Amendola Communications

As we continue celebrating 20 years of Amendola Communications, we asked our team what makes working here different, and the answers are clear: It’s the people, the opportunities, and the passion for healthcare, health IT, and life sciences marketing. What else makes working at Amendola great? ? Work with senior-level colleagues and a variety of top-tier clients ? Collaborate with a team that shares ideas and supports each other ? Enjoy a fast-paced, high-volume, but rewarding environment ? Benefit from full-time remote work with great benefits If you’ve got experience in these areas, we’d love to have you join our award-winning team of PR and marketing pros! Come be a part of our next chapter! ? I #PRAgency #HealthcareMarketing #HealthTech #MarketingAgency Grace Vinton Katlyn Nesvold Philip Anast Kim Mohr Yancey Casey

In PR, two heavyweights reign supreme – thought leadership and content marketing. These two strategies are often seen as the?Batman and Robin?of the marketing world, each with its unique strengths, but unbeatable when working together. If your brand is looking to build awareness, nurture relationships, and drive sales, it’s essential to understand how these two superhero strategies differ and why they should join forces. Yancey Casey shares more: https://lnkd.in/gCUKjwE7 I #ThoughtLeadership #ContentMarketing #MarketingStrategy #B2BMarketing

My mom was such an inspiration to me and those around her. She would have been 100 years old today. I think about her every day and remember the many life lessons she taught me. I wrote this post about her just weeks before she died from COVID-19. If you have a minute, please give it a read and smile. Here's to you mom and to all the wonderful women leaders! #Thankful #StrongWomen #FemaleLeadership #ThankYouMom #EmpoweredWomen Jackie Amendola Amendola Communications https://lnkd.in/gH8ftaHh

During lean times, companies often cut marketing and PR, but this can backfire as conditions improve. In an interview with HIStalk, Amendola Founder and CEO Jodi Amendola asserts that momentum is crucial in PR and marketing; stepping back allows competitors to dominate the conversation. Instead of broad cuts, a smarter approach is to evaluate, strategize, and focus on activities that drive results. Read more: https://lnkd.in/eqQXJTgu I #HealthcareMarketing #PublicRelations #2025Predictions #HealthcarePR #SalesFunnel

B2B leaders have spent much of the past year scrambling to take advantage of generative AI technology and find new ways to differentiate themselves. In 2025, the true power of generative AI as a growth driver will be tested. Marketing, sales, and product executives’ accountability will intensify as companies turn to these functions to steer their organization’s most impactful genAI initiatives. Forrester’s predictions for the year ahead provide insights to help organizations navigate the opportunities and challenges of leveraging genAI effectively: https://lnkd.in/gFdNbJMu I #B2BMarketing #GenerativeAI #ArtificialIntelligence #Branding #Marketing #2025Predictions

Authenticity—or, at least, perceived authenticity—will only become more important for B2B and B2C companies in the coming years. The internet-native generations are gaining power and earning their trust will be a much greater challenge. But with the right approach, all things are possible. Jodi Amendola shares how PR and marketing professionals can strategize in this era of disbelief—not just to engage younger consumers and business leaders, but anyone who may feel similarly suspicious of everything consumed through a screen. https://lnkd.in/gtjtmsfW I #B2BMarketing #ContentStrategy #B2BCommunications #TargetAudience #Branding Forbes Agency Council

Remember: not all lead magnets will deliver the results you want. While it might be tempting to compile a checklist or reading material quickly, the actual effectiveness of a lead magnet lies in the value it provides to your audience. Janet Mordecai shares critical aspects of a high-converting lead magnet: https://lnkd.in/gWFqNVgk I #Marketing #Sales #ContentMarketing #B2BMarketing #Branding #ContentStrategy

Digital health companies are grappling with extended sales cycles and the growing influence of electronic health record companies, according to Modern Healthcare Healthcare’s inaugural Digital Health Survey. Here are five takeaways from the survey results: 1) Vendors report sales cycle frustrations 2) EHR integration dominates 3) AI enthusiasm grows, but there’s a catch 4) Partnership opportunities abound 5) Health systems are the leading customers As digital health companies face increasing competition and higher customer expectations, growth will depend on demonstrating clear, evidence-based ROI to build trust. Decision-making in healthcare and health tech is complex; only a select few have the authority to say yes, many can say no, and others influence quietly behind the scenes. Reaching these diverse audiences requires more than a one-size-fits-all approach—it calls for a targeted strategy that connects emotionally and reinforces your brand’s value. That’s where Amendola Communications Communications comes in. With a deep understanding of your unique audiences, we combine expertise and tailored tools to tell your story in ways that win hearts and minds. https://lnkd.in/guJFYkRN I #DigitalHealth #HealthcareSales #HealthcareInnovation #Storytelling #Branding #PublicRelations

Like artists being offered “exposure” in lieu of payment, B2B marketers face a similar challenge with attribution, where awareness metrics like likes and shares don’t equate directly to revenue. The key lies in connecting all touchpoints in the customer journey through data, ideally tracking each stage from initial engagement to purchase. However, this is especially complex in B2B due to longer sales cycles and multiple decision influencers. LinkedIn shares how to address the most common challenges in B2B marketing attribution: https://lnkd.in/gmUTGdeK I #Marketing #B2BMarketing #B2BSalesCycle #MarketingStrategy

Brands need more than just a one-dimensional approach to marketing. Thought leadership builds credibility and positions your brand as an industry expert, while content marketing sustains engagement, delivering ongoing value that nurtures prospects into customers. Together, these strategies create a powerful combination: thought leadership delivers big-picture insights, while content marketing keeps audiences connected. Yancey Casey explores how this dynamic duo can elevate your brand’s PR strategy to new heights: https://lnkd.in/gCUKjwE7 I #ThoughtLeadership #PublicRelations #Branding #ContentMarketing