Amp

We took home Best in Show at the 2024 Davey Awards for our web redesign of Maruchan, inc., plus Gold & Silver for our web redesign of Boston University. As the Davey Awards say: David won against Goliath with a big idea and a little rock. We won our Daveys with big ideas and a lot of rock stars coming together to create award-winning work.

Amp and Southwest Airlines teamed up for an experiential activation that took flight at EAA AirVenture this summer! For the second consecutive year, we partnered with our longtime client Southwest Airlines to build the ultimate experience for air show and aviation-interested fans. We launched a space focused on first officer recruitment, Southwest’s Destination 225° Pilot Pathways Program, hands-on Aircraft Maintenance demos, and air travel-themed family activities. Daily presentations highlighted what sets Southwest apart from other airlines as an employer, and our attendance saw a 15% increase from 2023! Over 686,000 individuals experienced EAA AirVenture in Oshkosh, Wis., and together, we hosted more than 13,000 guests in the Southwest Airlines activation space.

If you’re like us, you’ll take all the creator marketing strategy insights you can get—especially when they’re coming from leaders in the field like those at this year’s CreatorIQ. Along with great networking opportunities and collaborative workshops, some of our favorite takeaways included: ?? Find creators who are excited about the same things as you—long term relationships benefit from investment that doesn’t feel transactional. ?? Creators are their own platform—they build community through authenticity, nurture those communities through their journeys, and rely on trust and relatability. ?? Lastly, be aware of fatiguing audiences with overly brand-forward content—we don’t need creators to tell us about a product; we need personal and unique perspectives that resonate with audiences.

It feels good to do good. We had the honor of helping Chicago philanthropic institution Lawrence Hall find their voice, look, and brand architecture so they could continue their mission of providing therapeutic services to trauma-affected communities more effectively. An invitation to their annual fall fundraising fete and a look into all of the crucial work they do was the ultimate thank you!

There are 5 types of tagline in this world of advertising of ours. Do you agree? See what Director of Strategy Jennifer Herbert has to say from a strategic perspective, and how it relates to our perfect-fit brand work for Popilush LLC.

You don’t have to go all the way to Alaska to create award-winning work. But if you’re the type of adrenaline lover who needs to see the masterful capabilities of BFGoodrich new KO3 all-terrain tires firsthand, it can’t hurt. Thank you Ad Age for including us in your round-up of Best Experiential Marketing of 2024.

“A culture and process that is second-to-none in Agencyland.” Kind words about us from our friend Lane Paxton at PFU America, Inc., but it’s the sort of sentiment we’re proud to hear so often from so many of our clients. Want to feel that way about your marketing agency? Reach out.

Are you ready for a wild in-person shoe collab experience at New York Fashion Week, kids? We can’t hear you… ?? To celebrate HEYDUDE’s collab with Paramount+’s SpongeBob Squarepants, our creative and experiential teams brought influencers, OOH creative, giant SpongeBob-themed spaces, and other nautical nonsense together on the streets of NYC. Check out the BTS ??

To be better informed.” In a world of increasing access to exponential amounts of data, Chief Client Officer Lisa Hurst cuts to the core of how Amp supplements client growth by identifying the right data to inform strategic decisions. Watch the full 5-minute interview with Shashank Kapoor.

Our work for Incredible Beast Omnimedia, Inc. is a finalist in the Shorty Awards for Impact for Pro Bono Campaign and Environment & Sustainability! ? We were developed a campaign for Incredible Beast aimed at spreading awareness about regenerative farming and encouraging US citizens to tell their congresspersons to support a strong farm bill. Using actor, comedian, and woodworker Nick Offerman, we brought this campaign to life and made soil look sexy. We launched a 60-second video across social media platforms and pitched to various media outlets. ? ?You can vote for our work through October 30???