Amplify360 Inc.

You Need a Strong Offense, Not Just a Strong Defense In today’s communication landscape, a strong defense isn’t enough. The best public affairs strategies focus on actively shaping the narrative rather than just reacting to it. ? Plan ahead by anticipating opposition ? Empower your team and partners (coalition) to spread your message ? Use multiple platforms—social media, press releases, newsletters Lead the conversation. Go on the offense. #CommunicationsStrategy #ProactivePR #Leadership #ShapeTheNarrative https://lnkd.in/gqURTzQu

Effective communication isn’t just about clear messaging—it’s about capturing attention through unexpected narratives. Harvard’s latest research finds that surprising information significantly boosts newsworthiness and audience engagement. Companies excelling in today's crowded marketplace intentionally craft messages challenging audience assumptions. Enhance your next campaign by finding surprising angles that align with your audience’s values and spark their interest. https://lnkd.in/gmHCM35j

A crisis isn’t just a test of leadership—it’s THE test. When Los Angeles faced devastating wildfires, Mayor Karen Bass was absent. Instead of taking charge, she shifted the blame. This isn’t crisis management—it’s damage control. Real leadership means:??? Being Present??? Communicating Transparently??? Taking Responsibility??? Acting Decisively Instead of focusing on solutions, Mayor Bass played politics. Public trust is eroding. Leadership is about action. Own the crisis, or it will own you. #CrisisPR #LeadershipFail #PublicAccountability https://lnkd.in/gxCw67UZ

Think 120 state legislators & 2,700 staffers can handle 4,800+ bills alone? Lobbyists play a key role in informing policy and ensuring industries and communities have a voice. The system is massive—it requires expertise to navigate. #RepresentationMatters https://lnkd.in/g5-a-e35

78% of cartel weapons come from the U.S. If true, the U.S. needs to do more to stop arms trafficking & give Mexican law enforcement a fighting chance. Trump designated cartels as terrorists— Mexico needs to step up. #BorderCrisis #NationalSecurity https://lnkd.in/guAkJhAC

California’s legislative process is a colossal machine—with 4,800 bills per cycle and a $300B budget. Discover why it’s not indifference but overload in “Politicians Don’t Care Because They Don’t Know.” #PublicAffairs #LegislativeProcess https://lnkd.in/gNrZFTRF

When HR, legal, investor relations, operations, and other teams contribute their unique perspectives, the result is a unified and cohesive narrative that resonates with both internal and external audiences. This integration not only ensures consistent messaging but also allows organizations to proactively address potential issues before they escalate into public crises. By bringing all departments into the PR strategy, organizations strengthen their ability to build trust, manage their reputation, and navigate the complexities of today’s business environment. Is your organization leveraging its full potential by integrating PR efforts across all departments? #CollaborativePR #StrategicCommunications https://lnkd.in/ghkta8uv

Government watchdog groups like DOGE expose waste, fraud, and abuse. But without a strong communication strategy, their findings get lost in the chaos of social media. A centralized, structured approach is needed to turn viral posts into real accountability. #GovernmentTransparency https://lnkd.in/grwEn-k5

Hollywood loves to depict lobbyists as power-hungry influencers pulling strings in the shadows. But the reality? Many advocate for critical issues—energy workers, healthcare, farmers, and public safety. The system is complex. They help make sense of it. #LobbyingTruth https://lnkd.in/g5-a-e35

A great discussion with Univision about the FBI, the Dept. of Education, USAID, etc. However, I am disappointed we didn’t discuss “Big Balls” and other DOGE projects - next time.?Univision Univision Los Angeles