American Marketing Association

The AMA Foundation is thrilled to announce John Lynch as the 2025 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award recipient! ?? The AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award recognizes marketing educators who have made exceptional contributions to the field over time. Join us in celebrating his remarkable impact on marketing education!?? John will be honored at the?2025 AMA Winter Academic conference?in Phoenix, AZ. Read more about John & this award here: https://lnkd.in/eDnHfPA4 University of Colorado Boulder University of Colorado Boulder - Leeds School of Business #AMAAwards #MarketingAwards

Some experts say modern circumstances may have rewired people's perception of time and the function nostalgia serves in their lives. As brands rush to serve our newly hyper-nostalgic minds, nostalgia marketing may be entering a new phase: "nowstalgia". While the 2-3 decade cycle is still at work in bringing nostalgic products to shelves, this window may be narrowing. PepsiCo's logo, introduced in March 2023, harkens back to the company's 90s design (see photo below). Read the full BBC article here ?? https://bbc.in/3RywO2N #nostalgiamarketing

44% of the marketers in our survey say multimedia emails get the highest engagement according to a recent HubSpot survey. In a close second, 39% of marketers say they get the most engagement through basic email formats that highlight a list of links, articles, or pages to click on with light imagery. #emailmarketing

If you’re passionate about your work, you might not be charging enough. An AMA Journal of Marketing study reveals that buyers view seller enjoyment as a signal of higher quality, boosting their willingness to pay. Yet, many sellers in peer-to-peer marketplaces like Etsy, Fiverr, and Upwork charge less for work they enjoy. Takeaway: Highlight your passion—it could increase sales and justify higher prices! ?? Read the full study here ?? https://lnkd.in/gtKcBAJ3 Study authors: Anna Paley, Rob Smith, Jake Teeny, and Daniel Zane Northwestern University - Kellogg School of Management #ConsumerInsights #Etsy #Fiverr #Upwork

Are plastic bag bans backfiring? A new Journal of Marketing Research study featured in The Hill found that when two Texas cities implemented such policies, sales of plastic bags actually increased ?? ?? Details: ? In Austin and Dallas, long-term bans initially reduced free bag usage but eventually spurred increases in the purchase of other types of plastic bags (e.g., trash bags). ? Even after bans were repealed, plastic bag sales remained higher than pre-policy levels in Austin. ? A similar trend was observed in California, where bag fees nudged shoppers to grab free produce bags instead. ?? Takeaways: ? Environmental policies can create negative spillover effects, shifting behavior in unexpected ways. These effects extend beyond plastics: similar outcomes have occurred with taxes on sugary drinks and energy efficiency incentives. ? The challenge for policymakers is to design initiatives that encourage long-term shifts in behavior that align with sustainable goals. The full JMR study by Puranam, Dinesh, Sungjin Kim, Jihoon Hong, and Hai Che is available here: https://lnkd.in/g9Yr4UPy #plasticbans #plasticbags #plastic #environment #publicpolicy #marketingresearch

Congratulations to the winners of the 2024 Fall AMA Collegiate Outbound Sales Competition! ?? These exceptional students demonstrated outstanding skills and determination in this rigorous competition, showcasing the talents that will shape the future of sales. Learn more about AMA Collegiate Competitions here ?? https://lnkd.in/e8A2jEdW A special thank you to our competition sponsor, Insight Global! Gauri Manjunath, Jeremy Sanders, Taylor Wojcinski, Abby Hodnik, Noah Bulgrin, Christian Johnson, Abby Zimmerman, Alex Malcic, Margot Yelle, Lauryn Seidel #AMACollegiate #InsightGlobal #AMACommunity #FutureLeaders #MarketingCompetition #OutboundSales #AMAICC

Understanding the differences between inbound and outbound marketing is key to developing an effective marketing plan. Each has its own methods and goals. Success often comes from combining the strengths of both approaches and adapting to changes in the market and consumer preferences. #InboundMarketing #OutBoundMarketing #MarketingStrategy

Launch your small business holiday success story with the tools you need to engage customers and make sales. Get the insights and capabilities for optimizing seasonal campaigns and fueling holiday purchases with TikTok Ads Manager.? https://lnkd.in/edWX_h2R TikTok for Business #Sponsored

New Episode Alert! ?? In this exclusive CMO Mashup episode, we bring together top marketing leaders from across industries to dive into the strategic and human sides of marketing. ?? Listen now for a powerful discussion with industry experts on building resilient brands, nurturing creativity, forging authentic connections with customers: https://lnkd.in/ehsigyjQ ?? Guests Include: Dan Csont (Corpay) Radhika Duggal (Major League Soccer) Alex Morrison (Pearpop) Leah Chandler, CDME (Discover Puerto Rico) Clemence Sop (InterSystems) Krenda Frushour (Blistex Inc.) Erin Levzow (Batch & Box) Robert Rose (The Content Advisory (TCA) ? A special thank you to Folger Cashion and T.J. Anderson for their incredible hard work and dedication in bringing this project to life! #MarketingAndPodcast #MarketingLeaders #AMA

Copywriting vs. Content Writing ?? What’s the difference, and how does each fit into your marketing strategy? Semrush breaks down the key distinctions and strengths of each approach. Check out the full analysis, and let us know—how do you approach copy and content in your own work? More here: https://bit.ly/3siiC5E #Copywriting #Content #ContentMarketing