AltAgency

?? The Hard Truth About Operations Managers Most founders get this wrong... They think their first ops hire needs to make everything "perfect." After speaking with Mandi Ellefson from Hands Off CEO we know better. It’s better to have a messy company generating growth and delivering client results than a perfectly organized one that's stagnant. Think about it: - Perfect systems ≠ Growth - Organized chaos > Dead business - Innovation > Organization The reality? Companies under $2M are usually messy. And that's okay. Because the companies obsessed with perfect systems are often the ones that collapse when they lose 3 clients in a month. Your first ops hire should focus on enabling growth, not just creating systems. Personally, after consulting over 800 agencies and service providers this has held true near 100%.

Want to know the real reason some prospects show up to sales calls already sold? It's not just about content quantity - it's about expertise exposure: the perfect mix of time spent consuming your content AND the depth that go into it. When someone says "I've been binge-watching your content for 6 months," that's not just engagement - it's your next client. ??

Here's why your LinkedIn posts aren't converting: They're too short to move prospects through the awareness journey. Here's what I mean: Short-form content: - Limited depth - Surface-level insights - Can't complete the sale Long-form content (12-45 mins): - Deep problem exploration - Comprehensive solutions - Full transformation possible The reality: You can't move someone from Problem Aware to Most Aware in a 1,300-character LinkedIn post. But in a single long-form piece? You absolutely can. That's why I use: LinkedIn → YouTube → Sales Think of it like this: Short-form hooks them Long-form books them Want to see this in action? Check my latest YouTube video (link in bio) // Stop trying to close in the comments // Start building a content ecosystem that sells

If your content isn't converting into leads... you're probably ignoring the 5 stages of awareness (and it's killing your sales!) Listen up because this is literally the most important thing you need to know about creating content that ACTUALLY converts. Not everyone in your audience is ready to buy! They're at different stages: ?? Unaware (don't even know they have a problem) ?? Problem Aware ?? Solution Aware ?? Product Aware ?? Most Aware (s/o to Eugene Schwartz for this framework that's literally changed my entire business) Here's the key: Most of your audience? They're at the TOP of this funnel. Completely unaware. And if you're only creating content for people ready to buy... you're leaving MONEY ON THE TABLE! ?? Want the complete AltAgency? model breakdown? Comment “case study” and I’ll send it to you.

Here's how we book calls every month without pitching: short-form content attracts attention, long-form content builds trust, and email nurtures relationships - it's a simple system that creates a steady flow of pre-qualified leads ready to buy. ??

Want to know why some agency owners are drowning in leads while others are stuck doing cold outreach that gets ignored? The secret isn't hustling harder - it's demonstrating your expertise through strategic content that attracts your ideal prospects and naturally moves them toward a buying decision. ??

Want to create better content faster and boost your cash flow? Learn why focusing on ONE platform beats trying to be everywhere, and how it can transform your small agency's growth.

Are you exhausted trying to be on every social platform? Discover why mastering ONE traffic source is the key to predictable growth and how it transformed our agency's success.

Stop spreading yourself thin with multiple sales tactics! Learn how we skyrocketed our conversions by focusing on ONE powerful sales pathway - our "consultation engine" - and how you can do the same.

Discover how we doubled our profits by ditching the "do-it-all" approach and focusing on ONE core offer. Learn how we turned our expertise into a high-value, repeatable package that clients couldn't resist.