AMEC Measurement and Evaluation

This post celebrates the culmination of AMEC Measurement and Evaluation Measurement Month, highlighting The Measurement Evaluation & Learning (MEL) Manual for Public Communication authored by Distinguished Professor Jim Macnamara. The MEL Manual is an incredibly valuable resource, accessible to all involved in public communication. It encapsulates a wealth of knowledge, presenting Professor Macnamara's expertise and specialized tools and templates developed over years of hands-on research and experience. You can see the much celebrated session Dr Macnamara presented in Sofia at the AMEC Global Summit on Measurement 'One Third of a PhD in Evaluation' where these materials were showcased. #amecmm annually unites a diverse community dedicated to advancing communication measurement and evaluation. https://lnkd.in/eMYcibXT

Join this great panel session today for AMEC Measurement and Evaluation Measurement Month featuring not one but two AMEC Board Directors Francois van Dyk Ornico and Amrita Sidhu Medianet Insights #amecmm #data #analytics #pr #communication #measurement #mea #member #community #collaboration

In today’s rapidly evolving media landscape, we’re communicating across a vast array of channels, reaching new generations of audiences who interact within their own information ecosystems. This shift has transformed the way we engage and deliver messages, raising an important question: How do we adapt our measurement strategies to truly assess the effectiveness of our communications? Register Now: https://lnkd.in/gu82yrZr This session is designed for organizations ready to begin their measurement journey. AMEC APAC Chapter Co-Chairs Deb Camden and Felicia Nugroho will cover the essential first steps in implementing impactful measurement practices, introducing AMEC’s available learning resources and frameworks to guide you. Organized by the AMEC APAC chapter, this webinar is conveniently timed for Asia-Pacific participants eager to build a solid foundation in communication measurement and evaluation. #amecmm #member #education #community #ief #m3 #measurement #evaluation #communication #measurewhatmatters #barcelonaprinciples

Register for today's 2pm GMT AMEC Measurement and Evaluation Measurement Month webinar on: Misinformation and Disinformation and their impact on the future or PR and Communication. Make sure to attend today and hear from Massimo Moriconi, @omnicom pr group Italy Nesin Veli, CEO, Identrics and Rafi Mendelsohn, VP Marketing, Cyabra with AMEC CEO Johna Burke moderating. Register Now: https://lnkd.in/eG3b8Yua

AMEC Measurement and Evaluation continues in full swing with sessions to come, this blog post from AMEC Chair Raina Lazarova, Co-founder Ruepoint on Navigating Data Quality in PR and Communications reflects on the expert panel on Data Quality. This discussion is only the beginning. As part of AMEC Measurement Month, we invite all PR and communications professionals to explore more events and resources on the AMEC website and join us in advancing best practices in communication measurement. Read More: https://lnkd.in/exRs8g4F This session hosted by the AMEC European Chapter in a collaboration between LATAM Chapter Chair Aldo Vietri, Edelman; Rob Key, Converseon, Board Director and Tech Hub lead; Frank Gregory, Nestlé and AMEC Director and In-House Member SIG Chair Kyle Mason Shell is available on-demand here: https://lnkd.in/epa95wQA Thanks to Co-Chairs Karakeva Sophia, DataScouting and Simon Gebauer OBSERVER Brand Intelligence #data #quality #impact #pr #communication #amecmm #metric #ai #analysis #analytics

Join AMEC Measurement and Evaluation North American Chapter Co-Chairs Mary Elizabeth Germaine Ketchum, Jane Quigley Converseon and Johna Burke AMEC CEO for a informal networking drinks reception in NYC on Tuesday 3 December from 5pm EST Join us and spend a relaxed couple of hours connecting and catching up with fellow AMEC members, industry partners and bring along colleagues, all are welcome. Please RSVP so we can cater for correct numbers, confirming your intention to attend.?https://lnkd.in/e7inH3fM #amecmm #member #community #networking #connect #communication

AMEC Measurement and Evaluation member and multi #amecawards winner Fullintel, Director of Projects, Eswari Vasudevan shares insights for #amecmm on the tips and tricks for effective PR Measurement in the Pharmaceutical Industry Read More: https://lnkd.in/emd9aXdj #measurement #evaluation #communication #pr #data #analytics #corporatereputation #niche #metrics

The newly formed AMEC Measurement and Evaluation Member Lab launches their #amecmm initiative with this great inside view from senior communication and insights professionals who are shaping the industry Hear insights and ask questions of the panel including: Dario Cutin, VP of Communications, Visa Jennifer Sanchis MPRCA MCIPR, Insights Consultant, CARMA Steph Bridgeman, Founder, Experienced Media Analysts and Moderator Edward Crossin, Senior Campaign and Insights Manager, Roche Diagnostics Asia Pacific Register now: https://lnkd.in/edqE9sfv #amecmemberlab #careers #communication #insights #challenges #solutions #stateoftheindustry #lookingahead #data #analytics #insights #communication #pr #measurement #valueofpr #csuite

Join this expert panel discussion on Misinformation and Disinformation and their impact on the future of PR and Communication, a unique knowledge share opportunity from top industry experts, volunteering and sharing their insights for AMEC Measurement and Evaluation Measurement Month #amecmm Featuring Nesin Veli, CEO, Identrics Massimo Moriconi, CEO, Omnicom PR Group Rafi Mendelsohn, VP Marketing, Cyabra Johna Burke, CEO,AMEC Measurement and Evaluation Register Now: https://lnkd.in/eG3b8Yua #knowledgeshare #experts #data #analytics #measurement #evaluation #communication #insights #pr #ai #misinformation #disinformation #risingtide

Hear from a panel of four esteemed judges from the 2024 AMEC Measurement and Evaluation Awards, on how they have seen things change, what to watch for and tips and hints on how to write those winning submissions. Moderated by Mary Elizabeth Germaine Ketchum AMEC Board Director and North America Chapter Chair, with the panel of fellow Awards judges: Richard Bagnall, Hon FCIPR, FPRCA, FAMEC, CommsClarity Consulting former AMEC Chair and Board Director Aldo Vietri Edelman LATAM Chapter Chair and AMEC Board Director Kristen Stippich SourceCode Communications Vinay Chhana Lexington Get ahead on your Award plans and ask the experts for their insights and advice on how to be a winner in 2025! #excellence #showcase #bestofthebest #data #pr #communication #analytics #amecawards #amecmm