ALZA Strategies LLC

ALZA’s Roger Salazar provides commentary on federal spending freeze and employee buyouts on ABC10’s To the Point with Alex Bell https://lnkd.in/gazbBVik

Congratulations to all of the newly elected members of the Sacramento Press Club. This board includes a powerhouse of talented and experienced communicators, including our own ALZA Strategies President Roger Salazar. We also applaud the election of our office mate Daisy Castellon. Cheers to a great year ahead for the Press Club!

In 2024, California made history as the largest state in the nation to make personal finance education a requirement for high school graduation, guaranteeing that all high school students will gain essential financial skills.? ? This milestone reflects what's possible when educators, personal finance advocates, and policymakers come together with a shared vision. ALZA Strategies is proud to have partnered with?Next Gen Personal Finance?and?Tim Ranzetta?to turn this ambitious goal into a tangible, transformative policy that will benefit generations of Californians to come.? ? From securing the passage of legislation that gained widespread and bipartisan support to navigating the complexities of implementation, this effort is a testament to the power of collaboration in achieving meaningful results. Our team at ALZA Strategies - Roger Salazar, Hilary McLean, and Malia Arenas - is dedicated to helping clients turn their boldest goals into actualized success.? ? Curious to know how this landmark policy was achieved? Read the full story here:?https://lnkd.in/gmQ75AA8 ? #CaliforniaPolicy #FinancialEducation #PersonalFinance #PolicyWins

ALZA Strategies is pleased to announce the appointment of Malia Arenas as its newest associate. With her background in political communication and public affairs, Malia brings experience and expertise that will strengthen ALZA’s services and enhance client results. “Malia is an excellent addition to our team,” said Roger Salazar, President of ALZA Strategies. “Her careful attention to detail, and deep understanding of communications and public affairs will contribute to our ongoing successful implementation of strategic communication and crafting effective messaging for our clients. “We are pleased to welcome Malia to our team at a pivotal time,” said ALZA Strategies CEO Hilary McLean. “Malia’s drive and fresh perspectives will have a positive impact on our firm. Her experience working in a fast-paced communications office in the California legislature makes her well-prepared to deliver targeted outcomes for our clients. We know that Malia is on course to a successful career, and we are thrilled to be a part of that journey.” Malia Arenas joins ALZA Strategies after recently completing an internship with the Communications Office for California State Assembly Speaker Robert Rivas where she gained invaluable experience in strategic communications. Malia is a senior at California State University-Sacramento, majoring in Communication Studies. With her background in communications, specializes in effective messaging. “I am thrilled to be joining a dynamic team that is enthusiastic and committed to helping our clients navigate their evolving needs and interests. I’m excited to return to an agency following my internship in the legislature,” said Malia. “I’m thankful to Hilary and Roger for the opportunity to bring my skill set to the team and to be able to learn from their leading expertise in the industry.” ALZA Strategies has a proven track record and skills necessary to lead you through the intricate process of crafting a public affairs campaign. Whether trying to advocate for a position, win an election, build grassroots support, or build public support for your side on an issue, we can help you develop and implement a successful public affairs strategy. For more information, visit us at ALZA Strategies.

Our President, Roger Salazar, provided some post-VP Debate Analysis on KOVR | CBS News Sacramento tonight.

Fresno Unified School District (3rd largest in the state) is leading the way in #California to increase student access to financial education course. While a new law in the state requires all high schools to offer a personal finance course by the 2027-28 (and require it for the class of 2031), this district is not waiting. Nearly 1,000 students in the district will benefit from a semester-long and full year #personalfinance courses THIS school year! High quality curriculum and professional development will be keys to successful implementation in the state. For those California high school educators looking for curriculum, Next Gen Personal Finance is now an A-G approved program for our personal finance and financial algebra courses. In addition, personal finance teachers in California can earn $500 stipends and increase their confidence by participating in NGPF professional development. Thanks to the California and Nevada Credit Union Leagues and Robert Wilson for their support of the legislation and commitment to equipping California youth with these essential skills! https://lnkd.in/gK32ziCr

ALZA President Roger Salazar is in Chicago this week, serving as a California at-large delegate to the Democratic National Convention. This is his 6th DNC Convention and his third as a delegate.

Thank you, Lucas Public Affairs interns, Anna Deukmejian and Ryan L. for hosting a wonderful Capitol Connections event! It was so inspiring to hear the unique perspectives and advice of the three esteemed panelists: Cynthia Moreno, Press Secretary for CA State Assembly Speaker Robert Rivas, CA State Treasurer Fiona Ma, and Sacramento State University President J. Luke Wood, PhD!? We remain inspired by mentorship leaders Donna Lucas and Cassandra Walker Pye?and the entire LPA team. #Mentorship #Learningbydoing #handsonlearning #publicaffairs #strategiccommunications

ALZA Strategies celebrates our 2024 Summer Associates on #NationalInternDay and every day!

Join our President Roger Salazar as he moderates a panel at the American Association of Political Consultants CA Regional Conference June 24-25 in San Jose. Details in the post below.