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I learned a lot from my recent conversation with?Holley Proctor Miller, President and Founder of?Grey Matter Marketing, Inc., on the latest episode of the?Alpha Sophia?Spotlight podcast! Holley spoke about the importance of understanding the problem your product solves. She shared insights on how companies often focus on "nice-to-haves" or "annoyances," but the real game-changer lies in addressing the “disgusters” — the problems that customers genuinely care about. This was a really informative conversation and a great listen for anyone working in the life sciences and marketing fields. Thank you, Holley! ??? Tune in to the full episode now — Link in the comments.

I learned a lot from my recent conversation with?Holley Proctor Miller, President and Founder of?Grey Matter Marketing, Inc., on the latest episode of the?Alpha Sophia?Spotlight podcast! Holley spoke about the importance of understanding the problem your product solves. She shared insights on how companies often focus on "nice-to-haves" or "annoyances," but the real game-changer lies in addressing the “disgusters” — the problems that customers genuinely care about. This was a really informative conversation and a great listen for anyone working in the life sciences and marketing fields. Thank you, Holley! ??? Tune in to the full episode now — Link in the comments.

Q1 is wrapping up!?? As we close the first quarter of the year, it’s a great time to reflect. Was it a season of growth, challenges, or unexpected surprises?

What’s the key to successfully connecting with your target audience? I asked Holley Proctor Miller, President and Founder of?Grey Matter Marketing, Inc., on the latest episode of the?Alpha Sophia?Spotlight podcast. Her answer? "People make decisions based on instincts and emotions, not just data." Holley's insights on understanding your audience’s pain points and transforming outcomes are a game-changer for anyone working in MedTech and the life sciences. Thanks for sharing,?Holley! ??? Tune in to the full episode now — Link in the comments. ?#MedTech #LifeSciences #Data

Breaking into the U.S. MedTech market? Here’s what you need to know. The $200B+ U.S. MedTech market is full of opportunity but also full of roadblocks. Many companies struggle, not because of their product, but because of their approach. Here’s what top MedTech companies do differently: ?? Find & Target the Right Buyers ? Many companies waste time on broad outreach. ? Use data-driven targeting to focus on HCPs who actually need your solution.?(Tip: Look at procedure volume & referral networks!) ?? Build a Smarter Sales Model ? Over-relying on distributors leads to slow sales and low priority. ? A hybrid model (direct reps + distributors + digital engagement) ensures better control over growth. ? ?? Strengthen Your U.S. Presence ? 94% of HCPs research solutions online, but many MedTech companies lack digital credibility. ? Case studies, expert content, and a U.S.-focused marketing strategy make a huge impact. At?Alpha Sophia, we help MedTech companies with the data and insights they need to win in the U.S. market—faster and with fewer risks. #MedTech #HealthcareSales #MarketExpansion #GoToMarket #AlphaSophia

You have a game-changing product. It could save lives. But hospitals aren’t buying.?What’s stopping them? Most reps miss key steps in the sales process—failing to target the right facilities, connect with decision-makers, or address hospital pain points. Want to close more deals? Here are our top tips for selling medical devices to hospitals. ?? ?Link in the comments! #MedTech #MedicalSales #MedicalDevice #HealthcareSales

I had the pleasure of hosting?Holley Proctor Miller, President and Founder of Grey Matter Marketing, on the latest episode of the?Alpha Sophia?Spotlight podcast. We dove into the evolving landscape of life sciences marketing, exploring the power of category design, market conditioning, and how to effectively connect with target audiences. In this clip, Holley explains the types of clients?Grey Matter Marketing, Inc.?typically works with and how they help companies stand out in a crowded market by identifying and crafting their own compelling narrative. This episode is a must-listen for anyone in life sciences and MedTech marketing. Thank you, Holley, for sharing your insights and expertise with us! ?? Catch the full episode — Link in the comments. #LifeSciences #MedTech #Marketing

Selling to healthcare decision-makers on LinkedIn? Here’s what not to do. We’ve all been there—sending a connection request, crafting a thoughtful message… and hearing nothing but crickets. ?? LinkedIn can be a goldmine for healthcare sales—if you use it the right way. But too often, outreach comes across as pushy, generic, or just plain forgettable. So, how do you stand out and start real conversations? We’ve put together a free guide covering: ? Profile tweaks that attract (not repel) the right prospects ? The biggest outreach mistakes—and how to avoid them ? A simple framework to engage decision-makers before the pitch ? Message templates that get replies ? Content strategies to build trust and credibility No fluff. Just actionable insights to help you turn LinkedIn into a real sales channel. ?? Receive your FREE guide today – link in the comments!??? #HealthcareSales #LinkedInProspecting #SalesTips #B2BSales #LeadGeneration #MedTech

Jared Hook,?VP of Business Development at?G8WAY Services,?shares powerful advice for MedTech leaders: ? ? Find the right partners who truly understand the MedTech landscape. ? Move fast, but stay patient — every decision matters. Catch the full conversation on the latest episode of the?Alpha Sophia?Spotlight podcast!??? Link in the comments. #Medtech #Leadership #BusinessDevelopment