Alter Agents

A huge congratulations to Alter Agents' Heather O'Shea for completing the New York City Marathon this weekend. You're a force of nature, Heather! Way to go on your incredible accomplishment!

How often do you feel deeply connected to your work and those around you—or deeply discouraged? In today's fast-paced world, it’s easy to feel like we're constantly running a race, often without clear direction. But what if that feeling of discouragement isn't just a personal setback, but a symptom of something more systemic? My latest article written and researched with my longtime research friend, Nicole Steward-Streng dives into the core of this experience, especially for a sizable cohort of Americans who are plain out of hope. Nicole and I initially didn't want to write this article. But we decided this work can help us understand what's not working to create opportunities for growth and renewed purpose. Let's talk about what it takes to truly feel valued and connected, both in and out of the workplace. Please check out Alter Agents new substack, and let's start a conversation about making things a bit better for all of us. #marketresearch #marketinsights

Brands that offer moments of joy, relief or convenience stand out. It’s not just about having a good product, but about contributing to the well-being of your customers. ? Our Devora Rogers writes for Quirk's Media on how joy can improve a brands relationship with its consumers: https://lnkd.in/ghp7ctME #MRX #MarketResearch #BrandStrategy #Insights #ConsumerBehavior #ConsumerInsights

With the #2024election just days away, our data highlights shared concerns uniting consumers, giving brands chances to build trust and loyalty. ?? See how inflation, institutional distrust, and the quest for #authenticity shape behavior and how your brand can connect more deeply with its audience. ? Don’t miss out—get the full report today to understand the national mood. Download the report now! ? Discover #insights from Alter Agents' study that challenge the idea of deep division among Americans: https://lnkd.in/dAhxH3Ni #MRX #MarketResearch #ConsumerInsights #ConsumerBehavior #BrandStrategy

"As technology and consumer behavior rapidly evolve, it's crucial for advertisers and marketers to stay ahead of the curve." Our Devora Rogers writes for Radio World with Idil Miriam Cakim of Audacy, Inc. on our recent study which underscores the significance of recognizing the evolution of audio from companion to ritual. Learn more: https://lnkd.in/eFrmjq_n #MarketResearch #ConsumerBehavior #Insights #MRX #ConsumerInsights #BrandStrategy #Marketing

Tomorrow! Our Chief Strategy Officer Devora Rogers will be taking the stage at The Alliance's Chief Strategy Officer Summit in San Francisco. ?? What can you expect to learn from her talk? ? Why thought leadership matters ?? How to create thought leadership that drives results ?? Sneak peek into new thought leadership from our team at Alter Agents You can check out the full agenda for the event here: https://lnkd.in/eAiK2mBN #ThoughtLeadership #MRX #MarketResearch #Insights #Leadership

How does your brand spark joy and how does it make consumers' lives better, easier or brighter? ? In a divided and polarized world, brands have the power to unite people. Our Devora Rogers writes for Quirk's Media on how joy can improve a brands relationship with its consumers: https://lnkd.in/ghp7ctME #MRX #MarketResearch #BrandStrategy #Insights #ConsumerBehavior #ConsumerInsights

Next week! Our Devora Rogers will be taking the stage at The Alliance's Chief Strategy Officer Summit in San Francisco. ?? What can you expect to learn from her talk? ? Why thought leadership matters ?? How to create thought leadership that drives results ?? Sneak peek into new thought leadership from our team at Alter Agents You can check out the full agenda for the event here: https://lnkd.in/eAiK2mBN #ThoughtLeadership #MRX #MarketResearch #Insights #Leadership

Listeners are deeply immersed in their audio experiences, presenting brands with an opportunity to build trust, tell compelling stories, and establish authentic connections. Our Devora Rogers writes for Radio World with Idil Miriam Cakim of Audacy, Inc. on our recent study which underscores the significance of recognizing the evolution of audio from companion to ritual. Learn more: https://lnkd.in/eFrmjq_n #MarketResearch #ConsumerBehavior #Insights #MRX #ConsumerInsights #BrandStrategy

Is your brand bringing people together in shared experiences of joy? ? In a divided and polarized world, brands have the power to unite people. Our Devora Rogers writes for Quirk's Media on how joy can improve a brands relationship with its consumers: https://lnkd.in/ghp7ctME #MRX #MarketResearch #BrandStrategy #Insights #ConsumerBehavior #ConsumerInsights