Amendola Communications

As another remarkable year at Amendola Communications comes to a close, we want to take a moment to reflect on the milestones that defined 2024. This past year, we not only celebrated 21 years in the industry—a testament to the passion, dedication, and expertise of our incredible team—but also embarked on an exciting new chapter by joining Supreme Group. Together, the A-Team delivered impactful results and supported leading healthcare, health IT, and life sciences organizations in driving meaningful change. A few agency highlights: ?? 60 Clients Supported ?? 2,968 Media Placements Secured ?? 256 Press Releases Distributed ?? 32 Messaging, Marketing, & Website Projects Completed ?? 62 Client Award & Speaking Opportunities Secured None of this would be possible without our Supreme A-Team. Their unwavering commitment to excellence fuels our success, and together, we inspire one another to aim higher every day. Here’s to another year of milestones, growth, and making a difference in the industry we love. Thank you to everyone—clients, colleagues, and partners—who made 2024 truly unforgettable. I #PRAgency #HealthcareMarketing #HealthcareCommunications #HealthTech #DigitalHealth #MarketingAgency

Looking to build thought leadership for your company? A recent LinkedIn study found that 88% of decision-makers say thought leadership influences their perception of an organization, and 58% are more likely to choose a business based on its thought leadership. By consistently sharing your unique knowledge, expertise, and perspectives through an organized thought leadership program, you can align prospects and customers with your vision and outmaneuver competitors with larger marketing budgets. In other words, your unique knowledge and insights can be your greatest assets. At Amendola Communications, we emphasize the power of earned media—such as media interviews and bylined articles—to amplify your credibility and create a halo effect without relying on paid advertising. Here are five key strategies to maximize your thought leadership: ? Diversify Your Content: Don’t limit yourself to one type of content. Utilize blog posts, e-books, videos, and op-eds to reach different audience segments. A single white paper can be repurposed into multiple articles and infographics. ? Share Unique Insights: Provide original perspectives that capture attention, particularly from C-suite executives. ? Be Controversial: Don’t shy away from bold opinions. Challenge industry norms with bold opinions to spark meaningful conversations. ? Simplify Complex Ideas: Ensure your content is accessible by connecting your thought leaders with skilled writers who can translate complex topics into engaging and understandable material. ? Reduce, Reuse, Recycle: Repackage content across multiple formats to reinforce your messaging. Ready to elevate your brand? Reach out today to discover how we can help you build a thought leadership program, engage your audience, and achieve your goals. #ThoughtLeadership #ThoughtLeadershipStrategies #PublicRelations #HealthcareMarketing #PRAgency

In healthcare technology, trust isn’t just a marketing goal—it’s the foundation of success. While established healthcare brands leverage decades of reputation, startups face the unique challenge of building credibility from scratch in a sector where mistakes can have serious consequences. One trust-building strategy Grant Evans recommends is developing evidence-based content that demonstrates both your solution’s effectiveness and your understanding of healthcare’s complexities. Click the link below to see what other strategies Grant recommends! ?? https://lnkd.in/gamJJd_t I #BuildingTrust #B2BMarketing #HealthTech #DigitalHealth #HealthcareStartup #Branding

Hashtags can drive engagement to your LinkedIn posts and put you or your company in front of the right audiences. Hashtags on LinkedIn are always evolving, so it’s important to keep pace with what’s new and how they’re being used. Sprout Social, Inc. walks through how to use hashtags on every part of LinkedIn, including comments, posts, articles and your business profile. Read more: https://lnkd.in/giqi-Ggw I #LinkedInStrategy #SocialMediaStrategy #Hashtags #SocialMedia #B2BSocialMedia

?“PR, marketing, social media—they all work together. The companies that understand that are the ones getting ahead.” Jodi Amendola, President and Co-Founder of?Amendola sat down with Swaay.Health Marketing Community's Colin Hung to hear her best insights on what works, and what doesn’t, when pitching to healthcare media. Check out the full interview now: https://lnkd.in/gSwysufy I #MediaRelations #HealthcareMarketing #PressReleases #B2BMarketing #PRAgency #PublicRelations

Our healthcare, health tech and life sciences PR and marketing clients today have the same goals as when we launched in 2004: to raise awareness about their companies and educate their market about their solutions. However, how we help them accomplish those goals today and prove our value to customers is quite different. In her most recent Forbes Agency Council article, Amendola President Jodi Amendola emphasizes the importance of evolving and innovating in the same way that our clients' customers are. https://lnkd.in/g5-EMwM4 I #HealthcareMarketing #MarketingInnovation #PRAgency #AgencyLife #B2BMarketing

Trust in healthcare technology isn’t built overnight. ?? A consistent, multi-channel approach focused on expertise, evidence, and transparency will gradually establish your startup as a credible player in the healthcare ecosystem. In the latest Amendola blog, Grant Evans reminds us that, in healthcare technology, trust isn’t just about marketing—it’s about demonstrating your commitment to improving patient outcomes and advancing healthcare delivery through validated, data-driven approaches. Read more: https://lnkd.in/gamJJd_t I #Trust #HealthcareMarketing #BuildingTrust #Branding #BrandBuilding #B2BMarketing

Colin, great to speak with you about the changing healthcare media landscape. Here is the full link to the podcast for those who want to take a listen. Amendola Communications https://lnkd.in/gikrwB8p

Do you have deep experience (10 years or more) in health tech and/or life sciences PR and marketing? Are you a skilled content writer looking to join an award-winning team of industry superstars? ? ? Amendola Communications is hiring! This is your chance to join the Supreme A-Team, where we deliver outstanding results for clients, expand our expertise, and have fun—all while working remotely. We’re looking for someone who understands that better healthcare starts with better communication. The companies driving innovation need to engage decision-makers, build trust, and create meaningful change—so they don’t just participate in the conversation, they define it. We combine senior-led strategies, data-driven insights, and deep industry relationships to position leaders in front of the audiences that shape their industry. Every campaign is purposeful, every placement high-impact, and every move designed to maximize credibility, amplify influence, and drive growth. ? Responsibilities: ? Create high-impact content, including case studies, press releases, thought leadership bylines, white papers, speaker abstracts, award submissions, ebooks, blog posts, and LinkedIn posts ? Participate in client and end-user intake calls as fodder for content ? Attend client check-in meetings to understand the client’s voice and key messages ? Why The A-Team? ? Specialize in healthcare, health tech, and life sciences ? Work with an award-winning agency alongside other senior-level colleagues and diverse, innovative clients ? Collaborate in a team-driven environment that fosters idea-sharing and professional growth ? Thrive in a fast-paced and rewarding setting ? Enjoy remote work with full benefits, including unlimited PTO, competitive medical plans, dental and vision coverage, a 401(k) with match, as well as STD, LTD, and life insurance ? If you’re ready to help define the healthcare conversation, send your resume to Barbara Nieser, PHR, HR Director, at [email protected] ? I #Hiring #HealthTech #DigitalHealth #HealthTechMarketing #HealthcareMarketing #HealthITCareers #HealthcareCareers #MarketingCareers

Over?40% of consumers prefer to find brands on social media?rather than traditional search engines, so B2B PR pros must find their way through the changes and have a clear social media policy. Gone are the days of sales representatives talking directly to potential buyers from the get-go. Apart from anything else, there’s a new wave of?Gen Z B2B buyers who favor conducting their own research. Against this backdrop, B2B PR pros now need to effectively position their brands to be recognized by these potential buyers. This is where social media can play a key role in helping communicators show off their brand equity, thought leadership, and subject matter experts to potential buyers. PRNEWS explores the biggest developments B2B PR pros need to be aware of to refine their social media strategy: https://lnkd.in/eVTzz4Tt I #PRAgency #B2BPublicRelations #B2BSocialMedia #SocialMediaStrategy