Alternew

We need your help! We’re building a modern way to access expert tailoring & repairs—so finding the right tailor is as easy as booking a ride or reserving a table. Be part of our journey, help shape the future of fashion care, and get exclusive perks along the way! ?? Fill out this quick form—it takes just 20 seconds! ?? https://lnkd.in/e8EsNv8b

For brands that want to stay competitive, after-sales care isn’t an afterthought—it’s an essential business strategy. So great to see this Retail Brew article about Nuuly: Last year alone, they repaired 1.7 million garments, removed 1.2 million stains, replaced 50,000 buttons, and trained 84 repair technicians to keep their products in circulation. This isn’t just about maintenance—it’s a key part of how they operate, grow, and stay profitable. Here’s why after-sales care matters: ? Product Insights: Nuuly tracks repairs and material durability to refine future collections and guide fabric choices. ? Customer Retention: Offering seamless repair services builds trust, keeps customers engaged, and reduces churn. ? Sustainability & Profitability: Keeping garments in rotation reduces waste, extends product life, and drives revenue. At Alternew, we help brands integrate tailoring, repair, and after-sales care into their strategy—transforming post-purchase engagement into a powerful tool for retention, insights, and circularity. Reach out to explore ways to support and stay ahead of the future of after-sales care. Thanks for sending this article my way Zahra Biabani (another great fashion tech founder to follow building In The Loop)! #CircularFashion #AfterSalesCare #Sustainability #FashionTech #Personalization

Welcoming Harrie Schoots to Alternew’s Strategic Advisory Board! At Alternew, we believe that the future of fashion care is deeply tied to the future of textiles—yet today, these industries often operate in silos. That’s why we are thrilled to welcome Harrie as a Strategic Advisor, bringing his unparalleled expertise in textile chemistry and innovation to help bridge that gap. With over 25 years of experience improving yarn, fabric, and garment wet processing in dozens of countries and hundreds of mills and factories, Harrie is a true industry leader. He has pioneered over a dozen patents spanning fiber types, fabric qualities, dyeing processes, and functional improvements. His deep knowledge of textile dye and auxiliary chemistry, as well as data-driven technologies, will be invaluable as we scale care and repair solutions that are both impactful and practical. Why Harrie is Joining Alternew: "The future of fashion care is directly tied to the future of textiles, yet these industries remain siloed. Alternew is bridging that gap with real, scalable solutions. Care and repair are practical, high-impact ways to extend the life of garments and reduce waste—offering real change in an industry often overwhelmed by greenwashing. I’m excited to bring my expertise in textile chemistry to support Alternew in building a more connected and sustainable future for fashion." – Harrie A Little More About Harrie: ?? Former President (2020-2021) and Past President (until 2024) of the American Association of Textile Chemists and Colorists (AATCC) ?? Board Member of the Synthetic Yarn and Fabrics Association (SYFA) Founder of Fabric Figures, a first-of-its-kind digital tool for understanding yarn and fabric qualities in bulk assembled product orders ?? Recognized with the Bronze Medal from the Society of Dyers and Colourists (2024) for his contributions to global industry networking and connectivity ?? Holds a B.S. in Textile Chemistry from NCSU’s Wilson College of Textiles and an MBA from Suffolk University At Alternew, we are revolutionizing post-purchase fashion care—because sustainability isn’t just about what we buy but how we care for what we own. With Harrie’s insights and expertise, we are excited to take our textile care innovations even further. ?? Join us in welcoming Harrie alongside our growing board of incredible champions - Evan McCauley, Avani D., Isabella Livia, Melissa Roth Mendez (and more to come!) Would love your thoughts on how textile chemistry and care solutions can shape the future of fashion. ?? #Alternew #TextileInnovation #CircularFashion #SustainableFashion #FashionCare

Huge thanks to Sourcing Journal for covering our pilot launch with Faherty Brand! We’re excited to bring tech-enabled tailor matching to Faherty’s Madison Avenue store, helping customers get the perfect fit while supporting a more circular fashion future. Starting February 4th, this pilot will: ?? Equip store associates with Alternew’s system to instantly match customers with vetted, local tailors. ?? Provide seamless service—customers get an estimate and tailor details via text, no app required. ?? Gather key insights on customer retention, returns, and engagement to inform future expansion. As Lisa Diegel, Faherty’s Global Sustainability Director, said: “Customer experience, personalization, and sustainability are no longer optional—they’re imperative.” Fit is the final step to longer-lasting wardrobes—when clothes fit better, they’re worn longer, reducing waste and strengthening customer loyalty. We’re thrilled to collaborate with Faherty to reimagine after-sales service. If your brand is ready to elevate after-sales care, turning alterations and repair into a profit driver while building a truly sustainable solution, let’s chat! Check out the full Sourcing Journal article from business reporter Meghan Hall here: https://lnkd.in/e-kGYJ4W Thanks to the Faherty's Lisa Diegel, Alex Faherty, MIKE FAHERTY, Kerry Docherty, Nery Rodriguez, the incredible retail team, and everyone else for making this a priority in serving your customers with standout pieces, thoughtful craftsmanship, and a next-level experience! Thanks to the Alternew team, advisors, investors, and champions: Nancy Rhodes, Priyasha Shah, Abigail Manwiller, Rachel Sterling, Zoe Jakubowich, Chana Rosenthal, Amy Rauen, Harrie Schoots, Avani D., Melissa Roth Mendez, Isabella Livia, Evan McCauley, Pierre N Rolin, Perry Solomon, Harman Kochar, Murat Aktihanoglu, Jonathan Axelrod, Chantal Tjong, Liesl Chang, Cate Luzio, Dana Davis, Liz Alessi, Disney Petit, MBA, Amy Abrams, Jess Owens, Ankh Impact Ventures, Entrepreneurs Roundtable Accelerator, and so many more! We’re just getting started—fashion’s future is a "perfect fit" for innovation ?? ... #Alternew #Faherty #CircularFashion #RetailInnovation #Sustainability

Advisor News! ?? Welcoming the incredible Avani D. to the Alternew Strategic Board of Advisors! Avani brings a powerful combination of business strategy, technology, and apparel manufacturing expertise to tackle complex challenges in retail today. She has worked across luxury (Bergdorf Goodman), resale (Depop and Archive), and retail (Boston Consulting Group (BCG))—guiding companies through pivotal transformations and cross-functional opportunities. Her background spans emerging to scaled businesses, and she thrives when navigating critical moments of change. Avani holds an MBA from Harvard Business School, as well as BBA degrees in Finance and Business Administration and a B.S. in Textiles-Apparel Design from The The University of Texas at Austin. She also teaches "Climate Impact in the Fashion Industry" at The University of Texas' NY campus, shaping the next generation of fashion leaders. We’re incredibly excited to have her insights and leadership as we continue shaping the future of fashion care, circularity, and retail innovation. Welcome Avani! ?? #FashionInnovation #CircularEconomy #RetailTransformation #Alternew

?? Check out Alternew featured in Sourcing Journal's latest article on circular fashion innovations at Première Vision New York! Circularity consultant Liz Alessi presented the third chapter of her series, The Crisis of Stuff where she broke down the product value hierarchy, showcasing how brands can extend product life cycles, reduce waste, and build new revenue streams. And at the very top (and bottom)? Repair! From the article: ??"At the top (aka bottom) on the?product value hierarchy?is?repair. As?circular economy darlings?may know, the sector is swimming upstream. “One of the reasons that repair is expensive is because the?repair shops, the tailors, are not working in any automated way; they don’t really have systems to help them track the last time you had your shoes fixed,” Alessi said. “If we can create more efficiency at the actual repair shops, and help customers understand how to connect with those?local tailors, that’s going to help the whole system flow.” That is?Alternew’s?Alessi-assigned superpower. The tech platform effectively digitizes the entire after-sale journey, she said, successfully negating the need to scour Yelp reviews while also feeding brands data on consistent fit challenges. “When we’re feeling despair about the climate crisis and we feel like there’s nothing that we can do, there?are?things you can do; every single thing I showed you [here] are things you can absolutely employ in your organization, today, and it’s going to make a difference,” Alessi said. “We have to give each other?a bit of grace?in this arena—some of these things I showed you have never been done before, okay? We’re going to try things, we’re going to fail, and then we’re going to learn, and?try it again.” Key Takeaways ?? Technology unlocks circularity. Digitization makes sustainability profitable ?? Collaboration is key. Alongside Bank & Vogue Ltd/Ltée., Beyond Retro, Coach and Tapestry, Recircled, Debrand, and Refried Apparel, other brands featured in her presentation, we’re making circular solutions the standard. ?? Repair is the future. Brands need scalable repair solutions, and Alternew is making it easier than ever to integrate repair into the customer experience. Adding to the list LiquiDonate, In The Loop, SuperCircle, and so many more building much needed solutions. Thanks for including us among these incredible companies moving the needle ?? in circularity and great read by Alex Harrell! Thanks to team, board and advisors helping us unlock the full potential of circularity through care and repair! Priyasha Shah Abigail Manwiller Rachel Sterling Nancy Rhodes Melissa Roth Mendez Chana Rosenthal Avani D. Harrie Schoots Isabella Livia Melissa Oddo Evan McCauley Amy Rauen and so many more! https://lnkd.in/eu6pzjH2 #CircularFashion #Sustainability #Innovation #FashionTech #Alternew #PremièreVision

We're thrilled to announce that Ankh Impact Ventures “AIV” has made our latest investment in NYC based Alternew, led by fashion industry veteran and circular economy expert Nancy Rhodes. Alternew is transforming how fashion brands and retailers provide alterations and repairs by seamlessly connecting them with local, vetted specialists, like tailors, through a tech-enabled platform. By modernizing fashion's care and repair experience, Alternew is unlocking one of the industry’s most overlooked opportunities: after-sales care - a space where customer loyalty, operational efficiency, and sustainability come together. Brands today spend US$ billions on customer acquisition and retention, yet the after-sales journey remains largely untapped. Alternew enables brands to integrate care and repair services, fostering deeper customer connections and building circular, profitable business models. Alternew creates value for every stakeholder: ? For brands: Strengthen loyalty, champion circularity, and create new revenue streams. For those with internal tailoring teams, Alternew modernizes and elevates the customer experience. For those without, Alternew’s network of vetted tailors provides a seamless solution. ? For tailors: Unlock new revenue streams and access tools to modernize operations. ? For customers: Enjoy an after-sales experience that builds trust and long-term loyalty. At the core of Alternew’s operating system is its ability to collect and generate predictive insights. These insights empower brands to better understand their customers and tailor engagement strategies while helping specialists, like tailors, optimize their operations. Think of Alternew as the OpenTable for the fashion care industry—a scalable, centralized solution that modernizes a traditionally fragmented industry. As Nancy says: “Fashion’s circularity hinges on closing the care and repair gap, and Alternew is the bridge. We empower brands, specialists, and partners to elevate care and repair services, leveraging the operational power of our technology and network. By elevating overlooked trades into celebrated roles, Alternew is unlocking the full potential of circularity.” The team is uniquely equipped to modernize after-sales care with experience spanning design, engineering, data analytics, and even tailoring; a diverse skill set allows them to deliver scalable solutions tailored to all stakeholder needs. Most recently, they completed renowned tech accelerator Entrepreneurs Roundtable Accelerator and have just been named a shortlisted winner for the eBay x Council of Fashion Designers of America (CFDA) circular fashion fund. At AIV, we are proud to support Alternew as they redefine after-sales care and advance circularity. We are excited to be part of this exciting journey! #CircularEconomy #FashionInnovation #ImpactInvesting #TechForGood #Sustainability #Alternew #AfterSalesCare #FashionCare #CustomerLoyalty #FutureOfFashion #femalefounder #fillthegap

? Thrilled to welcome Melissa Roth Mendez to Alternew’s Strategic Board of Advisors! Melissa is a seasoned board director and global brand strategist with over 20 years of experience scaling, safeguarding, and shaping iconic consumer brands. Her experience includes 15 years at Burberry where she served as Global Vice President of Brand Protection, safeguarding brand integrity across 90+ markets. She led initiatives to uphold ESG standards, navigate complex compliance landscapes, and manage digital risks, making her an expert in building purpose-driven, resilient brands. ?? Melissa’s credentials include: ?? Juris Doctor from the Cardozo School of Law (Magna Cum Laude, Valedictorian) ?? Certification in ESG for Senior Leaders from the The Wharton School of Business ?? Extensive expertise in regulatory compliance, brand protection, and sustainability Her focus areas include: ?? Scaling brands with a focus on integrity and responsibility ?? ESG-driven strategies for long-term value creation ?? Guiding organizations through market expansion and risk management In Melissa’s own words: "Alternew is pioneering a more sustainable future for retail by connecting fashion with alterations and repairs. By enhancing the customer experience while promoting profitability and sustainability, Alternew is setting a new standard for the industry. I’m eager to contribute my expertise in building purpose-driven brands and fostering sustainable business practices to support their continued success." ?? As the founder of MRM Brand Advisory LLC, she partners with high-growth companies to align commercial ambitions with corporate responsibility, drive operational excellence, and strengthen risk management frameworks. We’re beyond excited to have her guidance and insights as we continue to innovate and lead in this integral pillar of circular fashion. ???

?? We’re thrilled to have Evan McCauley on our Strategic Board of Advisors at Alternew!?Her extensive expertise in circularity and innovation will be invaluable as we continue advancing the post-purchase journey in fashion. With over 20 years of experience in the apparel and textile industry, Evan has led business strategies and sustainability initiatives for both startups and global brands ?? .?Her leadership in materials development, supply chain innovation, and ESG has driven groundbreaking projects across the industry. ?? Evan holds a BFA in Apparel Design from the Rhode Island School of Design, an AAS in Textile Development and Marketing from Fashion Institute of Technology, and an MSc in Impact-Focused Business and Investing from IE New York College. ?? Check out her internationally published research on textile recycling -? Exploring the Business Case for Textile-to-Textile Recycling using Post-Consumer Waste in the US: Challenges and Opportunities - here: https://lnkd.in/e79HFhT3. We’re incredibly excited to have her on board as we continue to innovate and drive circularity in fashion.?

?? If you've seen some of the viral hits coming out of the Manhattan Vintage Show, but haven't been able to attend yet, NOW IS YOUR CHANCE! Alternew will be back again this weekend, October 18th-20th and we've partnered with incredible tailors using the newest update of our SaaS product! ??? We’ve been hard at work, fresh off some exciting brand activations, and we’re excited as always to showcase what’s next in fashion >>> care and repair! Why does it matter? Resale and repair aren't just trends—they’re critical pillars of the circular economy that go hand in hand ??. Caring for the things we wear and rewear doesn’t just extend the life of garments; it fosters loyalty, trust, joy, and sustainability. (thanks Amy Abrams and Shop Extraordinary Enterprises for supporting the work we do!) Look forward to seeing you there! And if you’re a brand or NYC storefront looking to add alterations or repair services, whether it's a permanent offering or activations bringing new customers in for the holidays, send me a DM or catch us at the show ?? Don’t let your customer journey end at the register! Grab your tickets here ?? https://lnkd.in/gSKPZW9f