Amplinate

If your customers aren’t converting to paid customers, you have a value prop issue. Essentially, they aren’t seeing the value that your product provides and thus do not decide to pay for it. In order, I would validate each the following items: 1. Does your product solve a problem your customers have? (Utility-See my latest Substack post for more on this. Link in the comments) 2. Is that problem so painful that they seek a solution or can they live with it the way it is? 3. When they seek solutions to solve that problem, is your product at the top of?the list or is there a competitor who is more top of mind? 4. When customers use your product, what value do they get? Additionally, how do they feel your product could be better? 5. Do your customers feel they are getting more value than the cost?of the product? When looking at conversion, it’s about this value to money ratio. If they aren’t converting, it's because they don't see the value of your product in relation to the money they need to pay. It's just not a good deal for them. You need to figure out what additional value you can provide them that will take them over the hump to providing them with so much value they can’t believe it’s so inexpensive. When they feel like it's in their favor, and it solves an important problem they have, the problem changes to one of awareness and Marketing. And those are easier problems to solve. #productstrategy #ux #marketing #valueprop #business

?? Book Announcement ?? I'm going to be writing a book with Jay Abraham on his famous framework of the 3 ways to grow a business: 1. Get more customers 2. Get them to pay more for your product/service? 3. Get them to use your product/service more frequently / or generate referrals From a Business perspective, if you can do these, (even better, ALL three of them at once!), your business is going to grow. If you're a Researcher, Designer, Marketer, or Product person, then the work you do should essentially ladder up to one of these three strategies. To me, it's clear: customer insight drives business innovation. In order to break up the writing process and generate discussion along the way, I'm going to be using substack to get early ideas out. Your thoughts, questions, and responses here (and on Substack, should you choose to follow) will help me not only develop the content for the book, but also to ensure I'm addressing all the relevant questions from this audience. If this sounds interesting to you, please join me and follow the progress here and on Substack. https://lnkd.in/exnXfQ_m #book #business #ux #technology #innovation

Products that resonate globally are built on understanding local nuances. At Amplinate, we’ve learned that creating products people love around the world isn’t just about great design or even superior functionality—it’s about understanding the cultural contexts in which those products will live and breathe. One of the most common mistakes global companies make is assuming that a one-size-fits-all approach will work across different markets. But true global success comes from understanding the subtle, yet significant, differences in how people in various regions think, feel, and behave. That’s where deep cultural insights come in. Our in-house teams across Brazil, India, France, and the Philippines bring more than just their technical skills—they bring their lived experiences and cultural expertise. By diving deep into these local contexts, we’re able to uncover the nuanced insights that shape products and brands people feel personally connected to. For us, it’s about more than just translating a product; it’s about creating an experience that resonates on a human level. In the end, it’s this deep cultural understanding that makes the difference between a product that feels foreign and one that feels like it belongs. ?? How do you ensure cultural relevance when creating global products? I’d love to hear your thoughts and strategies. #CulturalInsights #GlobalResearch #UXStrategy #ProductDevelopment #HumanCenteredDesign

In the world of global research, it’s easy to fall into the trap of outsourcing or “throwing it over the fence” to distant teams. But at Amplinate, we believe the key to truly meaningful insights lies in deep human connection. We work directly with people—not just companies—across Brazil, India, France, and many other countries across all five continents, overseeing the entire research process in-house. This hands-on, agile approach allows us to collaborate deeply, move quickly, and uncover the cultural nuances that matter most to your business. Here’s what sets us apart: 1?? In-House, Agile Teams: No third-party outsourcing. Our team stays involved at every step. 2?? Cultural Sensitivity: We immerse ourselves in the local context, gaining richer, more human insights. 3?? Collaboration: We partner with clients, continuously refining research based on evolving goals and findings. The best solutions come from understanding people, not just data. At Amplinate, we prioritize human connection to unlock insights that drive global success. ?? How are you building human connections in your international work? #GlobalResearch #UXResearch #InternationalBusiness #HumanConnection #CulturalInsights #Leadership

Here’s something I’ve seen too often in product development: Teams starting with a solution in mind and then reverse-engineering the problem to fit it. It’s a common trap—one that leads to wasted time, resources, and frustration. The truth is, real user-centered design starts with understanding your users, not your product. It’s not about how clever or cutting-edge your solution is; it’s about whether it actually solves a real problem for real people. The process should be simple: 1?? WHO are your users? 2?? WHAT problems are they facing? 3?? WHY do they need a solution? This is where AI can help in a big way. AI can analyze user data, identify patterns, and reveal pain points that may not be immediately obvious. But here’s the thing—AI can only take us so far. It’s up to us to bring the empathy, creativity, and human understanding needed to interpret those insights and design solutions that resonate deeply with users. The best products don’t just exist; they fit into people’s lives in meaningful ways. So, before jumping to the solution, take a step back. Start by asking the right questions. Understand the WHO and the WHY, and let the solutions naturally unfold from there. Because when you know your users inside and out, that’s when you can design products they’ll love. ?? What’s been your biggest “Ah-ha!” moment in user-centered design? How do you avoid the trap of leading with solutions? #UserExperience #UXDesign #ProductDevelopment #AI #DesignThinking #Leadership #CustomerFirst

Unlocking the Power of Constraints: How Limitations (and AI) Drive Innovation Here’s a secret: constraints aren’t barriers—they’re catalysts for innovation. In my career, I’ve seen time and time again how working within limitations—whether it’s budget, time, or resources—forces teams to get creative. But lately, I’ve been thinking about a different kind of constraint: what happens when you combine human ingenuity with AI? AI is a powerful tool, but its true value shines when it’s used to push the boundaries of what’s possible within limitations. Think about it—AI can analyze vast amounts of data in ways humans can’t, helping to prioritize solutions faster and more efficiently. But AI alone isn’t enough. It takes human intuition and creativity to ask the right questions, frame the right problems, and transform AI insights into actionable, human-centered solutions. When resources are scarce, constraints can fuel innovation in three key ways: 1?? Focus on the Essentials: When you can’t do everything, you learn to do what matters most. AI can help identify the critical problems your users face, but it’s up to you to prioritize the solutions that will make the biggest impact. 2?? Leverage AI for Prototyping & Iteration: AI tools can accelerate prototyping by quickly generating options, running simulations, and even predicting outcomes. This saves time and allows you to experiment without blowing your budget, keeping the focus on creativity and refinement. 3?? Cross-Disciplinary Collaboration: Some of the most innovative solutions happen when teams with different expertise come together. AI can be the bridge that connects diverse ideas and insights, but it’s the human spark that drives truly revolutionary thinking. In the end, it’s not about working with endless resources—it’s about using what you have, smarter. And AI? It’s a tool that helps amplify that smart, strategic thinking. How are you using AI and constraints to drive innovation in your work? I'd love to hear your thoughts! #Innovation #AI #DesignThinking #Constraints #UserExperience #Creativity #Leadership

?? Making Big UX Moves on a Tight Budget: 3 Strategies That Truly Deliver ?? Let’s be real—when resources are limited, it’s easy to feel like UX research has to take a back seat. But here’s the thing: even with tight budgets, you can still drive meaningful impact by being smart and strategic. Here are three ways I’ve found to move the needle without breaking the bank: 1?? Leverage the Data You Already Have: There’s a treasure trove of insights right at your fingertips. Customer feedback, usage data, and analytics are often overlooked, but they hold the key to understanding your users’ pain points and behaviors. Start there—this low-cost approach often reveals trends that can guide your next move. 2?? Lean on Secondary Research & Competitive Analysis: Why reinvent the wheel? Look at how others in your industry are solving similar problems. Analyzing competitors, digging into industry reports, and tapping into existing research can provide valuable insights—saving both time and resources while keeping you informed. 3?? Collaborate & Prioritize Through Workshops: Sometimes the best ideas come from getting the right minds in the room. Cross-functional workshops bring diverse perspectives together to ideate, prioritize, and align on solutions. These sessions don’t need a big budget—just strong facilitation and a commitment to collaboration. ?? How do you stretch your UX resources without compromising on impact? Would love to hear your strategies! #UXResearch #LeanUX #ProductDevelopment #UserExperience #DesignThinking #BudgetSmartUX