Alternew

? Thrilled to welcome Melissa Roth Mendez to Alternew’s Strategic Board of Advisors! Melissa is a seasoned board director and global brand strategist with over 20 years of experience scaling, safeguarding, and shaping iconic consumer brands. Her experience includes 15 years at Burberry where she served as Global Vice President of Brand Protection, safeguarding brand integrity across 90+ markets. She led initiatives to uphold ESG standards, navigate complex compliance landscapes, and manage digital risks, making her an expert in building purpose-driven, resilient brands. ?? Melissa’s credentials include: ?? Juris Doctor from the Cardozo School of Law (Magna Cum Laude, Valedictorian) ?? Certification in ESG for Senior Leaders from the The Wharton School of Business ?? Extensive expertise in regulatory compliance, brand protection, and sustainability Her focus areas include: ?? Scaling brands with a focus on integrity and responsibility ?? ESG-driven strategies for long-term value creation ?? Guiding organizations through market expansion and risk management In Melissa’s own words: "Alternew is pioneering a more sustainable future for retail by connecting fashion with alterations and repairs. By enhancing the customer experience while promoting profitability and sustainability, Alternew is setting a new standard for the industry. I’m eager to contribute my expertise in building purpose-driven brands and fostering sustainable business practices to support their continued success." ?? As the founder of MRM Brand Advisory LLC, she partners with high-growth companies to align commercial ambitions with corporate responsibility, drive operational excellence, and strengthen risk management frameworks. We’re beyond excited to have her guidance and insights as we continue to innovate and lead in this integral pillar of circular fashion. ???

?? We’re thrilled to have Evan McCauley on our Strategic Board of Advisors at Alternew!?Her extensive expertise in circularity and innovation will be invaluable as we continue advancing the post-purchase journey in fashion. With over 20 years of experience in the apparel and textile industry, Evan has led business strategies and sustainability initiatives for both startups and global brands ?? .?Her leadership in materials development, supply chain innovation, and ESG has driven groundbreaking projects across the industry. ?? Evan holds a BFA in Apparel Design from the Rhode Island School of Design, an AAS in Textile Development and Marketing from Fashion Institute of Technology, and an MSc in Impact-Focused Business and Investing from IE New York College. ?? Check out her internationally published research on textile recycling -? Exploring the Business Case for Textile-to-Textile Recycling using Post-Consumer Waste in the US: Challenges and Opportunities - here: https://lnkd.in/e79HFhT3. We’re incredibly excited to have her on board as we continue to innovate and drive circularity in fashion.?

?? If you've seen some of the viral hits coming out of the Manhattan Vintage Show, but haven't been able to attend yet, NOW IS YOUR CHANCE! Alternew will be back again this weekend, October 18th-20th and we've partnered with incredible tailors using the newest update of our SaaS product! ??? We’ve been hard at work, fresh off some exciting brand activations, and we’re excited as always to showcase what’s next in fashion >>> care and repair! Why does it matter? Resale and repair aren't just trends—they’re critical pillars of the circular economy that go hand in hand ??. Caring for the things we wear and rewear doesn’t just extend the life of garments; it fosters loyalty, trust, joy, and sustainability. (thanks Amy Abrams and Shop Extraordinary Enterprises for supporting the work we do!) Look forward to seeing you there! And if you’re a brand or NYC storefront looking to add alterations or repair services, whether it's a permanent offering or activations bringing new customers in for the holidays, send me a DM or catch us at the show ?? Don’t let your customer journey end at the register! Grab your tickets here ?? https://lnkd.in/gSKPZW9f

As part of #ClimateWeekNYC, Alternew co-hosted "Breaking Silos for a Sustainable Fashion Future" alongside Faherty Brand’s Director of Global Sustainability, Lisa Diegel, and Redyoos Founder and CEO Cleo E. at the Madison Ave store. An incredible evening bringing together brands, innovators, and key stakeholders sparking discussions on tackling the complex challenges within the fashion industry... and heard some VERY exciting news from Alex Faherty and Lisa Diegel on the future of Faherty Brand and it's commitment to sustainability (more to come!) Shoutout to the team Nancy Rhodes and Rachel Sterling, Priyasha Shah, Abigail Manwiller, and strategic advisors Chana Rosenthal, Amy Rauen, and Evan McCauley And thank you to our great sponsors from Pretty Tasty Tea, Talkhouse Encore, and Ten To One Rum!

?? Come check out our CoFounder Rachel Sterling speak tonight at 6pm at the Crafting the Future panel for Columbia Venture Community!

We're thrilled to welcome Isabella Livia to our Strategic Board of Advisors, bringing a wealth of expertise in business development, partnerships, and the circular economy within the fashion industry. At Vestiaire Collective, she served as the Business Development & Partnerships Manager, where she designed and executed partnership strategies for major global brands, including Gucci, LUISAVIAROMA, and Burberry. Her role involved negotiating and securing partnerships, managing relationships with key stakeholders, and driving initiatives that aligned with the company’s growth objectives. At The RealReal, her role in the secondhand marketplace included managing a substantial portfolio of client accounts, enhancing client relationships, and seeking new business opportunities. She contributed to strategic planning, drove efficiency improvements, and led project management efforts across both internal teams and external partners. Her work supported in expanding the company's reach and refining its business operations. Throughout her career, she has developed deep expertise in wholesale, merchandising, and buying, as well as leading international retail expansions. Her experience spans from managing day-to-day operations to executing long-term strategic initiatives, always with a focus on driving business growth and promoting sustainable practices. "As a person who is passionate about the Fashion industry and always looking for businesses to enhance and feed my entrepreneurial mind, I am excited to be a part of Alternew's board of? strategic advisors. I look forward to connecting with like-minded professionals who share my enthusiasm for sustainability and innovation." We are excited to have Isabella on board, where her extensive experience and hands-on approach will be invaluable as we continue to innovate and lead in the circular fashion economy.

Calling all NYC friends! Alternew is doing some research and would love your help! 1?? Get one of your garments altered or repaired using an Alternew expert tailor. 2?? Fill out a short survey about your experience. 3?? The first 20 people will receive a $10 Amazon gift card as a thank you! Click here to get started! https://lnkd.in/eWTKkHDv Reach out if you have any questions! Rachel, Nancy, Priyasha, and Abigail!

Recently had the pleasure of speaking on a panel for #NYTechWeek on the ‘Future of Fashion’ with Tyler Mulvihill & CLARE TATTERSALL moderated by Nova Lorraine. Talked about everything from where I see fashion heading to how AI & new technology is shaping my day to day as an Art Director in the industry. With over 400 people attending the event, it was a great experience with all the people I connected with. Thank you to the sponsors Arête, Alternew, Beni & The PS Collective and Nancy Rhodes & Rachel Sterling for having me! Grateful for the opportunity, looking forward to more. ???? ?? Studio Lavoo

Excited to be a circular partner of the inaugural TFL Showcase in NYC THIS WEEK! The Fashioneering Lab?is a consultancy, think tank, and now, a community comprised of a global team of curated, vetted industry leaders and brands built to future-proof the fashion industry. Some entrepreneurs in residence have included fashion leaders such as Ron Thurston, Amy Rauen, Hillary Cullum, Lisa Morales-Hellebo, Lori Sussle Bonanni, and, of course, TFL founder, Kate Sheldon ?? CEO The Fashioneering Lab.. This showcase will highlight and support the development of luxury brands from around the globe, each uniquely embracing sustainability and making significant strides toward circularity including collections from Vaishali Shadangule, Maxine Trowbridge, Daryl Kerrigan, Tamara Davydova,?Paige Andreas, Keegan Andreas, Elizabeth Goodwin Welborn, Rob Smith, and Caroline Priebe Grateful to be a partner supporting these developing brands as they advance sustainability, inclusivity, and circularity alongside Recurate NFW Elizabeth Henries Morphology Consulting, Jessica Quillin, PhD, Bryce Quillin PhD, Sasha Wallinger, elssus, The Phluid Project, and Style with Substance "The future of fashion is all of us, let's make it a bright one!" #circulareconomy #sustainablefashion https://lnkd.in/g5qanNFv

?? Over 400 attendees?joined Alternew and our amazing co-hosts, The PS Collective, Beni, and Arête, for an unforgettable night at this year's “Experience the Future of Fashion” as part of TECH WEEK by a16z! With a line around the block and a space that was brimming with cocktails, meaningful conversations, joy, and you might even say we were the hottest event of tech week (IYKYK) ?? . We were truly blown away by the captivating and engaging community we were able to bring together. ?? Actual quote from one attendee after waiting 30 min to get in, “Nah, it was great;?there were some really interesting people in line!” ?? This inaugural event highlights the incredible potential for fashion tech to become a more integral part of the tech week experience. The energetic engagement we witnessed is a testament to the growing appetite for innovative solutions and meaningful conversations within the fashion industry to push the boundaries for progress. Special thanks to our fantastic panelists from EON, Fit for Everybody, Version Tomorrow, Lectra, The Canvas Global, Inc., Teleport, FIT:MATCH.ai, Indyx, Recurate, ANYBAG, SuperCircle, EILEEN FISHER, INC., Debrand, Digital Fashion Week, Consensys, Tommy Hilfiger, who spoke across the value chain in fashion through the lens of tech, moving from Production and Supply Chain, Retail and Shopping, Post-Purchase Use, Next-life, all the way to Digital, Phygital, and Web3 Realities We also had amazing demos from &Her, Shop Cloo, Confitence.ai, Mackey's, and Glaze. And so grateful to Maison 10 for being the perfect space to host and Jordan Petsy for capturing the best pics! ???If you had any takeaways or?insights, that sparked during our sessions (we saw so many people taking notes which was epic), please share in the comments ??! ?We're so incredibly thrilled to have hosted this pioneering event and can't wait for what the future holds! Here's to the future of fashion tech! ?????? PS - We’re so sorry to the rest of the overwhelming 900 people that registered and we weren’t able to get in, but promise continued opportunities to connect coming soon!