Ampd

Sometimes slower is better if it leads to smarter decisions. ?? At last week's #CMBSummit, panelists shared powerful insights on the importance of accurate measurement in today’s complex commerce media landscape. ? Data is only as powerful as the connections you create. Building a unified source of truth takes time, especially when navigating walled gardens, siloed teams, and budget complexities. ? Success starts with education. As Chelsey Alexander (Bayer) shared: "It's not just learning and acquiring the data, but training and educating within the organization. Our role as #connectedcommerce leaders is to create a story that each stakeholder can adapt to their own needs." ? Measure media and retail impact separately, but build them together. James NT (Reckitt) emphasized: "You need to understand the impact of your work across holistic media, and holistic retail. Both have value across your organization and can highlight nuances to the performance that may otherwise misdirect your efforts" ? Pause to define what success looks like. As Jamie Williams (Glanbia) wisely pointed out: "Otherwise, you risk creating costly 'fail-fast' strategies that overlook what’s already working." Our take? Surround yourself with trusted partners who can help connect the ‘data dots’ faster and keep you focused on delivering meaningful shopper experiences. Callout to a great moderator, Mert Damlapinar, and all of the remaining panelists, Jack Lindberg, Will Mestayer, Dillon Paul for what we found to be one of the most compelling conversations at the event. #commercemedia #incrementality #ampd

Connect with Joshua Gebhardt and the #Ampd team next week!

“Retail Media is not the only place we need to focus, we need to look at the whole customer journey” - Katie Neil, Coca-Cola At #CMBSummit, this idea resonated loud and clear. Shoppers engage beyond just retail media, and the retailers themselves. Advertisers who think outside the ‘retail media box’ see real benefits. ? A focus on data connectivity, extensibility, and modeling keeps shopper expectations aligned with business metrics ? Expanding beyond retail media networks for offsite helps to offset the rising onsite ad costs, and increased competition while offering powerful, incremental growth. ? Siloed budgets and one-track strategies won’t cut it. Winning brands put the shopper first and make decisions that reflect that advocacy from the leadership team, down to the practitioners. Are you building your strategy with the shopper in mind? Do you have the right partners to measure AND activate on this journey? Ampd can help you become truly shopper-centric. ?? Learn more at ampd.io

A couple of weeks ago, we asked LinkedIn what most hinders their ability to deliver Meta Ads traffic directly to Amazon at scale. The results reveal some telling insights about the challenges marketers face: ?? 40% cited missing data and measurement as their biggest challenge — a clear signal that proving performance and ROI remains a major barrier. ?? 27% said they prioritize first-party data more, showing how brands are still navigating how Meta Ads fit into their commerce strategy. What does this mean for brands? Meta Ads hold significant potential to drive high-intent traffic into Amazon shopping experiences, but success requires closing these gaps. At Ampd.io, we're solving this by: ? Delivering closed-loop attribution to connect Meta Ads to Amazon sales. ? Leveraging near-real-time intelligence to test various creative experiences and scale what works. ? Providing actionable insights, from real purchase data to help marketers optimize campaigns, and maximize ROI. If these challenges sound familiar, let's talk about how we can help turn Meta Ads into a powerful #commercemedia driver for your brand. ampd.io/demo

According to 4,500 consumers surveyed, do you know what percentage prefer being loyal to retail over brand for shopping experiences? Once you answer, provide a comment as to why you think this may be… We’ll follow up next week with the real answer and our POV for what this means in relation to your marketing strategies.

“No data, no dollars” -Keith Lehman, Colgate Thanks for providing one of our favorite quotes from the Commerce Media Brand Summit Keith’s POV provided a succinct yet valuable view, similar to many of the thought leaders’ sentiments we heard at #CMBSummit. What else did the conversations include? The opportunity: –Connected means thinking about what your shopper needs no matter where they are. #Offsite channels provide valuable access to high-intent audiences and could largely be ignored by many organizations for the buzzier CTV or upper funnel approaches. The good news? The ability to activate with more scale and measurement than ever before has arrived. The ask: –There is clear urgency being driven by brands of retailers and publishers for MORE data that is standardized and extensible. The leading RMNs will benefit greatly from answering this call as it is likely to further validate their prioritization by advertisers. Predicting the future: –Consolidation of networks is imminent, especially as brands become more mature in their measurement models. Longer tail networks play a part in brand-specific relationship negotiations, and niche markets, but generally will need to become a part of a broader aggregated experience to make sense for brands to support. It’s going to be interesting to see how 2025 shapes up and how fast advertisers reach a new level of #connectedcommerce maturity. What is your prediction for the year across #commercemedia?

Heading into the end of day 2 at the Commerce Media Brand Summit - there's been a ton of inspiring sessions, excellent thought leadership, and important data shared this week. We're looking forward to unpacking this in the coming weeks, so stay tuned for our pov and additional highlights. For now, be sure to say hi to this dream team of lead sponsors! #cmbsummit #ampd Joshua Gebhardt Tammi Dondiego Austin Trunnell Megan Harbold

Are you a customer-first brand, or not? Our very own Megan Harbold highlights important considerations for brands who want to avoid leaving money on the table by missing the opportunity Meta Ads provides. Read this 4min guide that will help you to understand the value that offsite can have on your Amazon strategy so you can take meaningful action today! - Capture sales, not just clicks - Higher conversion rates through a streamlined customer journey - Prevent competitive leakage - Boost ad performance with retail conversion data - Expand the retargeting pool to drive continuous growth “Your shoppers are ready to buy. Make sure they’re buying from you.” Read the full article linked below

??? New Solution Launch Alert—Ampd’s Meta Ads Solution lets you leverage this powerful #offsite channel with confidence. While the Meta Pixel is a powerful tool, it cannot receive conversion data from Amazon.com or Walmart.com. Running conversion campaigns for these retailers through Meta alone is not possible. Ampd solves this challenge by attributing real purchases to Meta Ads and proving actual return on ad spend. Now, advertisers can know which ad creatives and audiences are generating real sales, allowing them to optimize their budget effectively and avoid spending on campaigns, and ad experiences that aren’t adding revenue value. Use Ampd’s newly launched expanded capabilities to measure the incremental retail impact of Meta Ads with - automated deep linking, - unique closed-loop attribution, and - real-time actionable insights. ?? Brands that embrace Ampd don’t just advertise on Meta—they monetize it. ?? Turn your social audiences into incremental retail shoppers today. https://www.ampd.io/demo

Have you noticed the shopper’s dilemma? 2/3rds of consumers view Social Media as a part of the shopping experience, however marketers continue to shoehorn Meta into a 1p data harvesting engine. On March 10 at the Commerce Media Brand Summit, join Joshua Gebhardt, our CEO and cofounder to unlock this shopper demand via more harmonious strategies and technology. Still need to sign up? https://bit.ly/4ePvaEu #CMBSummit