What are your thoughts? ??
?? Insights from Expo West 2024! ?? Day 2 at Expo West 2024 sparked a profound conversation with a seasoned CPG brand, and the insights shared are worth pondering! Despite reigning as the top Amazon seller in their niche for an impressive 7 years, what truly caught my attention was their recent milestone – achieving profitability on the platform for the first time last month. Their journey not only exemplifies the power of sustained presence but also underlines the strategic pivot from top-line revenue growth to bottom-line profitability. Their success on Amazon acted as a catalyst for expansion into a multitude of retail stores, signaling a shift towards a more holistic approach to market penetration and revenue generation. This brings us to an essential question for CPG brands: In the pursuit of growth and sustainability, where do your priorities lie — top-line revenue or bottom-line profitability? Is there a delicate balance to strike, or should one take precedence over the other? Join the conversation and share your insights on navigating the complex landscape of CPG brand strategy in today's competitive marketplace. For those eager to explore the diverse dynamics shaping the future of CPG brands and unlock new avenues for growth, let's connect and dive deeper into these thought-provoking discussions! ?? #CPGInsights #ExpoWest2024 #BrandStrategy #EcommerceGrowth