American Press Institute

How can influencers ????♂? help deliver your stories to new audiences? API and Knight Election Hub cohort on influencer collaborations recently concluded four months of study and experimentation with six different news organizations. Some key points emerged about why you might choose to collaborate with influencers, including: 1. Highlight your newsroom and your journalists 2. Simplify local processes and provide clear guides 3. Inspire action and show impact 4. Share experiences and build connection Discover 22(!) great takeaways that you can use in your newsroom ???? https://hubs.ly/Q03bPcmW0

?? Attention Table Stakes alumni! ?? Join us for a discussion with Kenny Katzgrau – publisher of Red Bank Green and creator of Broadstreet – about how news organizations can better align advertising to benefit the bottom line. This event is exclusively for Table Stakes alumni. We'll discuss: ?What sales and business development teams need their editorial counterparts to know and vice versa. ?Organizational processes required to better align revenue and editorial teams. ?Strategies for successful sales and revenue teams for success while maintaining quality and integrity of the editorial products. https://hubs.ly/Q03byzQM0 #API #TableStakes #NewsRevenue

Standing by your news organization's ethics are paramount, now more than ever, but influencers can help get your message FAR BEYOND your normal footprint, giving access to underserved communities who can benefit from your reporting. Still, what if teaming up with an influencer makes people question your news organization's methods? For that reason it's imperative that you ask hard questions of yourself and your potential influencer ahead of time so that you can feel confident that your partnership will be a positive for your organization. ? Does the influencer or messenger align with your organization’s values, goals and purpose? ? What questions might arise about your newsroom’s fairness or perspective if connected with this person? What assumptions might people make? ? If content from this collaboration is shared through a specific lens or perspective, are you comfortable with it being separate from but complementary to your own work? Will your audience be? Find more tips and real world examples highlighting how you can navigate the ethics of working with influencers ?? https://hubs.ly/Q03bhBx20

?? Have you heard?? We're hiring! If you're an experienced journalist, educator and thought leader who is comfortable with collaboration as well as working with data, all while remaining intellectually curious and open-minded, you may be who we're looking for! Some examples of work for this director-level position include but aren't limited to: - Facilitating the API Influencer Learning Cohort - Supporting API Local News Summits - Grant collaboration, writing, reporting and feedback ??? Check here for more details and to apply: https://hubs.ly/Q039Wzx40 #API #JournalismJobs #LocalJournalism

We're proud to announce our latest addition to our Guide for Influencer Collaborations, a piece by Ariel Zirulnick to help your demystify influencer strategy and set your news organization on the right path. #API #InfluencerCollaboration #LocalJournalism

How do you stay afloat in the turbulent waters of funding and revenue with your news organization? Finding consistent sources of revenue is a challenge but our Digital Transformation guide has great ideas and real life examples about how other orgs have survived - and thrived - through diversification. Find more about: - developing strategies based on the audience funnel - moving from ad-supported journalism to subscriber- or member-supported journalism - seeking philanthropic funding https://hubs.ly/Q039xrxm0 #API #TableStakes #DigitalTransformationGuide

Prioritizing collaboration and regular communication during major news events is a key takeaway from Six Rivers Media in Northeast Tennessee and Southwest Virginia following Hurricane Helene. As the days became weeks they developed plans to make coverage of the recovery a focal point across several newsrooms. They learned that quick iteration is essential as well as being willing to pivot from what's not currently working in order to serve your community. More of the lessons learned during and after Hurricane Helene ?? https://hubs.ly/Q039kbkY0 #BetterNews #API #LocalJournalism

Many newsrooms are hesitant to work with influencers. Three key points to focus on and how you can gain the confidence of your newsroom: - Identify what you’re trying to accomplish and what you need to learn - Decide who you need to hear from - Share what you’ve learned from these conversations and research, with a clear overview of what you want to do and why For a helpful worksheet and examples of how other news organizations built trust around the process: https://hubs.ly/Q038_9ym0 #API #InfluencerCollaboration #LocalJournalism

Here’s an idea to steal and adapt: Sales teams can plan content and pitches along a “communication strategy curve” to help the audience understand your work’s value. News revenue leader Richard E. Brown shared his framework for communication during a virtual Q&A session for Table Stakes alumni in February 2025: Remembering these takeaways for speaking with your audience will help you craft your messaging to them: - 70% is emotional: How a house looks and feels, whether it can be “home” to your family - 20% is rational: Location and costs related to owning the house - 10% is justifiable: Testimonials, reviews and other knowledge factored in https://hubs.ly/Q038Rvlq0 #API #RevenueMatters #LocalJournalism #BetterNews

Are you considering partnering with an influencer? For leaders of news organizations this can be an intimidating question, and for good reason, you have a brand and legacy to protect! But the benefits are compelling - increasing your exposure to new audiences and elevating the great work you do. Think on this - creating a contract starts a conversation with your influencer-collaborator about expectations and lets them know boundaries that you're uncomfortable crossing. It also helps to define simple things that may get overlooked - deadline expectations, prior review of scripts, control of the content created and more. Check out our boilerplate that API worked on with a small team of lawyers and tested in several newsrooms. ?? https://hubs.ly/Q038Cb5n0 #API #InfluencerCollaboration #JournalismMatters #LocalJournalism