American Marketing Association at Georgia State University

At our Social Media Intelligence for Marketing Practice Workshop last Thursday, AMA members gained valuable insights into using social media listening and data to optimize marketing strategies and navigate the digital landscape. ???? Our amazing guest speaker, Kevin Giang Barrera shared his expertise on leveraging analytics and data-driven approaches to create impactful marketing campaigns. We practiced creating search query strategies and inputting different keywords into the social media listening tool. The workshop left our members feeling inspired and excited to learn more about the analytical side of marketing! ?? Missed this event? Don’t worry—our next workshop is just around the corner! ?? Join us for The Secret Sauce: Chick-fil-A’s Marketing Masterclass on Monday, Dec. 2nd, from 7:00–8:00 PM in Room 1242. Don’t miss the chance to gain valuable insights from one of the most recognized brands in the world!

At our Professionalism 101 Event with The Smith Agency, attendees gained exclusive insights into personal branding, workplace etiquette, and strategies to stand out in their careers. ??? Our incredible guest speaker, Lillian Smith Smith, owner of The Smith Agency, shared her expertise on building a strong professional presence and navigating the corporate world with confidence. Her practical advice and inspiring stories left everyone feeling empowered and ready to take their careers to the next level. ?? Missed this event? Don’t worry—our next workshop is just around the corner! ?? Join us for Social Media Intelligence for Marketing Practice with Instructor Kevin Barrera on Thursday, Nov. 21st, from 7:00–8:30 PM at 55 Park Place, Room 1118. All spots have been filled, and sign-up forms are now closed. Stay tuned for more exciting opportunities!

At our Behind-the-Scenes with the Atlanta Hawks Marketing Team event, students got an exclusive glimpse into the magic of game day operations and the strategic marketing efforts that bring the Hawks’ brand to life. ??? From engaging discussions with their talented professionals to witnessing the creativity and precision behind their campaigns, attendees left inspired and ready to soar in their own careers. A special thank you to the Atlanta Hawks Team — Corey Knapp, Charnchai (Chonch) Chantha, Hayley Freeman & Emma Mutz for sharing invaluable insights into storytelling, fan engagement, and creating memorable experiences in the sports industry. Your expertise empowered students to think big and step confidently into the professional world! ?? What’s next? If you missed this event, mark your calendar for Thursday, 11/14, at 7:30 PM! Dues-paying members can join us for Professionalism 101, hosted by The Kappa Chapter of Delta Sigma Pi x AMA. This session will feature a dynamic guest speaker who will share insider tips on personal branding, workplace etiquette, and standing out in your career. Don’t miss this opportunity to level up your skills and make your professional goals a reality!

At our Professional Powerhouse Panel with AMA x Consulting Club at Georgia State University x Deloitte students had the opportunity to learn from exceptional professionals about the importance of mastering networking, acing interviews, and navigating corporate America with confidence. ??? This inspiring event offered attendees valuable insights into building a strong career foundation and stepping boldly into the professional world. A huge thank you to our panelists David Catalan Perez, Zakeria Nelson, Shekinah Williams & Serena Young for sharing their expertise and empowering the next generation of leaders! ?? Coming up next? ?? Don’t miss the chance to connect with the Atlanta Hawks Marketing Team during an exclusive event that offers a behind-the-scenes look at how they make game day magic happen. Stay tuned for details! Missed this panel? Don’t worry! Dues-Paying members can join us this Thursday (11/14) at 7:30 PM for The Kappa Chapter of Delta Sigma Pi x AMA Professionalism 101, featuring an incredible guest speaker who will share insider tips on personal branding, workplace etiquette, and how to stand out in your career. Don’t miss this chance to level up your skills and prepare for success!

At our AMA x Delta Marketing Panel, three amazing Delta marketing professionals shared insights into industry trends, career paths, and must-have skills for aspiring marketers! This event gave students the chance to connect with real industry experts, gain practical knowledge, and get inspired to jumpstart their own marketing journeys. A huge thank you to our incredible panelists—Kristyn Hicks, Michelle Li & Samuel Peraza for sharing your experiences and wisdom—you’ve left us all motivated and ready to take on new challenges in the field! To everyone who joined us, thank you for being part of a night filled with learning, growth, and valuable connections. The panelists’ advice showed us just how many exciting paths are out there in marketing! Missed it? Don’t worry! Join us this Thursday for our General Body Meeting, where we’ll go over upcoming events and chances for you to get involved. Plus, we’re hosting a Halloween-themed costume contest with big prizes and festive treats. You don’t want to miss out!

Marketing skills were put to the test, and connections were strengthened! ???? Thank you to everyone who joined us for the Marketing Meet Sales Competition on Thursday night! ?? It was an incredible chance to showcase your marketing and sales talents, network with peers, and elevate your skills in a competitive yet fun environment. The energy was electric, with participants sharing strategies, career advice, and opening doors to new opportunities. ?? A huge congrats to our winners who walked away with certificates from the event—we’re so proud of your accomplishments! A huge thanks to The Sales Club at GSU for partnering with us, and a special shoutout to our incredible judges — Ken Schroeder & Christiane Palpant, MBA for their valuable insights and for making this competition so impactful. It was truly one for the books! We’d also like to thank Park Place Kbob for allowing us to use their restaurant as an example, and we encourage you to check them out and give their food a try! If you missed it, don’t worry—stay tuned for our Delta Panel TONIGHT, exclusive to dues-paying members! #MarketingSales #AMAEvents #GSUAMA #SalesCompetition #ElevateYourSkills

Connections were made and networks were built! ???? Thank you to everyone who joined us for Elevate Your Network: Speed Networking last night! ?? It was a fantastic opportunity to meet new faces, exchange LinkedIns, and get to know each other on a professional level. The energy in the room was incredible, with members sharing insights, career advice, and opening doors for future opportunities. ?? We’re so proud of the connections formed and can’t wait to see where they lead! Big thanks to our amazing e-board — Hyun Kim, Jennifer K., Payal Singh, Riley Johnson, Leslie T., Alex Mejia, Nicole Monterroso, Azhar Abdulreb, Mathew Mansour & Abhinav Patel for making this event a success, and stay tuned for more exciting ways to build your network with GSU AMA!

What a fantastic night! ? Big thanks to everyone who joined us for our Q&A with AMA event! ?? It was an amazing opportunity to get real insights from our panelists — Jennifer K., Alex Mejia, Leslie T., Hyun Kim, Azhar Abdulreb & Ken Schroeder and ask all those burning questions about their journeys, tips, and experiences. We loved the energy and curiosity in the room! We also had a special visit from the Atlanta Hawks Student Ambassador Team — Sophia Haslach & Ryan Murrieta. Stay tuned for an exciting panel event and a chance to catch a game with them soon—you won’t want to miss it! Special shoutout to our incredible panelists and board members for sharing their wisdom and making the night a success. Your advice was priceless, and we’re so grateful for your time! Stay tuned for more upcoming events—each one is packed with value, and we promise you won’t want to miss them! ??

What an incredible night!?Huge thanks to ALPFA Georgia State University for teaming up with us for an unforgettable Jeopardy Game Night celebrating Hispanic Heritage Month! ?? The night was filled with fun, learning, delicious food, and friendly competition. We hope everyone enjoyed the game as much as we did! A huge shoutout to our Vice President of Communication, Leslie T. for making this collaboration possible. Your dedication helped bring this event to life, and we’re so grateful! Make sure to stay tuned for next week’s event—it’s going to be another one you won’t want to miss! ?? ?? We hope everyone not only walked away with new knowledge but also had a blast.

?? Join AMA & ALPFA for a Special Game Night! ?? In celebration of Hispanic Heritage Month, AMA and ALPFA are teaming up for a fun-filled night of games, prizes, and cultural appreciation! ?????? Bring your competitive spirit and join us for some friendly competition between ALPFA vs AMA! There will be big prizes for the winners, so don’t miss out! ?? Thursday, Sept. 19 ? 7:00 PM – 8:30 PM ??Check-In starts at 6:45 PM! ?? 55 Park Pl, Room 1242 (Joiner Room) Invite your friends and come ready to celebrate and have fun! ?? RSVP: https://lnkd.in/dyyMuWht