Influencer marketing, while super popular, does not necessarily have the best reputation. "Influencers are a big waste of money. Where's the ROI? I have spent thousands on influencers and saw no return," -mid-sized company "How could I possibly afford influencers? Would they even want to work with me?" - solopreneur "There's no influencer who will understand my company. We do software development--not cosmetics." -startup founder "Influencers don't really care about what we do. And they'll cost us way too much money anyway."- nonprofit It's true that many influencers out there inflate their rates, experience, and are willing to jump on any and every trend just to get money in the door. But for those influencers, we promise you, there are hundreds more who actually want to make a positive impact with their platforms, and work with companies and organizations like yours who are on a mission to do same. Influencer campaigns can be structured for ANY budget as well-- not all influencers are "macro" with 500,000 + followers on a given platform. There are influencers who have demonstrated their authority in other ways and seek meaningful partnerships with even under 50,000 followers. If you are curious about affordable ways to work with influencers, check out this FREE guide we created for individuals and companies still on the fence about influencer marketing. https://lnkd.in/emQJaYAB Have questions? Drop a comment! #influencermarketing #startup #partnerships #influencers #influencermarketingtips #nonprofits #smbs #smb #startupfounder #smallbusinessowner
关于我们
Founded by entrepreneur, multimedia producer, marketing strategist Nadya Rousseau, and photographer, writer, and marketing strategist Lauren Jones, Alter New Media began as a digital production house. Now, more squarely working at the intersection of marketing, media, and tech, Alter New Media understands that purpose and profit should never be mutually exclusive and carries this ethos into every project. Alter New Media has supported over 700 companies, creators, talent, and thought leaders worldwide across multiple industries to date with brand and marketing strategy development, end-to-end digital marketing, influencer marketing, public relations, purposeful partnerships, and digital production. Serving clients that aim to make a lasting impact in the world and disrupt the status quo with their product or service is what drives Alter New Media forward. Alter New Media provides purpose-driven marketing, public relations, partnership facilitation, and digital production from a team of trained professionals. We pride ourselves on having a diverse team, with team members based in the United States, Canada, Europe, Africa, and the Philippines. Our services are designed to empower companies and creators to obtain their visionary business and/or creative goals while also making a difference in the world. Though industry agnostic, Alter New Media primarily supports companies involved in Web3, technology, e-commerce, social impact, and startups. As a strategy-first company, we follow a comprehensive, streamlined proprietary process to solve complex branding, marketing, and sales issues and come prepared with an out-of-the-box strategic approach rooted in Guerrilla and relationship marketing. We apply this approach to every customer, influencer talent, and partner we work with. Alter New Media' s approach maintains the ethos for all of our clients and creators: purpose and profit are never mutually exclusive.
- 网站
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https://www.alternewmedia.com
Alter New Media的外部链接
- 所属行业
- 营销服务
- 规模
- 11-50 人
- 总部
- Las Vegas，Nevada
- 类型
- 私人持股
- 创立
- 2016
- 领域
- digital strategy、social media management、social media strategy、strategic partnerships、public relations、Instagram growth、content development、nonprofits、social enterprises、B-Corps、startups、publicity 、influencer marketing、influencer talent management、Web3、technology和startups
地点
Alter New Media员工
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iten kabil
Brand Manager @esteelauder America Certified Makeup Artist @Vizio X Senior Sales @Prada @louisvuitton Certified Digital Marketer
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Nadya Rousseau
I drive authority, revenue, and impact for disruptive and mission-driven leaders & companies.
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Lauren Jones
Co-Founder, Alter New Media | Marketing Strategist | I help mission-driven companies achieve their goals
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Jay Ann
Instagram Growth Specialist
动态
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Great topics! And great quote from our very own Nadya Rousseau #leadership #boundaries #empathy #eq #emotionalintelligence
I help leaders maximize personal & business potential through the effective leverage of EQ and empathy | Talent Optimizer | Trained Relationship Builder
Emotional intelligence (EQ) isn’t just about being empathetic—it’s about knowing when and where to set boundaries. Many people mistake high EQ for always saying ‘yes,’ always understanding, and always absorbing others’ emotions. True emotional intelligence means recognizing when someone is overstepping, when a situation is draining you, and when it’s time to protect your own mental and emotional well-being. Empathy without boundaries can lead to burnout, resentment, and emotional exhaustion. You can care deeply without losing yourself. You can listen without taking on others’ burdens as your own. You can give support without sacrificing your own peace. ??Alter New Media’s Nadya Rousseau talked more about this in the 2nd episode of “The Empathic Leader” podcast. Catch this episode and all the latest episode wherever you get your podcast including: ? APPLE: https://lnkd.in/gCzMV_4u? ? SPOTIFY: https://lnkd.in/gas36dZM ? YOUTUBE: https://lnkd.in/gUaV6vcQ? . . . #EmotionalIntelligence #EQ #EmotionalQuotient #Empathy #TheEmpathicLeadership #EmpathLeader #LeadershipStyle #LeadershipTips
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Great insights from our founder,?Nadya Rousseau,?on?#AI?and how it is a game-changer for business!
I drive authority, revenue, and impact for disruptive and mission-driven leaders & companies.
AI isn’t new—it’s just the latest wave in a long history of tech shifts I’ve seen and worked through. The real question isn’t if AI will change the game—it already has. The question is: are you using it effectively? I help entrepreneurs, startups, and SMBs leverage AI tools like ChatGPT to scale smarter, not harder—without the overwhelm. AI isn’t replacing human strategy, but when used correctly, it can amplify creativity, streamline operations, and unlock new opportunities. If you’re ready to integrate AI into your business the right way, send me a message or book an appointment. Let’s talk. #NadyaRousseau #AlterNewMedia #StartupMarketing #StartupGrowth #PurposeDriven #Entrepreneurship
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The recent TikTok ban and its swift reversal bring to light complex dynamics around national security, global power plays, and the tech platforms shaping culture and commerce. While concerns about foreign influence are valid—especially when China has long banned platforms like Meta and Google—this situation highlights broader issues that go beyond ByteDance. As an agency representing influencer talent who earn their livelihood on TikTok, this moment was a stark reminder of the fragility of relying solely on one platform. TikTok has revolutionized culture, empowered small businesses through features like TikTok Shop, and created new economic opportunities. However, this temporary ban served as a wake-up call: creators, agencies, and businesses need to prioritize diversifying their presence. Whether it’s building a strong website, investing in PR, or expanding onto multiple platforms, the key takeaway is clear—don’t put all your eggs in one basket. This moment revealed not only the power of TikTok but also the importance of future-proofing your brand. The ban didn’t last, but it showed us what could happen. Let this be a call to action to stay nimble, adaptable, and resilient in an ever-changing digital world. Nadya Rousseau Lauren Jones #DigitalStrategy #TikTokBan #SocialMediaMarketing #BrandDiversification #AlterNewMedia
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The Transformative CEOs mastermind is all about meta-transformation. This type of transformation means internal changes (within the self) extending to external changes (within the CEO community and beyond). The goal is to create a better overall quality of life for CEOs and the communities they serve. Please take a look at the Transformative CEOs' mastermind aftermovie courtesy of Jake Lemon founder of Nova Films and Keegan Zoller founder of VC Solutions #ceo #transformation #positivity #impactdriven #community
Co-Founder, Alter New Media | Marketing Strategist | I help mission-driven companies achieve their goals
?? The Transformative CEOs Mastermind Recap ?? On November 19th and 20th, we gathered at the beautiful Bottega Exchange in Las Vegas for the Transformative CEOs Mastermind, an inspiring two-day experience hosted by Nadya Rousseau and I, owners of Alter New Media. This event brought together purpose-driven leaders to share insights, foster growth, and spark transformation—inside and out. Day One focused on #CEOs seeking meta-transformation, exploring internal alignment and external strategies for success. #Firesidechats with brilliant leaders, including Kate Walker, SPHR, SHRM-SCP Karma Hunter, Kelli Despain, and Lauren A., offered invaluable leadership, innovation, inclusivity, and #sustainable growth wisdom. Lunch from Salad and Go added a refreshing touch to this day of connection and inspiration. Thank you Elias for inviting mentees and helping us stay organized for day 2! Day Two turned to actionable mentorship, supported by Nevada Partners, Inc. and #Promisestartups with Elias Benjelloun , as established entrepreneurs paired with burgeoning leaders to tackle key topics: ?? Ideation and pre-seed launches ?? Seed funding and investment strategies ?? Product viability and scalability The day emphasized collaboration and the importance of community, with discussions over pizza about navigating the complexities of startup success. Thank you to Keegan Zoller of VC Solutions and Jake Lemon of Nova Films for helping us create impactful and awe-inspiring footage that told our story and the story of other CEOs who want to make a positive difference in the world and create a better society. Thank you to attendees such as Alaric Overbey , Suriel Cruz , David Imada , Jessica Galindo , Jared Despain and others who joined us! This event holds even more profound meaning as we remember Kelli DeSpain, the visionary founder of Bottega Exchange, who tragically passed on December 4th. Kelli’s warmth, generosity, and brilliance left an indelible mark on all who attended, and her legacy will continue to inspire entrepreneurs for years to come. We are grateful to everyone who made this event a success and look forward to continuing this mission of purpose-driven leadership and transformation. Please take a look at the after-movie below. Global Entrepreneurship Network #TransformativeCEOs #PurposeDrivenLeadership #MetaTransformation #EntrepreneurshipCommunity #MentorshipMatters #AlterNewMedia #BottegaExchange #LegacyOfKelliDeSpain #InnovationAndGrowth #LeadershipInAction
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?? Happy New Year from all of us at Alter New Media! As we welcome 2025, we’re excited to continue creating purpose-driven campaigns, amplifying voices that matter, and helping brands make a lasting impact. ?? Thank you for being part of our journey—we can’t wait to grow and thrive together in 2025! Wishing you and your loved ones a prosperous and impactful year ahead! ??? What’s your big goal for the new year? Share with us below! ?? #AlterNewMedia #HappyNewYear2025 #Nadyarousseau #Laurenjones #PurposeDrivenMarketing #NewYearNewGoals #mediacompany #purposeandprofit #prservices #purposedriven #media #lasvegasinfluencer #lasvegasbusiness #lasvegasbusinessowner
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??Happy Birthday to our founder, CEO, and visionary leader, @nadyarousseau! Today, we celebrate not just another year of your incredible journey but the unwavering passion and purpose you bring to Alter New Media every day. Join us in wishing Nadya the happiest of birthdays !???? #AlterNewMedia #NadyaRousseau #LaurenJones #HappyBirthdayNadya #VisionaryLeader #FemaleFounder #WomenInBusiness
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Social media marketing has transformed over the years. ?? What once thrived on simple likes and generic posts now demands creativity, strategy, and purpose. Let’s take a quick journey through time to explore what worked then vs. now: ?? Then(2010-2016): ? Posting for the sake of posting—quantity over quality ? Chasing followers, often ignoring engagement or interaction ? Static images dominated the feed, with little focus on video ? Generic campaigns that lacked personal connections ?? Now (2023+) ?? Purpose-driven campaigns that connect deeply with audiences ?? Engagement over vanity metrics—honest conversations build trust ?? Videos, reels, and live sessions dominate content strategies ?? Brands use authentic storytelling to create emotional resonance The way we connect with audiences has shifted, but the opportunities have never been greater. Success today lies in crafting a meaningful strategy that blends authenticity, community engagement, and the right tools. Let us help you stay ahead of the curve! ?? Whether it’s through innovative campaigns, advanced analytics, or creative storytelling, we can elevate your social media game and keep your brand thriving in this ever-changing landscape. ??Contact us today. Let’s take your brand’s digital presence to the next level! #AlterNewMedia #NadyaRousseau #LaurenJones #Socialmediamarketing
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Today’s most influential CEOs aren’t just company figureheads—they’re storytellers, visionaries, and trusted voices. Crafting a personal brand isn’t just about visibility; it’s about creating an authentic connection that inspires trust and reinforces the values of your organization. Personal branding is the bridge between who you are as a leader and the mission of your company. It’s about aligning your voice with your vision, sharing the lessons learned along the way, and connecting with your audience on a deeper level. An executive presence built on authenticity, transparency, and purpose can redefine not only your leadership style but also how your business is perceived. It’s time to stop blending in and start leading with a brand that’s uniquely yours. Are you ready to strengthen your executive presence and leave a legacy that matters? Let’s explore how your personal brand can elevate your influence and drive meaningful connections. ?? Discover more in our latest article: https://buff.ly/4eUsioZ #Leadership #PersonalBranding #ExecutivePresence
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This year, December 25th brings double the joy as we celebrate both Christmas and the first night of Hanukkah! ???? To all those lighting the menorah and gathering around the Christmas tree, may your homes be filled with light, love, and laughter. Whether spinning dreidels or unwrapping gifts, today is a reminder of the beauty of togetherness and tradition. Our founder, @nadyarousseau, grew up in an interfaith household, and celebrates both holidays– for those of you who do also, we’d love to hear from you! Here's to a holiday season that celebrates connection and unity. Wishing you a Merry Christmas and a Happy Hanukkah from all of us at Alter New Media! ?? Share your traditions with us in the comments! ?? #AlterNewMedia #MerryChristmas #HappyHanukkah
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