American Press Institute

? Time is winding down to get applications in for the #API Influencers Learning Cohort for 2025! The deadline to apply is 8 p.m. EDT on Monday, March 31. Up to 12 U.S. local and community-based media organizations will: - Experiment with how they collaborate with influencers around their local reporting, e.g. content guides, Instagram or TikTok storytelling, or live events - Join cohort learning calls to exchange ideas, solve problems with peers and provide insights to API for developing additional community engagement and influencer resources and programming for 2025 https://hubs.ly/Q03dWd-Z0 #Influencers #LocalJournalism #API

What's a product-thinking mindset and how can your news organization benefit from it? Product-thinking organizations root their journalism in their audiences’ and communities’ needs, and: ? Are data-driven; ? Use a variety of platforms and create journalism specific to those platforms; ? Have a culture of experimentation and an ability to learn from failure along the way to success. Learn more from API's Digital Transformation Guide about how real organizations used these approaches to succeed: https://hubs.ly/Q03dLqzh0 #API #TableStakes #DigitalTransformationGuide

?? Announcing API's Influencers Learning Cohort 2025!! All U.S. local and community-based media are invited to apply and could be eligible to receive $3,000 to collaborate with local influencers or trusted messengers. Up to 12 U.S. local and community-based media organizations will receive support to: - Experiment with how they collaborate with influencers around their local reporting, creating guides, telling stories on social media and for live events - Join cohort learning calls to exchange ideas, solve problems with peers and provide insights to API for developing additional community engagement and influencer resources and programming for 2025 https://hubs.ly/Q03dvdlM0 #API #InfluencerCohort #LocalJournalism

?? Attention Table Stakes alumni! ?? Join us for a discussion with Kenny Katzgrau – publisher of Red Bank Green and creator of Broadstreet – about how news organizations can better align advertising to benefit the bottom line. This event is exclusively for Table Stakes alumni. We'll discuss: ?What sales and business development teams need their editorial counterparts to know and vice versa. ?Organizational processes required to better align revenue and editorial teams. ?Strategies for successful sales and revenue teams for success while maintaining quality and integrity of the editorial products. https://hubs.ly/Q03dnMBp0 #API #TableStakes #NewsRevenue

?? The American Press Institute is excited to announce our Influencers Learning Cohort 2025. U.S. local and community-based media are invited to apply and could be eligible to receive $3,000 to establish connections and collaborate with local influencers or trusted messengers. In the 2025 cohort, API will support and enable up to 12 U.S. local and community-based media organizations to: - Experiment with how they collaborate with influencers around their local reporting, e.g. content guides, Instagram or TikTok storytelling, or live events - Join cohort learning calls to exchange ideas, solve problems with peers and provide insights to API for developing additional community engagement and influencer resources and programming for 2025 https://hubs.ly/Q03dbpXp0 #API #InfluencerCohort #LocalJournalism

Our friends at More in Common have released a groundbreaking study about the desire of Americans to connect across political difference. The report, “The Connection Opportunity: Insights for Bringing Americans Together Across Difference,” finds that 7 in 10 Americans feel a sense of responsibility to connect with people whose backgrounds and viewpoints are different from their own. The challenge? Few opportunities to make those connections and the sense that it won't be a positive experience. But the health of our communities and democracy depend on us to bridge that gap. ?? Read the full report: https://hubs.ly/Q03cWL8z0 #TheConnectionOpportunity #SocialConnection #BridgingDivides #MoreInCommon

For the 20th observance of #SunshineWeek, #API is joining organizations across the U.S. to champion access to #PublicRecords. #OpenGovernment is our right to know! https://hubs.ly/Q03cLJHq0

The Freedom of Information Act has been a cornerstone of government transparency and information access for journalists and the public for nearly 60 years. As part of #SunshineWeek our partners at the News/Media Alliance have put together a useful infographic looking at what the state of the #FOIA is today, in 2025. ?? https://hubs.ly/Q03cwyj_0 #API #LocalJournalism #SunshineWeek

Newsrooms need to assess influencers based on a combination of audience alignment, content style and engagement quality to ensure that their partnerships truly align with journalistic goals and resonate with the community. Three key elements can inform whether you'll have a successful relationship with an influencer: - Assess audience alignment: are their follower demographics (age, gender, location, and income levels), psychographics (interests and behaviors) and location aligned with your news organization? - Content style: does the influencer's style and values align? This includes tone and messaging (do they use humor, serious commentary, or a more casual approach?), ethical alignment (do their values align with your newsroom’s journalistic integrity) and reputation (do they encourage respectful, thoughtful conversations, or are they known for engaging in drama or controversy?) - Engagement: what is the influencer's engagement rate and shares from the people that follow them? https://lnkd.in/eyutGKwP #API #InfluencerStrategy #LocalJournalism #NewsInfluencers

??Here’s an idea to steal and adapt: Build a reader rewards incentive to engage subscribers. These approaches might help your news organization thread the balance between subscriber engagement, retention and rewards, check it out ???? - Ask questions to guide your sustainability strategy - Streamline the billing process - Try a ‘buddy onboarding’ approach - Find ways to reward subscribers - And more! Get all the details on this solid collection of strategies https://hubs.ly/Q03bYG_J0 #API #BetterNews #SubscriberEngagement #JournalismMatters #ReaderRewards #NewsSustainability