithm: A Roadmap for Cross-Channel Success. ?? Backed by patent analysis and real-world case studies, this session breaks down how to build strong entity signals and align #SEO with cross-channel strategies for maximum impact. #WTSFestPortland Women in Tech SEO

Consumers expect more than personalization—they want relevance and authenticity. With 32% of customers spending more when brands use their preferred channel, the question is: Are you listening?

Performance Max is a powerful tool, but too many brands let automation take the wheel. Laurin Engle Bobo digs into how you can fine-tune your #PerformanceMax campaigns to chart a course to maximum #ROI for your #GoogleAds. Explore how to: ?? Gain better audience insights – See who is engaging with your brand ?? Improve traffic quality – Make sure you’re reaching high-intent users ?? Stay aligned to goals – Use search term reports and audience signals to ensure you achieve (and exceed) KPIs ?? Check out the blog for smart ways to get more from Performance Max!

Amsive is proud to be named a #GooglePremierPartner for 2025. This nearly decade-long recognition highlights our leadership in digital marketing and showcases our team's expertise, as well as our commitment to driving digital marketing excellence. Being a Google Premier Partner is more than an accolade—it’s a testament to our ongoing dedication to pushing the limits and delivering impactful, measurable results for our clients. Here’s to another year of innovation, growth, and digital leadership! #DigitalMarketing #GooglePartner #AmsiveInsights

?? Margin Over Membership: The New Medicare Mandate Heading into this AEP, plans faced a whole new playbook: ?? Cutting benefits without losing too much ground ??Silent first-look season with almost zero chatter ??Regulatory heat, legal pressure, and political noise And now? The data is out: ??UnitedHealthcare grew by 400K members (by design) ??Humana and CVS saw enrollment declines ??CSNP enrollment hit historic highs ??MA switching hit levels not seen in 10+ years At Amsive, we’re helping our 30+ plan partners rethink: ?? Audience strategy: Model smarter, not broader ?? Digital-first journeys: Seniors are Googling before they’re dialing ?? Local growth: Regional wins are driving national success If you’re grappling with retention, digital transformation, or how to thrive in a slower-growth MA market — let’s connect at Medicarians 2025. #MedicareAdvantage #HealthcareMarketing #MemberAcquisition #Medicarians2025 #AmsiveSolutions

Ranking first on Google isn’t enough anymore—brand visibility in AI-generated results, coupled with building an authentic bond with your audience, are just as important. Lily Ray, VP of Organic Search & Research, joins Jerrel Arkes to break down what these changes mean for marketers. Tune in to take your SEO to the next level! ??

We're so proud to sponsor #WTSFest Portland. Many of our own team members, like Erin Doland and Jamie D'Alessandro, have been integral members, sharing their expertise in technical SEO! We're excited to help more women be part of this incredible community. #WomenInSEO #WTSFest #SEOCommunity

What can marketers learn from Cinderella stories and buzzer-beaters? The power of agility, audience insights, and calculated risks. Here’s how to apply these winning tactics to your strategy. #MarchMadness #Marketing