American Marketing Association

Launch your small business holiday success story with the tools you need to engage customers and make sales. Get the insights and capabilities for optimizing seasonal campaigns and fueling holiday purchases with TikTok Ads Manager.? https://lnkd.in/edWX_h2R TikTok for Business #Sponsored

New Episode Alert! ?? In this exclusive CMO Mashup episode, we bring together top marketing leaders from across industries to dive into the strategic and human sides of marketing. ?? Listen now for a powerful discussion with industry experts on building resilient brands, nurturing creativity, forging authentic connections with customers: https://lnkd.in/ehsigyjQ ?? Guests Include: Dan Csont (Corpay) Radhika Duggal (Major League Soccer) Alex Morrison (Pearpop) Leah Chandler, CDME (Discover Puerto Rico) Clemence Sop (InterSystems) Krenda Frushour (Blistex Inc.) Erin Levzow (Batch & Box) Robert Rose (The Content Advisory (TCA) ? A special thank you to Folger Cashion and T.J. Anderson for their incredible hard work and dedication in bringing this project to life! #MarketingAndPodcast #MarketingLeaders #AMA

Copywriting vs. Content Writing ?? What’s the difference, and how does each fit into your marketing strategy? Semrush breaks down the key distinctions and strengths of each approach. Check out the full analysis, and let us know—how do you approach copy and content in your own work? More here: https://bit.ly/3siiC5E #Copywriting #Content #ContentMarketing

One way brands are addressing #underrepresentation is to expand product lines to be more inclusive. Unfortunately, underrepresented consumers—the very people these efforts aim to serve—aren’t always responding positively. Why? A new Journal of Marketing study reveals that "product fit skepticism" is a key factor. For consumers who often feel overlooked, there’s lingering doubt about whether these "inclusive" products truly cater to their needs—or whether they're just a surface-level marketing tactic. ?? Key Findings: ? Represented consumers (those who feel their needs are already met) tend to view inclusivity initiatives more favorably. ? Underrepresented consumers remain cautious, showing lower engagement and brand attitudes for inclusivity-based innovations. ? These responses aren't about negativity toward innovation—they stem from deeper, unmet needs and past experiences of being overlooked. ?? What Can Brands Do? 1. Demonstrate Respect: Show that inclusivity isn't just a buzzword—actively involve underrepresented communities in product development and marketing. 2. Go Beyond One-Off Campaigns: Authentic inclusivity should be woven into your brand's DNA. 3. Customization and Representation: Offer solutions such as customizable products and highlight diverse voices, not just in ads but throughout the product line's development. ? For example: Fenty Beauty’s "Beauty for All" campaign didn’t just expand shades—it engaged diverse scientists, spokespeople, and audiences throughout development and promotion to truly understand and serve customers' needs. ??Takeaway: #Inclusivity is more than launching a new product—it’s about fostering trust, demonstrating care, and proving that representation is a priority, not an afterthought. Read the Scholarly Insight here for more details: https://lnkd.in/gUXRh3t3 Study authors: Jennifer D'Angelo, Lea Dunn, and Francesca Valsesia #DEI #diversity #inclusion #representation #marketingresearch #marketing #innovation #newproducts

? Reminder: Submission Deadline Extended! ? You have until November 21, 2024, to submit your papers for the 2025 AMA Marketing and Public Policy Conference! This year's theme focuses on how marketing can help build resilience in the face of global challenges like socio-political polarization, extreme weather, and cyber threats. Don’t miss out—submit your research and join us in Washington, DC, June 20-22, 2025, to collaborate on impactful policy solutions! ?? https://bit.ly/3YwWHDC #AMAMPP #MarketingInnovation #CallForPapers #Research

Ready to level up your social media marketing? ? Join our FREE virtual conference on December 5 for expert insights on influencer marketing, content strategies, and digital engagement. Register here ?? https://bit.ly/4fypkI5 #SocialMediaMarketing #InfluencerMarketing #ContentCreation #DigitalEngagement #MarketingTips #FreeEvent

“Vanity metrics may make you feel good, but they don’t offer clear guidance for what to do next.” - Eric Reis The idea of vanity metrics got the Marketoonist (Tom Fishburne) thinking about each of the seven deadly sins and how they might apply in this increasingly data-driven world. "Data is never just about the data — it’s how we use and make sense of the data. How we interpret the data is subject to the same human biases and foibles that drive everything else we do."

Strategic content planning is the key to creating campaigns that resonate, streamline collaboration, and deliver results. Whether you're refining your current approach or starting fresh, this 2-hour training will equip you with the tools and techniques to build comprehensive content plans aligned with business goals—and even explore how to integrate AI into your process! ?? When: December 11, 2024 | 10:00 a.m.–12:00 p.m. CT ?? Where: Virtual ?? Led by Andi Robinson: A 20-year marketing veteran, Andi brings expertise in content strategy, operations and campaign development. Don’t miss this opportunity to master the art of strategic content planning and drive marketing success. Reserve your spot today! #AMATraining #ContentPlanning #MarketingStrategy #ContentMarketing

Ready to build messages that truly resonate? Join HawkPartners for "Beyond Breakthrough: Building Messages That Resonate" and learn how to craft compelling stories that connect authentically and drive action. What you’ll gain: ?? Key traits of resonant messaging ?? Insights on consumer connections ?? Actionable strategies for your brand Sign up for free: https://bit.ly/4hSUL1i #Ad #Webinar #Branding #Messaging

Increase website traffic and exceed conversion goals with the step-by-step small business playbook for driving website sales with TikTok. Download the Small Business Playbook to Drive Website Sales from TikTok for Business ?? https://bit.ly/3Ck1W2k #Ad #SmallBusiness #Marketing #TikTok