AltAgency

The trust gap costing you clients (and how video fixes it) ?? 91% of customers buy from companies they trust, but here's the disconnect: ? 51% of business leaders think they understand customer trust ? Only 33% of customers agree with them ? 70% of decision-makers watch videos during purchasing While most fight for attention with disappearing social posts, YouTube content: ? Shows the real you ? Demonstrates expertise in action ? Creates connection at scale ? Lives forever (I have 6-year-old videos still generating leads daily!) This is why video isn't just content—it's your trust-building machine.

Your dream clients aren't on LinkedIn (they're here) ?? While everyone fights for attention on LinkedIn, check these numbers: YouTube reaches 83% of US adults vs LinkedIn's 30% For $100K+ income households, YouTube hits 89% vs LinkedIn's 53% People spend 49 minutes/day on YouTube vs 31 on Facebook The game-changer? YouTube is INTENT-BASED. Your ideal clients aren't mindlessly scrolling—they're actively searching for solutions to their problems.

Ever notice only ONE piece of content pops off? ?? The content creator's reality: ? 6 shorts from one YouTube video ? 4-5 will do 300-500 views ? Just ONE hits 1,000+ views And here's the kicker—they all look nearly identical! That's why we're experimenting with something counterintuitive: Creating LESS content (uncomfortably less). Quality > quantity finally makes sense when you see the numbers. Save this if you're drowning in content creation ?? #contentcreation #socialmediatips #creatorlife

Stop trying to serve everyone (do this instead) ?? The path to higher profits isn't more clients—it's the RIGHT clients. Most agencies fail because their ICP isn't refined enough, leading to: Impossible marketing Difficult sales Custom work for every client The 3-step specialization framework that changed everything: 1?? Define your EXACT ideal client 2?? Position your expertise to attract them 3?? Package ONE core solution they need This is how you stop customizing everything and start scaling.

I blocked off Mondays and Fridays completely (and everything changed) ? No calls on Monday. No calls on Friday. One core call on Wednesday. That's it. My 2025 focus: Do way LESS but get way MORE. The secret isn't working harder—it's designing your week to protect your genius zone. Save this if you're ready to reclaim your calendar ?? #productivityhacks #timemanagement #ceolife

Stop wasting time on endless sales calls ?? The most underrated sales strategy isn't about closing tactics... It's about qualifying leads QUICKLY with a systematic process. When you have: A clear qualification framework A structured presentation A repeatable system You gain: Confidence (the REAL sales superpower) Efficiency (30-min calls, not 90-min marathons) Scalability (eventually removing yourself entirely) This is how you sell MORE while spending LESS time on calls.

The minimalist vs. the commitment ?? Just signed a lease on a new studio space. Immediate thought: "Should I just work from home instead?" ??♂? Why is it the MOMENT we commit to something, we question if we really wanted it at all? The entrepreneur's eternal struggle: wanting freedom while creating new obligations.

Systems fail when your offer isn't dialed in ?? The most expensive mistake service providers make? Building automation before clarifying their core offer. Your offer isn't just what you sell—it's the foundation for EVERYTHING: - Sales system - Marketing process - Delivery systems - Team operations 17 different versions of documents = zero leverage. One clear, productized offer = true scalability.

Life within a 2-mile radius ? Plot twist: Sometimes I miss my commute. When your entire life happens within walking distance of home, you start celebrating weird wins: "OMG I FINISHED A WHOLE PODCAST IN ONE DRIVE" ?? The modern success paradox: Build a business that lets you stay home ↓ Occasionally leave home to feel productive Who else measures their commute in podcasts? ??

Stop turning away your best clients (do this instead) ?? Most agencies see larger clients as "too complex" and smaller ones as "can't afford us." Here's the counterintuitive truth: The SAME offer can serve both - by teaching them your process instead of doing it for them. At Cabela's, we had agencies teach our team their methods as a CONTRACT LINE ITEM. This "transfer offer" creates: A new revenue stream Less operational complexity Longer client relationships