American Marketing Association

New research from TeenVoice reveals teens prefer authentic cultural connections over social media tricks—and they can spot the difference in seconds. Read the full whitepaper here: https://lnkd.in/eP2T6y2z #Ad #Trends #SocialMediaTrends #AudienceInsights

With 75% of Americans saying cost will impact their shopping this season, it’s crucial for brands to tailor their approach. For younger shoppers, craft engaging social media campaigns, while for older generations, focus on immersive in-store experiences. Read more from Ad Age ?? https://bit.ly/3V82f6Q #HolidayMarketing #TargetingShoppers #MarketingStrategy #RetailTrends

Incoming Journal of Marketing Editor in Chief Jan-Benedict Steenkamp is thrilled to announce four coeditors who will begin next year: Marc Fischer, Kelly Haws, Maura L. Scott, and Rebecca Slotegraaf ?????? Learn more about these incredible marketing scholars here: https://lnkd.in/grYtXYYx #MarketingAcad #academicjournals #marketingresearch #marketingscholarship #academia #peerreview

Bluesky, originally launched as a Twitter project and backed by former Twitter employees, has grown from 9 million users in September to 20 million today. While that’s significant, it’s still far from Threads’ 275 million active users. However, neither app is even close to the 570 million monthly active users that X (formerly Twitter) reported in July. Read more from Social Media Today, LLC ?? https://bit.ly/3OnQzcb So, what do you think—should Threads be concerned, or is Bluesky still too far behind to be a real threat? Would love to hear your thoughts! ?? #SocialMedia #Marketing #Bluesky #Threads #SocialTrends #DigitalMarketing

New research from the AMA Journal of Marketing reveals key insights into how owned social media impacts both engagement and sales. Based on a meta-analysis of 86 studies across 31 industries, 14 platforms, and 17 countries, we found that owned social media has a stronger effect on sales than engagement – contrary to popular belief. Key takeaways: ?? Emotional content drives engagement (think funny or heartfelt posts). Informational content (product benefits, details) drives sales. ?? Building small brand communities can be more effective than large, broad audiences. ?? Social networks like Facebook & Instagram are more effective for engagement than microblogs like Twitter. ?? Advertising on platforms may reduce the effectiveness of owned social content on engagement. ?? Tailor your strategy to geographical differences: mobile penetration and cultural factors like power distance can amplify the impact on sales. For CMOs and social media managers, the message is clear: adapt your content and strategy based on your goals – emotional content for engagement, informational content for sales. #MarketingStrategy #SocialMedia #SalesGrowth #BrandEngagement #MarketingResearch

Whether you’re a social media manager writing captions or a content manager writing articles and website copy, learning how to humanize AI content is critical to future-proofing your content strategy. Here are 7 tips on how to do it well from HubSpot: 1. Add personal stories and insights. 2. Incorporate original, visual examples. 3. Edit into the first person. 4. Shift to an active voice. 5. Fact check everything. 6. Get more specific with your prompts. 7. Use an AI humanizing tool. Read the full article here ?? https://lnkd.in/geTwfeAq #AI #ContentMarketing

Boost your holiday marketing with Keap's 9 powerful AI prompts for quick, high-converting campaigns—plus insights into the top CRM for small businesses ?? https://bit.ly/3ZgRUYA #Ad #AI #AIPrompts

Just like a perfect feast, a successful marketing plan is all about balance—strong strategy, fresh ideas, and the right ingredients to bring it all together. What’s on your marketing menu this season? ??? #Thanksgiving #MarketingStrategy

Dive into the transformative power of synthetic data with Yabble?’s guide, Synthetic Data in the Real World of Research. Take a look at how synthetic data is different, how it’s being validated, and how it is and should be used as a strategic tool designed to bridge significant gaps in the traditional research process ?? https://bit.ly/4fZAMw0 #Ad #Data #Research

Using edutainment on social media platforms is a powerful way to connect with audiences and deliver meaningful information. By seamlessly blending education and entertainment, you can build your community while highlighting your product and services, ultimately creating increased revenue. The most engaging content types on LinkedIn include text posts, static images, short-form video and user-generated content. Read more from Sprout Social, Inc.: https://lnkd.in/eR42FRhA