Amp

It feels good to do good. We had the honor of helping Chicago philanthropic institution Lawrence Hall find their voice, look, and brand architecture so they could continue their mission of providing therapeutic services to trauma-affected communities more effectively. An invitation to their annual fall fundraising fete and a look into all of the crucial work they do was the ultimate thank you!

There are 5 types of tagline in this world of advertising of ours. Do you agree? See what Director of Strategy Jennifer Herbert has to say from a strategic perspective, and how it relates to our perfect-fit brand work for Popilush LLC.

You don’t have to go all the way to Alaska to create award-winning work. But if you’re the type of adrenaline lover who needs to see the masterful capabilities of BFGoodrich new KO3 all-terrain tires firsthand, it can’t hurt. Thank you Ad Age for including us in your round-up of Best Experiential Marketing of 2024.

“A culture and process that is second-to-none in Agencyland.” Kind words about us from our friend Lane Paxton at PFU America, Inc., but it’s the sort of sentiment we’re proud to hear so often from so many of our clients. Want to feel that way about your marketing agency? Reach out.

Are you ready for a wild in-person shoe collab experience at New York Fashion Week, kids? We can’t hear you… ?? To celebrate HEYDUDE’s collab with Paramount+’s SpongeBob Squarepants, our creative and experiential teams brought influencers, OOH creative, giant SpongeBob-themed spaces, and other nautical nonsense together on the streets of NYC. Check out the BTS ??

To be better informed.” In a world of increasing access to exponential amounts of data, Chief Client Officer Lisa Hurst cuts to the core of how Amp supplements client growth by identifying the right data to inform strategic decisions. Watch the full 5-minute interview with Shashank Kapoor.

Our work for Incredible Beast Omnimedia, Inc. is a finalist in the Shorty Awards for Impact for Pro Bono Campaign and Environment & Sustainability! ? We were developed a campaign for Incredible Beast aimed at spreading awareness about regenerative farming and encouraging US citizens to tell their congresspersons to support a strong farm bill. Using actor, comedian, and woodworker Nick Offerman, we brought this campaign to life and made soil look sexy. We launched a 60-second video across social media platforms and pitched to various media outlets. ? ?You can vote for our work through October 30???

SVP of Strategy & Cultural Insights Liz Aviles and VP of Strategic Planning & Shopper Insights Gerardo Orta draw from their lived experiences, key research, and learnings from Amp’s success stories to push for more thoughtful marketing that connects with Hispanic Americans on more than a one-dimensional level. What are you doing to speak to the needs and wants of the fastest-growing minority group in the US this Hispanic Heritage Month?

Get to know our new Ampers! We’re looking forward to how they will fuel our bold moves, big ideas, and next-level work.

“De-influencing” is a growing movement of skepticism toward branded content, in favor of more authentic experiences. So, how can brands adjust their strategies? Amp’s Group Director of PR & Influencer, Lisa Tristano Martin, offers valuable insights in Net Influencer about how brands can build better relationships with influencers in order to meet audience expectations.