Amendola Communications

As another remarkable year at Amendola Communications comes to a close, we want to take a moment to reflect on the milestones that defined 2024. This past year, we not only celebrated 21 years in the industry—a testament to the passion, dedication, and expertise of our incredible team—but also embarked on an exciting new chapter by joining Supreme Group. Together, the A-Team delivered impactful results and supported leading healthcare, health IT, and life sciences organizations in driving meaningful change. A few agency highlights: ?? 60 Clients Supported ?? 2,968 Media Placements Secured ?? 256 Press Releases Distributed ?? 32 Messaging, Marketing, & Website Projects Completed ?? 62 Client Award & Speaking Opportunities Secured None of this would be possible without our Supreme A-Team. Their unwavering commitment to excellence fuels our success, and together, we inspire one another to aim higher every day. Here’s to another year of milestones, growth, and making a difference in the industry we love. Thank you to everyone—clients, colleagues, and partners—who made 2024 truly unforgettable. I #PRAgency #HealthcareMarketing #HealthcareCommunications #HealthTech #DigitalHealth #MarketingAgency

Our healthcare, health tech and life sciences PR and marketing clients today have the same goals as when we launched in 2004: to raise awareness about their companies and educate their market about their solutions. However, how we help them accomplish those goals today and prove our value to customers is quite different. In her most recent Forbes Agency Council article, Amendola President Jodi Amendola emphasizes the importance of evolving and innovating in the same way that our clients' customers are. https://lnkd.in/g5-EMwM4 I #HealthcareMarketing #MarketingInnovation #PRAgency #AgencyLife #B2BMarketing

Trust in healthcare technology isn’t built overnight. ?? A consistent, multi-channel approach focused on expertise, evidence, and transparency will gradually establish your startup as a credible player in the healthcare ecosystem. In the latest Amendola blog, Grant Evans reminds us that, in healthcare technology, trust isn’t just about marketing—it’s about demonstrating your commitment to improving patient outcomes and advancing healthcare delivery through validated, data-driven approaches. Read more: https://lnkd.in/gamJJd_t I #Trust #HealthcareMarketing #BuildingTrust #Branding #BrandBuilding #B2BMarketing

Colin, great to speak with you about the changing healthcare media landscape. Here is the full link to the podcast for those who want to take a listen. Amendola Communications https://lnkd.in/gikrwB8p

Do you have deep experience (10 years or more) in health tech and/or life sciences PR and marketing? Are you a skilled content writer looking to join an award-winning team of industry superstars? ? ? Amendola Communications is hiring! This is your chance to join the Supreme A-Team, where we deliver outstanding results for clients, expand our expertise, and have fun—all while working remotely. We’re looking for someone who understands that better healthcare starts with better communication. The companies driving innovation need to engage decision-makers, build trust, and create meaningful change—so they don’t just participate in the conversation, they define it. We combine senior-led strategies, data-driven insights, and deep industry relationships to position leaders in front of the audiences that shape their industry. Every campaign is purposeful, every placement high-impact, and every move designed to maximize credibility, amplify influence, and drive growth. ? Responsibilities: ? Create high-impact content, including case studies, press releases, thought leadership bylines, white papers, speaker abstracts, award submissions, ebooks, blog posts, and LinkedIn posts ? Participate in client and end-user intake calls as fodder for content ? Attend client check-in meetings to understand the client’s voice and key messages ? Why The A-Team? ? Specialize in healthcare, health tech, and life sciences ? Work with an award-winning agency alongside other senior-level colleagues and diverse, innovative clients ? Collaborate in a team-driven environment that fosters idea-sharing and professional growth ? Thrive in a fast-paced and rewarding setting ? Enjoy remote work with full benefits, including unlimited PTO, competitive medical plans, dental and vision coverage, a 401(k) with match, as well as STD, LTD, and life insurance ? If you’re ready to help define the healthcare conversation, send your resume to Barbara Nieser, PHR, HR Director, at [email protected] ? I #Hiring #HealthTech #DigitalHealth #HealthTechMarketing #HealthcareMarketing #HealthITCareers #HealthcareCareers #MarketingCareers

Over?40% of consumers prefer to find brands on social media?rather than traditional search engines, so B2B PR pros must find their way through the changes and have a clear social media policy. Gone are the days of sales representatives talking directly to potential buyers from the get-go. Apart from anything else, there’s a new wave of?Gen Z B2B buyers who favor conducting their own research. Against this backdrop, B2B PR pros now need to effectively position their brands to be recognized by these potential buyers. This is where social media can play a key role in helping communicators show off their brand equity, thought leadership, and subject matter experts to potential buyers. PRNEWS explores the biggest developments B2B PR pros need to be aware of to refine their social media strategy: https://lnkd.in/eVTzz4Tt I #PRAgency #B2BPublicRelations #B2BSocialMedia #SocialMediaStrategy

While a strong freelance network helps agencies deliver creative assets on time and within budget, trusted go-to freelancers aren’t always available. Amendola President Jodi Amendola shares with Forbes Agency Council why flexibility is key to any client relationship, which is why we prioritize it in both our full-time team and freelance contributors, whether in creative concepts, timing, or approach. This mindset not only ensures smooth execution but often leads to a stronger final product. Read on to see what she had to say: https://lnkd.in/gsBTKm5N I #AgencyLife #Freelancer #PublicRelations #PRAgency Forbes Agency Council

Did you know that some of our clients have worked with us across 3, 5, even 10 different companies? At Amendola Communications, we have a lot of Frequent Flyers—leaders who continue to bring us along on their journeys, no matter where their careers take them. And unlike some airlines (looking at you, Southwest), our Frequent Flyers always get full-service PR and marketing with no extra fees, no hidden charges, just results. Amendola is celebrating 21 years of specializing in healthcare, health tech, and life sciences, and our A-Team is the best in the biz. And now, as part of Supreme Group, we offer marketing communications at scale, including SEO, websites, lead gen, branding, design, video development, PR, content, messaging, and more. So now we are the Supreme A-Team! Why do our Frequent Flyers keep coming back? ?? Doug Hart, VP of Marketing at ScriptPro: "I am now a six-time client. It’s like finding a great doctor or a great mechanic." ?? Michele Norton, MS RN, SVP of Marketing at Avalon Healthcare Solutions: "Amendola has always been a critical part of our teams at my last four companies. I know I couldn’t have done it without them." ?? Greg Miller, VP of Marketing and Biz Dev at Carta Healthcare: "Amendola always delivers. They go above and beyond." ?? Brett Furst, President of HHS Technology Group Tech Group: "When I was hired as president, my first call was to Amendola. Based on my success working with Amendola while at four previous companies, I knew they could help me make an immediate impact." ?? Rahul Sharma, President & CEO, HSBlox, Inc: "Amendola has been HSBlox’s PR partner for years and for good reason: results. I highly recommend them!" ?? David Lareau, President of Medicomp Systems, Inc.: "We love our A-Team! Their writing is perfection, and I often don’t change a thing. For several years they have gotten us great exposure during both good years and challenging ones, and we know that it will lead to great things for us. We think of them as family and couldn’t be happier with our partnership." ?? Christie Blake, Senior Vice President, Corporate Communications at Talkdesk: "Amendola has been a tremendous partner for us. We LOVE working with the Amendola team." ?? Rita Haudenschild, Vice President of Business Development CliniComp: "Amendola has been our valued partner for decades. They make the magic happen." Whether it’s your first flight with Amendola or your tenth, we will always deliver first-class service with no surprise baggage fees. ?? #MarketingExcellence #PRSuccess #HealthcarePR #MediaRelations #AgencyLife #WeLoveOurClients

Muck Rack recently asked its users: What PR pitch were you most proud of in 2024? The responses revealed what it takes to land top-tier coverage. Here are four key takeaways from standout pitches: ?? Put journalists’ needs first – Make their job easier, and they’ll be more likely to run with your story. ?? Target carefully – Precision beats volume. A well-researched pitch wins over mass outreach. ?? Master the subject matter – A pitch with depth and expertise stands out in a crowded inbox. ?? DIFT (do it for them) – The more complete the story, the easier it is for journalists to say yes. Check out Muck Rack’s recap for more insights: https://lnkd.in/gDUAeK66? I #MediaRelations #PublicRelations #Journalism #B2BMarketing #PRStrategy #MediaRelationsStrategy

People often ask how Amendola Communications secures high-value media coverage. The answer? It starts with a strong pitch. A successful pitch quickly and clearly tells journalists what the story is, why it matters, and how you can help them tell it. Journalists want stories their audience will read and share. PR professionals who consistently deliver compelling, relevant stories become go-to sources for busy reporters. Earned media helps brands amplify their message and position thought leaders, benefiting from the trust established media outlets have built over time. Here's how to craft the perfect pitch: ?? Lead with News Value – Clearly convey why your story matters. Journalists evaluate content based on timeliness, impact, prominence, proximity, conflict, and human interest. If your opening line doesn’t hook them, your pitch will likely be ignored. ?? Present the Story: After establishing relevance, provide context. A strong pitch often follows a problem-solution format, incorporating data and offering an interview or guest article from an industry expert. ?? Find the Right Journalists: Use media databases, Google News, and social media to identify reporters who have covered similar topics. Research their past work to craft personalized pitches. It is often helpful to track responses and refine your approach based on feedback. Follow-up, as appropriate, but not to the point to turn an editor or a reporter off. A successful media pitch starts with clear news value, tells a compelling story, and reaches the right audience. Thoughtful research and personalization increase the chances of securing coverage and building lasting media relationships. I #MediaRelations #Journalism #HealthcarePR #TargetAudience #Branding #Storytelling