Amplinate

?? Two Days Away! Cultural Immersion in the Age of AI ?? How do global brands truly understand diverse cultures? AI can analyze trends, but real cultural insight comes from human immersion. Join us for a live discussion on March 13 where we’ll explore: ? Why AI struggles with deep cultural understanding ? How leading brands leverage human-driven insights to win in global markets ? Case studies of AI’s successes—and failures—in cultural adaptation ? Practical strategies to balance AI efficiency with real-world immersion ?? Date: March 13, 2025 ? Updated Time: 10-11am Pacific / 18:00-19:00 CET ?? Register → [Link in the comments] Plus, we’re thrilled to announce two additional Amplinate researchers will be joining the conversation! If you can’t make it live, we’ll send the recording so you won’t miss a thing. Looking forward to a great discussion—see you there! #CulturalImmersion #AI #GlobalBusiness #HumanInsights #ResponsibleAI #AIandCulture

How do you see technology—an optimistic force or a dystopian inevitability? In 2023, I created this 2x2 framework to map how films explore the evolving relationship between humans and AI. Two years later, it feels even more urgent. ?? Optimistic vs. Pessimistic – Does the film depict technology as a tool for human potential or as a force of disruption? ?? Virtual vs. Physical – Does the story unfold in digital realms (AI, Web3, virtual worlds), or does it reshape our physical reality? This isn’t just about movies—it’s about the very real AI revolution happening now. Every technological shift comes with both promise and peril. The internet disrupted industries, Web3 challenges centralization, and AI is revolutionizing how humans work and maybe even what it means to be human. ?? The question isn’t whether AI will change the world—it’s HOW we will shape that change. So where do you stand? Are you designing for progress or control? Do you see technology as a bridge to human potential or a force that must be contained? Drop a comment—where would your work fit on this framework? #AI #Web3 #TechEthics #ScienceFiction #Innovation #UX #FutureOfTech

?? AI Can Predict Trends—But It Will Never Understand Culture Imagine launching a product in a new country, backed by the latest AI-powered research… but it completely flops. Why? Because AI can analyze data, but it can’t experience culture. That’s why top tech companies are turning to Cultural Immersion—the secret to unlocking deep market insights that algorithms can’t detect. ?? Join us for an exclusive online event: Cultural Immersion in the Age of AI ?? Thursday, March 13, 2025, 11 am-12 pm Pacific / 20-21h Paris (CET) ?? Free Online via Zoom We’ll share: ?? Real case studies (Brazil, India, South Africa) ?? Why AI failed and what companies did instead ?? How human insights drive business success ??? Limited spots! Register now: [Link in the comments] #CulturalIntelligence #AIvsHumanExperience #MarketResearch #Amplinate

?? Can you imagine working every day with your spouse? For most people, that’s a hard No—and I totally get it. ?? When people hear that my husband, Marcelo, is also my Co-Founder at Amplinate, their first reaction is usually: ?? How do you not kill each other? ?? How do you decide who does what? ?? How do you balance your relationship with running a business? And, of course, the classic: ?? I could NEVER do that! Fair enough! Working with your spouse isn’t for everyone. But if you do… it can be incredibly rewarding. The truth? We didn’t have it all figured out from day one. I was a new entrepreneur, and we had to learn (sometimes the hard way) how to: ?? Set clear roles and boundaries ?? Communicate before tensions escalate ?? Carve out time for our relationship outside of work The good news? These same principles—communication, boundaries, and adaptability—apply to ANY business partnership and well-functioning companies. At the end of the day, great businesses (like great relationships) thrive when both partners: ?? Support each other ?? Challenge each other ?? Work toward a common goal So today, I’m feeling grateful. I get to build something meaningful with my partner in life and my partner in business. ?? Happy Valentine’s Day, Marcelo Chinellato! ?????? #Love #ValentinesDay #Entrepreneurship #Business #CoFounders #Relationships

Are you being honest about your use of AI? AI is transforming how we create, but are we being transparent about its role? As AI-generated content becomes more sophisticated, we face some important ethical questions about disclosing our use of AI: - At what point does AI assistance become dependence? - Should we disclose AI’s involvement in our work—and if so, when and how? - Does failing to disclose AI use erode trust, misrepresent expertise, or even cross ethical lines? In my latest article, I introduce the AI Transparency Framework—a practical guide for assessing AI’s role in content creation, product development, research, and decision-making. This framework doesn’t judge AI use; instead, it promotes intentionality and openness, helping us define ethical norms before regulation forces our hand. If you’re using AI (or working in a field where AI is becoming the norm), this is a conversation we all need to have. - How are you using AI? - Have you ever disclosed your use or non-use of AI? - Do you judge people and content differently if they use AI? [Link in the comments for the full article] #humancenteredAI #AI #ethicalAI #transparency #UX #research #design

The Human-Centered AI Manifesto We hold the power to shape AI responsibly. ? We are at a pivotal moment in the evolution of AI. AI holds the power to transform human experiences, amplify creativity, and tackle global challenges?—?but only if it is intentionally designed, developed, and implemented to serve humanity with integrity, empathy, and purpose. It must enhance human flourishing, protect diversity, and uphold ethical values. With Donald Trump?rescinding Biden's executive order on AI Safety, it is up to us, the practitioners,?researchers, designers, project managers, developers, and users to ensure that AI uplifts humanity, bridges divides, and creates equitable opportunities. By aligning our efforts, we co-create a future where AI is a force for connection, empowerment, and shared prosperity. This manifesto outlines principles and commitments to ensure AI remains a tool for human betterment, fostering well-being and inclusion rather than harm. [Link in the comments] #responsibleAI #ai #humanfirst #technology #ethics

Perhaps you’ve been hearing this a lot recently too: “Attention is the new economy.” And it’s true! Attention drives sales, engagement, and growth in today’s world. However, there’s a flip side. Attention doesn’t build trust, loyalty, or meaningful connections. If attention is the new economy, then authenticity is the real currency. Why? Because in today’s noisy world, we’re constantly overwhelmed by competing messages. By companies clamoring for time and attention, often with impersonal, “obviously AI-generated” messaging. On the other hand… Authenticity cuts through the noise. It taps into the real, the relatable, and the trustworthy. Authenticity helps us build the meaningful connections we all desire. It means: ? Speaking directly to the needs and values of your audience. ? Showing up transparently and with integrity. ? Prioritizing relationships over transactions. It’s not about the money—it’s about people connecting with people. Authentically. With integrity. Because deep down, we’re all craving it. Attention might get clients through the door. But what keeps them coming back? Authenticity. The real question becomes: Is your currency authentic enough to build trust that lasts? #Authenticity #BusinessGrowth #TheNewEconomy #BuildTrust #RelationshipsOverTransactions

? What an honor to be featured alongside such accomplished and inspiring speakers! ? The incredible Pinnacle Performers Elite (PPE) has been a game-changer for me—a source of endless insight, inspiration, and connection (Vitamin C!). It’s been such a privilege to grow and collaborate with all of you! This recap video offers just a glimpse of the amazing moments we’ve shared and the value this entrepreneurial community brings. A huge shoutout to everyone featured—you’ve each inspired me in unique ways. ?? To my fellow speakers: Your stories and wisdom have not only motivated me but have also created a ripple effect that touches everyone who sees your impact. ?? I’m thrilled to be part of this journey with you! Please watch, share, and celebrate these moments with me—we’re all in this together. Let’s continue to grow, inspire, and uplift each other! ???? #Entrepreneurship #Community #Inspiration #PPEFamily Jay Abraham, Blair LaCorte, ? Anna Liotta, CSP, CPAE Hall of Fame Speaker (She/Her), Brian Walter, Bill Stainton, CSP, CPAE, Rob Colasanti, Austin Colasanti, Nathan Price, Ryan Ringholz, Martin Luther King III, Dan Kennedy, Prince Ea, ? Richard Bliss, James Blakemore, Ross Bernstein, CSP, CPAE, GSF, Rich Schefren, Dr Alan Barnard, Randy Dewey, Arun Garg, DMD, Peter Fioretti, Gary Agajanian, Mark Billik, Willie Gault, George Mumford, Keith Streckenbach, Daniel E. Martin, Ph.D., James R. Doty, M.D., Stephanie Parent Nesmith