Join us for a fun learning session with Jess Koscher as we celebrate Women's History Month and learn from all her expertise! Before founding Write Connections | strategy + design, Jess spent almost 25 years in the nonprofit sector, working in child abuse and juvenile delinquency and even founded the 211 call system in Elkhart County??? Now, Jess and her team help businesses with social media management, web design/hosting, graphic design, branding/logo creation, and strategic consulting!? Register asap: https://lnkd.in/gCWXhtbP
AMA Michiana
广告服务
South Bend，Indiana 412 位关注者
Michiana is home to some of the most creative and innovative marketing professionals in the nation. Here they are.
关于我们
Michiana is home to some of the most creative and innovative marketing professionals in the nation, with businesses that include local start-ups, globally-recognized brands, and everything between. The volunteer-led Michiana Chapter of the American Marketing Association (AMA) brings together these professionals - from across the northern third of Indiana, including South Bend, Elkhart, Warsaw, Fort Wayne, and the surrounding Michigan areas - with valuable professional development events, networking opportunities, and monthly luncheons.
- 网站
-
https://www.amamichiana.org
AMA Michiana的外部链接
- 所属行业
- 广告服务
- 规模
- 201-500 人
- 总部
- South Bend，Indiana
- 类型
- 非营利机构
- 创立
- 1965
- 领域
- marketing、networking、education和advertising
地点
-
主要
获取路线
PO BOX 8188
US，Indiana，South Bend，46660
AMA Michiana员工
动态
-
SIBC Students Reimagine Gerber for Gen Z! This fall, a team from the Student International Business Council (SIBC) partnered with Ogilvy and Gerber to tackle a unique challenge—expanding Gerber’s appeal beyond baby food. Their innovative strategy introduced new flavors, expanded distribution, and leveraged viral digital campaigns to connect with the 18-25 age group. The students had the incredible opportunity to present their work in New York City, showcasing how young minds can drive real-world impact through strategic marketing. ?? #SIBC #MarketingInnovation #GenZ #BusinessLeadership #NotreDame
-
-
While these panelists speak from a research perspective, their advice is equally applicable to marketers across disciplines. What advice would you give to an early career professional in your field?
Insights from the #AMAWinter panel at the AMA-Sheth Foundation Early Career Consortium ???? What’s one thing from your early career you would do differently? Stephanie Noble: "It's a marathon, not a sprint. You're going to see people around you that sprint out the door. Good for them, but not everybody is that person. And do not convince yourself back to the imposter syndrome. Do not tell yourself you can't do it. You can it just might take a little bit longer." Valarie Zeithaml : "The biggest thing I regret, and that I couldn't control, was the particular teaching that I was assigned, because some of it had nothing to do with my career. If you can try to find some teaching that correlates with your research and talk your institution into letting you do that." Linda Price: "Don't always assume that the advice we give is going to be the right advice for you. The papers I'm best cited for, I was told would never be published in an A-level journal. So be careful about the advice you take. And also, if you're grateful for your life, be grateful for all of it." P. K. Kannan: "I have no regrets. You know, it's all a question of trade offs. If I had done something else, then something else would have suffered. So, you know, just move on." Kapil Tuli: "Learn to switch off. We are thinkers, right? The thinking does not stop. So find some mechanism where you can switch off. Because mind is a muscle. It gets tired, and when it tired, creativity doesn't kick in. And we are in the creative business."
-
-
~ Rebranding Gerber for Gen Z – A Marketing Case Study ~ Gerber isn’t just for babies anymore! How do you take a legacy brand and make it Gen Z-approved? A team from the Student International Business Council (SIBC) partnered with Ogilvy and Gerber to do exactly that. ?? Thursday, February 20 ?? 2:00 PM - 3:00 PM ET ?? Virtual Event via Zoom ?? $5 | FREE for Students ?? Register Now: https://lnkd.in/gBARXYA7 This student team tackled the challenge of repositioning Gerber’s snack offerings for a new audience—introducing fresh flavors, new distribution channels, and digital strategies designed for Gen Z. Their insights were so compelling, they took their pitch to New York City! Whether you're in marketing, branding, or product innovation, this session offers an inside look at how young minds are reshaping major brands. Join us for an engaging discussion on branding, consumer perception, and the power of fresh ideas. #MarketingInnovation #BrandStrategy #GenZTrends #ConsumerEngagement #SIBC #GerberForAll
-
-
Don't miss our next AMA Michiana monthly event with a very special presentation from students from the Student International Business Council (SIBC), where they will talk about their experience creating a marketing strategy to take Gerber products to the Gen Z market. Learn about their experiences working with SIBC, Gerber, and Ogilvy and presenting their case in New York City. This is an amazing opportunity to connect with up-and-coming marketers; you'll learn about their unique experiences and what it taught them about marketing and business. We hope to see you there!
此处无法显示此内容
在领英 APP 中访问此内容等
-
AMA Michiana转发了
We actively hire positive energetic writers, photographers, video, and social media and design talents across Northern Indiana and Michiana.? We provide active training to grow your skillset in whichever path you want to pursue and are looking for hard working eager to learn team members we can grow. Please refer a friend looking to make an impact. https://lnkd.in/gTYxDMSf
-
AMA Michiana转发了
Communications Program Director, University of Notre Dame's Nanovic Institute for European Studies | President-Elect, American Marketing Association Michiana | Marketing/Communications Leader and Strategist
?? Job opening alert: The Institute For Social Concerns, University of Notre Dame, is currently looking for a new communications staff member, particularly someone skilled in graphic design. Applications close on January 8. Sharing this with my network to see if anyone is interested. I know the team they have at the institute, and they're a fantastic group to work with. https://lnkd.in/gkAADyUd
-
? It's your last chance to register for the best pricing for the AMA Holiday Mixer on Thursday, December 19, 5-7pm! We hope to see you there. If you haven't already, please register as soon as you can at https://lnkd.in/ggywThWG.
-
A very interesting read for our agency members. What are your thoughts on this data? https://lnkd.in/gqiv_WYf