Alta Media Partners

It sounds like TikTok and LTK are ahead of the trends once again??? According to Tech Crunch (https://lnkd.in/dmNkMHeU), it's rumored that there is a new TikTok + LTK integration coming. Creators will now be able to use this integration to automatically link the products on LTK in the comments of the video. Here's how we think this will change the game for brands and fashion creators: ? Creators Can Earn More: If you’re a fashion influencer, this partnership means you can now link directly to your favorite looks on LTK in your TikTok videos. That means more chances to earn affiliate commissions when your followers shop your style. ? ?? No More Scrolling for Links and Higher Conversion Rates: Consumers can shop directly from the video comments which makes for an easier user experience. One click, and they're shopping. ??TikTok Is More Than Just Entertainment: With this new feature, TikTok is continuously increasing their reputation as a Social Commerce app, paired with their growing TikTok Shop. It's setting a new standard for how we shop through video content. Ready to build your strategy around LTK and TikTok? Let's chat! #TikTok #LTK #TikTokShop #SocialCommerce #AffiliateMarketing

?? Myth vs. Reality: Investing in Amazon Affiliate Marketing We’ve heard some common concern from our brands considering Amazon affiliate marketing. Let’s debunk a few myths: 1?? Myth: Amazon Affiliate Marketing Lacks Transparency Reality:?With new and emerging partners like Levanta, brands now have access to an API integration for full visibility into affiliate performance, making it easy to track and optimize with publishers. 2?? Myth: Amazon Margins Are Too Low, Not Worth The Investment Reality: Amazon often delivers higher conversion rates than a brand's own website for increased orders and revenue, plus they offer up to a 10% Brand Referral Bonus to boost margins. 3?? Myth: Amazon is Only for Cheap Products Reality: High-ticket items, like furniture and electronics, thrive on Amazon. Shoppers trust Amazon for big purchases, thanks to its reputation and customer service. 4?? Myth: It’s Better to Invest in Other Channels to Support DTC? Reality: Meeting customers where they are matters. Amazon has a massive, ready-to-buy audience, and investing here can complement your DTC efforts, not replace them. ?? With the right approach, Amazon Affiliates are a powerful tool for scaling your brand and driving revenue. Ready to tap into Amazon’s potential? ?? #AmazonAffiliate #AffiliateMarketing #EcommerceGrowth

?? Client Spotlight: Ogee ?? We’re thrilled to showcase our recent wins with Ogee! When we first partnered with Ogee two months ago, we had a shared vision to elevate the affiliate program and strengthen partnerships with tier-1 media sites and content partners. ? Check out some of the incredible placements we've secured with renowned partners like Us Weekly, Elle, and Town & Country! Together, we're turning heads and driving impactful results. If you desire stronger partnerships and inclusions with top-of-funnel media and content partners, let’s chat strategy! ?? #PerformancePR #AffiliateMarketing #PartnershipMarketing?

?? FTC Bans Fake and AI Generated Reviews ?? #FTC #FakeReviews #BrandReviews #AffiliateMarketing?

Exciting news! ?? Alta Media Partners is honored to be selected as Naked Wines' Global Affiliate Marketing Agency! ?? Building on our already strong partnership in the US, the Alta team will expand it's role with Naked Wines to oversee regions in the UK and APAC. Using a data-driven, upper funnel approach, Alta will be tasked with creating and implementing strategy to drive new customer acquisition and long term LTV. "Since we started working with Naked Wines, we've been able to make strides in strategically aligning Naked Wines with authoritative media and content creators, while driving down CPA's and optimizing the program to focus on new subscribers. We are thrilled to be expanding the partnership globally and bring our strategy to new markets." - Ben Trevizo, Founder & President of Alta Media Partners #affiliateagency #nakedwines #affiliatemarketing #contentcommerce #dtcmarketing

?? Q4 shopping is coming. Is your affiliate team ready? ?? #Q4 #AffiliateMarketing

YouTube reports that consumers watched over 30 billion hours of shopping videos in 2023??? ? And with YouTube's recent announcement (https://lnkd.in/dP5-7swy ) around its expanded partnership with Shopify, it's time for brands to get on board with the YouTube Shopping Affiliate Program! TikTok Shop is on the rise with over 500k advertisers on the platform, so this announcement should come well received for Shopify Plus and Advanced Brands. YouTube is another trusted avenue to grow ecommerce revenue and connect with creators. The YouTube Shopping Affiliate Program also presents a large opportunity for high AOV brands with longer conversion times. Its long form content allows creators to spend more time reviewing products and truly educating the consumer before they purchase.? Within the partnerships umbrella, brands should treat YouTube shopping like they do any other creator based partnership. Here's what we recommend:? ? A custom but volume based outreach approach to creators? ? A process for follow ups, tracking, fulfilling sample requests and product gifting? ? Hands-on creator relationships to teach them the nuances of your brand and product? ? Balancing between creators who hit your target audience perfectly and testing with creators who could introduce your brand to new audiences Alta has the right team to get you set up with YouTube shopping and help you perfect your approach for all partnerships that can help you hit your growth goals. Let's chat ??https://lnkd.in/gASj395r

We're excited to welcome Concetta Cougras to the team as our New Client Development Associate! ?? Connie joins our Alta East office in Tampa and is currently in her last semester at The University of Tampa, pursuing a degree in business management. Before joining Alta Media Partners, Connie previously held an Affiliate Marketing Internship at a Tampa based startup. Connie is excited to dive deeper into the Affiliate space and support our agency growth. In her free time, you can find Connie at the gym or exploring some of the country's best beaches in Tampa Bay ?? Welcome to the team, Connie!

New Client Announcement?? We are excited to announce our client partnership with luxury organic skin care brand, OGEE. Alta Media Partners has been selected as OGEE's Affiliate Management Agency of Record. We will be tasked with driving incremental growth through a full funnel and data driven partnership strategy. We are aligned with OGEE's commitment to being a leading provider of clean and sustainable beauty products. OGEE's pledge to provide a true organic difference is clear as shown through their certification by NSF:?the most stringent standard in personal care products, which requires a minimum of 70% organic ingredients within each formula (other organic certifications only require a maximum of 20% organic ingredients). Time to scale this program while OGEE continues to scale the standards for the beauty industry!??

2024 has shaped up to be the year of customer referrals vs. creators vs. affiliates. ?? But when looked at through the lens of partnerships, each of these categories has the common ability to help brands drive sales and new customers.? According to Harvard Business Review, referred customers make more purchases more often and are up to 57% more likely to refer more new customers. Customer referrals are also cost-efficient. Brands can offer referee incentives like:? ?Store Credit? ?Gifted Product? ?Sales Incentives? And with advancing technologies, like impact.com's recently launched Advocate software, creating a customer referral ecosystem has never been more efficient. As a brand’s relationship grows with their most loyal advocates, they can graduate into a broader category of an influencer or affiliate. At Alta, we know the nuances of working with many different types of partners. We focus our attention on where there is growth to be achieved. ?? So if you’re looking for a fresh perspective on how to scale multiple types of partnerships, let’s chat ????https://lnkd.in/gASj395r