And with that, the Catch Texas takeover is a wrap!
During our 5 days in Dallas, we spoke with 1000s of college students about their shopping preferences and habits. A few key themes emerged:
💳 DEBIT IS THE DEFAULT. College students use debit cards as a means of monitoring how much they're spending and where. Credit card users were far and few between.
🙅♀️ BUT DEBIT CARDS AREN'T REWARDING. Most debit card programs are bare bones, leaving something to be desired for students.
💰 WHEN DECIDING TO BUY SOMETHING, VALUE >>> ALL ELSE. For most of the students we spoke with, value was a key consideration in their buying decisions. Many wanted to shop more often at aspirational brands, but found price to be a limiting factor.
🔁 LOYALTY PROGRAMS AREN'T TOP OF MIND. Students cited belonging to 4 loyalty programs max -- Starbucks, Sephora, CVS, airline. Signing up for additional one-off loyalty programs felt "burdensome" and "like more effort than it's worth."
The best part of the week? Seeing students' eyes light up when learning about Catch.
✨ totally free. no fees, ever
✨ a glow-up to an existing debit card
✨ rewards on every purchase at the hottest brands
A massive thank you to all of our amazing brand partners who participated in the fun!!! Glow Recipe Summer Fridays Saie Living Proof, Inc. NEST New York Farmacy Beauty amika Kosas Sigma Beauty Skylar AFRM
Now...where should we head next?
