What do Beyoncé, Tracy Chapman, Luke Combs and Shaboozey have to do with a shift in American sentiment? Devora Rogers writes about how there are more things bringing us together than dividing us: https://lnkd.in/gvpvvcDF #US #Americans #statistics #data #marketresearch #mrx
Alter Agents
市场调研
Los Angeles，CA 3,914 位关注者
Helping brands understand consumers in an era of radical disruption.
关于我们
Alter Agents is a full-service strategic market research consultancy reimagining research in an era of shifting decision making. Deep creative thinking and innovative solutions help Alter Agents’ clients understand consumer needs. The Alter Agents team believes that research must adapt to help brands overcome challenges brought by trends like shopper promiscuity and brand narcissism. The company’s immersive approach and unique methodology has helped brands such Snapchat, YouTube, Audacy, Viking Cruises, Pinterest, and more gain powerful, actionable insights. More at www.alteragents.com.
- 网站
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https://www.alteragents.com
Alter Agents的外部链接
- 所属行业
- 市场调研
- 规模
- 11-50 人
- 总部
- Los Angeles，CA
- 类型
- 私人持股
- 创立
- 2010
- 领域
- Market research、Marketing、Branding、Consulting、Agile Neuroscience、Shopper Journey、Consumer Research、Message Testing、Brand Tracking、Customer Segmentation和Emotional Response Testing
地点
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主要
获取路线
US，CA，Los Angeles，90014
Alter Agents员工
动态
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TikTok audiences are diverse and dynamic, and brands need to engage with them through authentic content and ads that align with the platform's unique style. Our CSO Devora Rogers writes for Quirk's Media about our research with TikTok and what their users expect from advertisers. ?? Read the full article here: https://lnkd.in/gRm6asrT #TikTokMarketing #DigitalAdvertising #ConsumerInsights #SocialMedia #AdvertisingTrends #QuirksMedia
What do TikTok users want from advertisers? | Articles
quirks.com
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Thanks to MrWeb.com for covering our new hire and promotion news! Our team is the best, and we are excited for the future with Joshua Grullon, Evelyn Yau and Jennifer Franks. And our newly promoted team members: Brage Acuff, Bryce Hollen, Meg R. and Jamie Blackwell. https://lnkd.in/gTvz5zb5
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Our friends Takeshi Tawarada and Kara Louis from Snap Inc. shared a bit about some of our recent research into #AR and #sustainability on the Infotools, Insights powered by Harmoni podcast. Did you know that AR can significantly contribute to sustainability by reducing shopping returns and material waste? The research shows that AR can drive a 46% reduction in carbon emissions compared to traditional shopping methods. In addition, they discussed how AR can enhance the world around us, it's role in capturing active attention for advertisers, and the future of AR. Tune in here: https://lnkd.in/gr84tRy8
Now that's Significant
pod.co
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A must watch! Tune in anytime for Devora Rogers' presentation on how thought leadership can positively impact sales strategy - plus a sneak peek into some of our newest bespoke research. You can register to watch on demand here: https://lnkd.in/dunECK78
Had a great time presenting at the Strategy Alliance's virtual?event this morning. I spoke about how thought leadership can positively impact your sales strategy (it's also way more fun and meaningful than doing sales decks). According to Edelman and LinkedIn B2B research is a great way to drive growth. I also gave a little sneak preview into our latest bespoke research project on American consumer sentiment. Looking forward to presenting this talk?in San Francisco on October 23 at the in-person Chief Strategy Officer Summit.?https://lnkd.in/ghxhfdvt
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ICYMI - Check out our presentation on how branded AR experiences can drive consumer action with Heather O'Shea and Aarti Bhaskaran - originally presented at Greenbook's IIEX North America conference. https://lnkd.in/gpsRDrMW
Augmented Reality: Boosting Engagement and Creating Goodwill
https://www.youtube.com/
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Tomorrow at 8:45am Pacific, join our Chief Strategy Officer, Devora Rogers, at The Alliance's Chief Strategy Officer Summit - virtual edition. She'll be talking about how you can lead your growth strategy with thought leadership. Registration is free and it is not too late to sign up! Get your pass today: https://lnkd.in/gwwwwMt8
Chief Strategy Officer Summit
virtual.strategyalliance.io
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"The world feels shaky and uncertain and, while maybe not at the same level as the pandemic, it is certainly reminiscent of it." How can brands address consumer fear? Rebecca Brooks shares some tips in her latest Forbes article: https://lnkd.in/gE2FgqCB
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Our Research Director Adrienne (Scotti) Lieberman kicks off our new series of "Meet the Team" posts, where you’ll get to know the incredible people behind the work we do at Alter Agents. ?? Adrienne is enthusiastic in her quest to understand what drives consumer behavior. With more than 10 years of experience, she has led multiple projects for clients spanning media, technology, and CPG industries. She's one of our most compelling storytellers, bringing the insights she's uncovered to life for our clients. Thank you Adrienne for all you do for us! ?? ?? At Alter Agents, our team is the heartbeat of everything we do. They bring passion, creativity, and expertise to every project, and we can’t wait to share their faces with you through this new series of posts. Each team member plays a crucial role in helping us deliver exceptional work to our clients. https://lnkd.in/gjNUWqYn
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How can you create thought leadership programs that elevate strategic influence? Our Chief Strategy Officer Devora Rogers will be speaking about this topic at The Alliance's invite-only Chief Strategy Officer Summit this fall in San Francisco, with a virtual sneak preview on August 28th. You can sign up for the virtual event here: https://lnkd.in/gwwwwMt8
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