AMIPI INC.

Lab-Grown Diamonds vs. Natural Diamonds: Lessons from Other Industries The rise of lab-grown diamonds (LGDs) is not the first time a disruptive innovation has challenged an established industry. Looking at synthetic fabrics vs. natural fibers and electric vehicles vs. traditional cars, we see patterns that can help predict the future of the diamond market. 1?? Synthetic Fabrics vs. Natural Fibers When polyester and nylon emerged, they offered affordability, durability, and easy mass production—posing a major challenge to cotton and wool. Over time, natural fibers adapted by emphasizing luxury, sustainability, and comfort, leading to a resurgence in high-end and eco-conscious markets. While synthetics dominate fast fashion, natural fibers maintain a stronghold in premium and heritage segments. 2?? Electric Vehicles (EVs) vs. Traditional Combustion Engines EVs disrupted the auto industry with sustainability and innovation, forcing legacy automakers to shift strategies. But even as EVs grow, gas-powered cars are evolving rather than disappearing, with hybrid models and efficiency improvements ensuring their relevance. The two markets now coexist, offering consumers different choices based on performance, infrastructure, and values. ?? What This Means for Diamonds Like synthetic fabrics and EVs, Labgrown diamonds appeal to cost-conscious and sustainability-focused consumers, but natural diamonds hold emotional, historical, and luxury value, qualities that are hard to replicate. History suggests coexistence rather than replacement, with Labgrown Diamonds carving their niche while Natural Diamonds continue to symbolize rarity and tradition. Do you see similar patterns unfolding in the diamond industry? Let’s discuss! Image created using OpenAI #labgrowndiamonds #naturaldiamonds Natural Diamond Council GIA (Gemological Institute of America) IGI - International Gemological Institute India Signet Jewelers Alrosa Company Limited Amish Mehta AMIPI INC.

Reflections from 2024: Lessons That Shaped the Diamond Industry As we look back on 2024, it’s clear that the diamond industry is transforming faster than ever. This year has been one of embracing change, rethinking tradition, and finding innovative ways to connect with customers. Here are three key takeaways that stood out at AMIPI INC. :- 1. The Rise of Lab-Grown Diamonds: 2024 cemented lab-grown diamonds as more than just a trend—they are now a core part of the diamond conversation. Customers increasingly value transparency, sustainability, and affordability, and lab-grown diamonds delivered on all fronts. The challenge for us is no longer about “competing” with natural diamonds but about positioning both as unique offerings, each with its own story to tell. https://lnkd.in/dWwH-FZp Statista 2. Technology is Transforming the Jewelry Experience: From AI-driven design tools to virtual try-ons, technology redefined how customers interact with diamond jewelry. Smart algorithms enabled hyper-personalized recommendations, while augmented reality brought the showroom into customers’ homes. These innovations bridged the gap between online convenience and the tactile, emotional connection of in-person shopping. https://lnkd.in/dZCtBXzx Vogue Business 3. Marketing is About Storytelling, Not Selling: 2024 taught us that customers don’t just buy diamonds—they invest in the stories behind them. Successful brands moved away from traditional advertising and embraced campaigns rooted in authenticity, diversity, and shared values. Whether it was championing sustainability or celebrating love in all its forms, storytelling became the most powerful tool for engagement. https://lnkd.in/dWv5MR6P As we step into 2025, these lessons remind us that innovation, empathy, and adaptability will continue to drive our industry forward. What changes did you notice this year? Share your thoughts—I would love to hear them!

Something that’s been on my mind lately —> In the world of diamonds, where every facet represents precision and dedication, one might think success is driven solely by individual achievement. However, I recently witnessed a gesture that reminds us of the enduring power of community and collaboration. ?? My son, Adit Mehta, just completed a training program offered by Jewelex Group a leading diamond company. What’s remarkable is that Jewelex opens this program not just to its own, but also to children of peers in the industry. This initiative is a beautiful example of paying it forward—a true embodiment of generosity and the belief that the growth of one contributes to the growth of all. As someone who co-leads a family business in this industry, this gesture resonates deeply. Jewelex’s willingness to invest in the next generation, regardless of affiliations, demonstrates that collaboration and community transcend boundaries. It’s a reminder that in business, our legacy is built not only on our successes but also on how we uplift others. This experience has inspired me to reflect on how we, too, can contribute meaningfully beyond the confines of our organization. I hope to emulate this spirit of giving back—offering resources, knowledge, and opportunities that pave the way for collective progress. To the Jewelex team: thank you for this powerful example. You’ve shown that the true brilliance of diamonds lies not just in their sparkle, but in the values they reflect—integrity, generosity, and collaboration. In a world that often celebrates individual accomplishments, may we never forget the power of kindness and shared growth. After all, isn’t that what leaves a lasting legacy? Nilesh Kothari Bobby Kothari Atul Kothari Sahil Kothari Viral Kothari Ameesh Mehta

The jewelry industry has long been dominated by family businesses, many of which have thrived through generations despite market fluctuations. It’s no surprise that during turbulent times, family-owned jewelry businesses often rely on their strong, adaptable foundations to weather the storm. My son Adit Mehta chose to come into the family business during a time of turbulence in the diamond jewelry industry. We wonder Why offer him a platform now, when challenges are mounting? I believe that true growth often stems from uncertainty. Change is inevitable in any industry, but it’s how we approach it that defines us. By embracing this time of disruption, we are inviting innovation, new perspectives, and resilience. The future is shaped by those who are willing to see opportunity in adversity, and we’re excited for him to take on that challenge. However, joining the business comes with its own set of expectations. We’ve made it clear that this isn’t a handout—it’s a path he must carve for himself. Starting at the bottom, he will need to prove his capabilities, earn his place, and navigate the complexities of our trade through hard work and perseverance. There are no shortcuts here ; success is built through experience, not inheritance. He understands that every step forward must be earned, not given. As we embark on this journey together, we’re also mindful of the delicate balance between family and business. But we’ve committed to setting boundaries, ensuring that our family connection remains strong, while maintaining a healthy, professional working dynamic. It’s a balance we will continue to navigate, knowing that preserving both our personal and professional relationships is essential to our long-term success. wish us luck ?? How do you think families can best balance the complexities of working together while keeping personal bonds intact? AMIPI INC. #familybusiness #diamondjewelry #motherson